What are customer archetypes and how can we use them to deeply connect and motivate our email subscribers?
I wonder if you might be wearing the wrong hat in your campaigns?
Most emails you’ll receive are from people playing a certain archetype (you’ll know the one we mean in a few minutes), but we want to discuss why this isn’t always the best approach.
In fact, you could actually be pissing a lot of people off….which we’re guessing probably isn’t what you’re aiming to do?
In this episode, we’re super excited to be joined by the Nate Wright of Inbox Attack.
Having written more than 10k campaigns as well as being the highest rated company for email marketing on the whole of Upwork, Nate knows a thing or two about email marketing and the different kinds of archetypes you could be adopting to ensure your campaigns hit all of the right spots.
Cue many awesome movie references that are going to have you feeling all nostalgic….
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