Jeremy Connell-Waite, Global Communications Designer at IBM, on the Power of Storytelling & Reaching the C-Suite
Play • 49 min

What’s the difference between a great campaign message, one that cuts through and inspires your audience to take action, and a campaign that falls flat on its face? In this episode, we got to the bottom of exactly that as we chatted to Jeremy Connell-Waite, the Global Communications Designer of IBM, esteemed thought leader and storytelling wizard. 

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