How Apple Became a Trillion-Dollar Company – Tripp Mickle
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As the CEO of Apple, Tim Cook brought the company’s valuation to $2 trillion. He’s a master of maximizing margins, global expansion, and forging alliances. But Apple may have lost its soul as a result. New York Times reporter Tripp Mickle sits down with host Charles Mizrahi to discuss how Steve Jobs’ death shifted the company and why it's no longer a major innovator.

Topics Discussed:

  • An Introduction to Tripp Mickle (00:00:00)
  • Jony Ive’s Visionary Mind (00:02:00)
  • Steve Jobs’ Spiritual Partner (00:13:25)
  • Revolutionary Innovation (00:21:49)
  • Tim Cook’s Business Mind (00:31:22)
  • After Jobs’ Death (00:39:43)
  • The New Age of Apple (00:49:42)

Guest Bio:

Tripp Mickle is an author and reporter at the New York Times, where he covers Apple. Mickle previously worked at The Wall Street Journal reporting on technology, alcohol, and tobacco companies. He’s also worked as a sportswriter at Sports Business Journal and Newsday. His debut book (below) covers Apple’s transformation after Steve Jobs’ passing.

Resources Mentioned:

· After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul


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