Email list cleaning, it's something we all know we should be doing, but most of us have never actually knuckled down and got it done. Just think about those open rate statistics, and then think about all those disengaged subscribers who just aren't opening your emails anymore… do you really need them on your list?
We hear a lot of people talk about firing customers, but how many times have you heard someone talk about firing subscribers?
That’s right, in this episode we’re talking about cleaning up your email list and actually removing your subscribers. It sounds terrifying, but stick with us, it has SO many benefits!
Sometimes you can’t help sending an email to a cold audience, is there any way for your emails to be more successful and less likely to be ignored?
Sarah McDowell – LikeMind Media
Kennedy: One of the most important things, when we do any kind of cold email, is to move people very quickly from cold to permission-based email. In that very first email, you have to acknowledge the fact that this is a new relationship and ask if they would like to hear more from you. All you’re doing is asking for permission. Be as specific and personal as you possibly can so that you get that reply and permission to continue emailing them with updates and information.
Rob: If you could get a physical mailing address for the people on this cold email list then you can actually pop a simple letter in the post to them (nice right?) and leverage that to actually get them to go to a web page and opt-in, and join your list that way. For us, this whole thing is about getting permission.
The Absolute Best Time To Send Emails – Podcast Episode
6 Techniques To Segment Your Email Subscribers – Podcast Episode
Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode
INBOX 2020 Event – Buy your ticket
Check out our Youtube channel for a behind-the-scenes look at The Email Marketing Show
Follow us on Instagram for daily email marketing advice and ninja tips
Connect with us on Twitter for podcast updates and email marketing content