Tratos - A Sustainable Strategy
Play • 59 min

As we continue our look at sustainability I am joined on the show by Maurizio Bragagni who is the CEO if Tratos. We discuss the strategy that Tratos have adopted over many years and highlight the fact that much of what is considered "sustainable" is in fact more achievable than perhaps first thought.

Maurizio tells us how decisions made 30 or 40 years ago are still evident today and that a sustainable strategy starts with profit.

I love the story we hear about the factory being expanded around an oak tree, for me this typifies the approach that Tratos have taken to their strategy.

You can find out more about this at their website:

Maurizio also has a personal website here:

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