The Get Season Five
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Hello, and welcome back to The Get. The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. I'm your host, Erica Seidel.
This is our fifth season! And in this season, we dive into the relationship between CMOs and Boards. How can that relationship go from fraught to functional and maybe even fantastic?
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Produced by Simpler Media
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
More episodes from The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
6 days ago
Building a Win-Win Relationship With Your Board
A good CMO/Board relationship entails both giving and getting. Elana Anderson talks about putting Board members at the center of marketing initiatives by making bold asks of the Board to add value to customers and prospects. She also talks about the anatomy of a successful CMO/Board interview.
Elana Anderson has been the CMO for Veracode, Vidyo, and Salesforce Commerce Cloud. She reflects on her experiences interacting with Boards at public versus private companies.
Learn about:
* How to move from broadcasting to your board to incorporating them into your marketing initiatives
* How Board members can add value to you through special executive events and advisory sessions
* How you can discuss brand initiatives with the Board in an interactive and impactful way… even if the topic is short on numbers
* How to interview successfully with the Board for a CMO role
* When and how to prepare for serving on a Board yourself… and how to find your 'hook'
Key Links
https://www.linkedin.com/in/eranderson/
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The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.
This season’s theme is the CMO and Board Relationship in B2B SaaS.
The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS.
If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com.
The Get is produced by Evo Terra and Simpler Media Productions.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
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May 11, 2023
How To Wow Your Board Members… Even The Ones That Don't Get Marketing
Hear two SaaS marketing leaders from PE-backed companies discuss their hard-won learnings on working with Boards.
You'll learn about:
* The relative importance of the 3 C's – Context, Content, and Confidence – when interacting with the Board
* How Boards tend to respond to certain marketing terms with open arms (ICP, personas, ABM) and other marketing terms with shaking heads (hint: brand!)
* The importance of Board posture and how marketing and sales can support each other during Board interactions
* How a marketing maturity matrix can be useful to show the Board
Allison Dancy is a veteran CMO who most recently was CMO for Kibo in the e-commerce space. Madeline O'Phelan is VP of Marketing at Verity, the SaaS fintech company.
Key Links
https://www.linkedin.com/in/allisondancy/
https://www.linkedin.com/in/madeline-o-phelan-97290111/
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The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.
This season’s theme is the CMO and Board Relationship in B2B SaaS.
The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS.
If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com.
The Get is produced by Evo Terra and Simpler Media Productions.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
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Apr 27, 2023
How The Best CMOs Connect With Investors: The Power of Partnership
Listen to the honest dialogue between a CMO and her Board member, who have managed to forge a fruitful partnership together. Jen Pockell Dimas is Chief Marketing and Experience Officer for Telarus, the global technology solutions brokerage. Evan DeCorte from Columbia Capital is a Telarus Board member.
You'll hear about:
* How investors can have reptilian brains – focusing uniquely on Big V value: getting more value for the business than they paid for it
* How to translate marketing-speak into investor-speak
* How to set yourself up for a successful standing with the Board from the interview process onward: "Invest in the relationship before you even accept the job so you are on the same page for expectations."
* How to react when a Board member suggests a marketing direction that feels like a firedrill
* Why asking how Board meeting prep could be shorter is 'the wrong question to ask'
* A simple framing that will help as you prep your board meetings
Key Links
https://www.linkedin.com/in/jenpd/
www.telarus.com
https://www.linkedin.com/in/evan-decorte-8086029
www.colcap.com
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The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.
This season’s theme is the CMO and Board Relationship in B2B SaaS.
The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS.
If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com.
The Get is produced by Evo Terra and Simpler Media Productions.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
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