We talk a lot about email content but how much time do you spend thinking about your email marketing design?
It would be an easy assumption to make that the prettiest and most eye-catching design would get the most engagement but that’s not always the case.
What people find attractive and appealing when it comes to design can be very subjective, so it can be tricky deciding how your emails should look.
We could sit and argue over what colour your links should be, or if your email signature should show your face, but one of the biggest debates in email marketing is whether to go graphic-heavy or whether to stick to good old text-only emails.
Let’s hash it out…
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