Everybody has their own way of organising the email tags and segments within their email marketing system, but is there a right way and a wrong way?
Surely if there was a better way to do it that would speed up your processes and make your email marketing more effective, you’d want to know, right?
We’ve caught up with Neil Kristianson of Email Splat to talk about tags and custom fields, and what we should be doing inside our email marketing platform to get our contacts organised and make a lot more sense of it all.
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