It's not in our nature to move slowly as marketers. We like to act, move, go, and grow, especially when there’s a scale mandate. But there’s wisdom and value in assessing first, like just pro athletes surveying the field of play to let the game come to them. We discuss the formula for successful scaling:
- Aligning on what scale means to your CEO and Board
- Avoiding overselling what marketing can do/determining what you are capable of achieving
- Assessing the resources you have at your disposal, both within and outside marketing
We also discuss:
- How the 10MM-15MM scale-up is different from the 50MM-100MM scaleup
- Key questions to ask the Board before saying yes to the marketing leadership job
- How to lead your board on a journey of where marketing is taking them
- How to not get offended by Board members who don’t understand marketing
- “Moneyball” hiring
- Embracing the fact that your team members may only expect to be with you for a defined amount of time
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Key Links
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Hiring great marketing leaders is not easy. The Get is a podcast designed to inspire smart decisions around recruiting and leadership in B2B SaaS marketing.
We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.
This season’s theme is Solving for the Scale Journey.
The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS.
If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com.
The Get is produced by Evo Terra and Simpler Media Productions.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy