The Business of Antiques
Toma Clark Haines
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I'm Toma Clark Haines, host of The Business of Antiques podcast. I'm on a mission to make antiques sexy, modern and fun... and PROFITABLE!
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Jan 10, 2023
Porte Italia- “The Doors to Italy”
In today’s episode, Toma Clark Haines, CEO of The Antiques Diva & Co, talks to Emilio Lenarduzzi of Porte Italia. The name Porte Italia literally means “the doors to Italy”. Over the years, Emilio and Toma have discussed the name of his family-run Italian furniture company. Emilio wondered if the name was appropriate. Toma’s response is always, “Most assuredly, yes,” because the Lenaduzzi’s open the doors to Italy to their clients by helping international buyers source handmade, hand-painted Italian furniture.
All of their furniture is made in in the Veneto (the region in which Venice is located). Every region of Italy has its own traditional cottage industry. For over 400 years, the Venetian tradition has been using these same traditional paint techniques that Porte Italia uses today.
What the Porte Italia family-run business does aligns perfectly in conjunction with antique dealers who run concept stores selling more than antiques. While the furniture may be newly crafted, the Venetian traditions and techniques have been around for centuries. Porte Italia is selling tomorrow’s antiques in their finely crafted furniture that honors the traditions of old and will last far into the future.
Toma proposes a few ideas to Emilio on how Antique Dealers could work with Porte Italia. While carrying their line (or a few piece from a collection) in their store is an interesting idea – Toma points out that Dealers don’t necessarily have to carry Porte Italia’s line in their store to sell it. They could offer these products for sale by catalog to their clients as a 3rd party seller. Porte Italia does custom – so dealers could have their favorite pieces eplicated – creating their own co-brandsd line -– or choose to redecorate a piece in the Porte Italia collection with their own pattern and color ways.
Toma ask Emilio “What if a client has a picture of an 18th century bed – could the dealer work with Porte Italia to have a custom bed created from a picture for their showroom, and then clients could either purchase the bed outright from the dealers showroom or have the product available to be customized and drop shipped internationally?” “Absolutely” says Emilio.
Finding an antique bed isn’t easy. When/if the dealer is able to find an antique bed to sell, they will have to order a custom mattress, and custom bedding made that is the sizesof the antique beds are not modern standard sizes. There are some things – such as beds – that are simply more practical as contemporary pieces. Porte Italia makes fantastic work of scaling these antique pieces up for more contemporary interiors while maintaining the beauty of the original antique. Porte Italia’s amazing four-poster beds are one of Toma’s favorite things in their store.
Toma has been a personal client of Porte Italia since before her move to Venice. Because of their devotion to going above and beyond in customer service, she became quick friends with the family. As luck would have it, she found her home in Venice near the Porte Italia store. She pops in regularly with a new idea for their artisans to create – or she confesses – she has bribed Emilio more than once with a glass of wine to come over to her apartment to help her change a lightbulb! Now that’s customer service!
Emilio’s father founded Porte Italia and has been forging relationships with Venetian artisans since the beginning. Emilio shares that these artisans are not only their colleagues but their friends.
Porte Italias offerings go far beyond beds. They do handmade, hand-painted furniture of all kinds including chairs, side tables, chandeliers, Venetian mirrors, lampshades of any kind, hand-painted canvases, and more. They even send their artisans around the world to install painted-ceiling canvases that are custom-created for
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Jan 3, 2023
Decorative Collective – Flying With Integrity!
Today’s guest is one of Toma’s favorite Brits for the first guest of the new year. Toma Clark Haines, CEO of The Antiques Diva & Co and Founder of The Republic of Toma, is excited to sit down with Jane Walton – the mastermind behind the antiques aggregator site Decorative Collective (https://www.decorativecollective.com) and their sister website Hoarde Vintage (https://www.thehoarde.com). Jane launched the Decorative Collective in 2009, around the same time Toma launched The Antiques Diva & Co. Toma first met Jane through her colleague Gail McLeod, VP of Antiques Diva, and owner of Antique News & Fairs. Jane, a dealer herself, started her website initially to promote a handful of antique dealers who had been selling at the popular Decorative Fair in London’s Battersea Park. Her website wasn’t originally planned to be a marketplace, but – like all great entrepreneurs – Jane evolved her business. More and more dealers began requesting to join her website and The Decorative Collective site quickly became one of the top UK and European websites for buying and selling antiques.
Jane’s and Toma’s stories bear such striking similarities and showcase the beauty of organic growth. The Antiques Diva & Co. started as a blog and transitioned into leading antique buying tours because readers started petitioning Toma to take them antiquing in Europe. The Decorative Collective launched as a website with beautiful inventory –gorgeous decorative vintage and antiques – and it grew quickly, becoming a busy and friendly online marketplace. The various sellers on the DC offer antique, vintage and contemporary furniture, lighting, mirrors, art, and accessories for both home and garden. With sellers uploading their items throughout each day, there is literally always something new to see and buy. On the DC, buyers and sellers communicate directly with each other, creating an incredibly transparent website. The sellers pay no commission on sales – just a flat fee to the DC – which allows them to be more competitive. And, buyers do not have to have an account to contact sellers, but having an account does allow buyers to save items for future reference and comes with a few bonus benefits.
Jane is a storehouse of business knowledge which she openly shares in this podcast. Jane shares the story of her growth – what she and Toma refer to as the “growing up” of their businesses –how her willingness to evolve with the changes that came her way has made her company strong as well as the power and importance of having integrity in your usiness. Jane’s story is much like that of many of our listeners seeking to become antiques dealers. After years working as a legal secretary or PA in London (pssst…she worked for the queen’s solicitors!), Jane found herself ready for a big change and, when she dared to share with her new spouse her desire to take the leap, she found herself encouraged to fly. Jane openly admits that there’s been a learning curve, but says the mistakes are where the greatest learning occurs. “From a professional point of view – you grow and change every single day. You do something different every day.” And that’s why she loves the business of antiques. It never gets boring. Jane believes if she can do it, you can too. This podcast is the perfect kick-off for a brand new year and a brand new you. In this episode, Jane and Toma will inspire you whether you are new to the antiques industry or a longstanding part of this lovely institution. We all know owning your own business is not for the faint of heart, but it is something you can do if your heart so...
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Dec 27, 2022
Fairy Dust, Hope, and Making Your Own Luck - The Magic That is Ken Bolan
In today’s episode, Toma Clark Haines, CEO of The Antiques Diva & Co, talks with Ken Bolan of Ken Bolan Studios, formerly of London’s renown Talisman Antiques. Ken’s wisdom is a treasure trove for established antiques dealers or people just looking to start an antiques business of their own! After a recent visit to Ken’s new studio in the West Country, Toma knew she just had to share the wonder that is Ken Bolan with her listeners – and Ken graciously accepted. In the spirit of Christmas miracles, Ken’s passion for the industry will likely fill you with the same hope that meeting Ken gave Toma. Having been in the industry nearly five decades, Ken’s depth of knowledge, intuition, and insight into the industry of antiques – as well as keen creativity – is unmatched.
Ken was born in Scotland but brought up in the English countryside. He moved to Switzerland in the early 70s where he set up four shops selling English antiques. He returned to the U.K. in 1982 to set up in an old brewery in what was to be one of the most stylish stores in the West Country, the Talisman, in Gillingham, Dorset. In 2006, the Talisman successfully expanded into London where Ken rescued an Art Deco garage on New Kings Road from demolition, where he enjoyed decades of renowned success as Talisman Antiques. Ken’s latest conquest has been to set up his studios in a stunning barn complex he purchased with his life partner, Caryn Mandabach, in the most idyllic part of the West Country, surrounded by ancient woods and natural pastures. Ken says, “So now I have the joy of not needing to think in a commercial manner but rather with the joy of buying things for the pleasure of discovery. It is simply wonderful to take on projects which inspire and excite me, and I am looking forward to the next adventure!” Ken’s entire career has been a constant exploration, and he says, “It has been a total joy to discover and interpret different styles and ideas from around the world.”
While recording this episode, Toma and Ken each sit in their own homes, but both in 18th century Swedish chairs with their original paint, and Ken also surrounded by nine 18th century Swedish mirrors that he simply couldn’t part with because of the beauty and joy they bring into his life. The two discuss Ken’s role in making Swedish antiques what they are today – in making them known the way they are today. Ken always loved antiques and reminisces how, as a child, he would go to the village dump and rescue 18th century treasures. He says the passion has always been there. He grew up and continued to find treasures wherever he found himself. “I’ve got the best job in the world because I shop for a living. I’ve been shopping for 50 years…I just buy stuff that appeals to me..I wake up every day very happy. I can’t help it. I’m just too interested in too many things,” Ken says with a chuckle. As a forerunner in making Swedish antiques popular, Ken shares, “In the mid-80s, I met a crazy Danish Viking guy who set us up to go to Sweden. It was there I discovered 18th century Swedish furniture.” Ken did his shopping magic and the rest is history. People could not get enough.
Ken shares his journey from his first basement cellar store in Bern, Switzerland, through the dreadful 90s recession where he again landed on his feet, pivoted, and found himself doing art exhibitions with Annabel, none other than the Queen Consort Camilla’s sister. It was then he realized the trade was changing, and he went into retail. Then of course, 9/11 happened, and the trade changed again, and he realized, “I have to go to London!” Toma laughs, “Go big or go home!” and Ken agrees. “I literally did start with nothing so I can’t lose. You’re not getting rid of family jewels, you’re just making things happen,” say Ken....
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Dec 20, 2022
It’s A Wonderful Life at the Paris Flea Market
Today’s episode is filled with excitement and holiday cheer as Toma Clark Haines, CEO of The Antiques Diva & Co, visits with long-time associates, Danielle and Jean Pierre Pelletier, giving Jean Pierre a spontaneous (yet official) on-air promotion to Chief Operating Officer – realizing the title is long overdue. Christmas means family, and, as part of Toma’s “found family,” Danielle and Jean Pierre have been working with the company for a decade bringing excellence and enthusiasm to clients wishing to have the Paris Flea Market experience.
Danielle’s official title is the Director of Trade Operations, and she has been the lead Paris guide for The Antiques Diva and Co for ten years. Her passion and love for antiques and specifically the Paris Flea Market are ringing in at 50 years. She has been haunting the flea market since she was only seventeen, a student with no money to make purchases, but with eyes planning for a life in antiques. At twenty she began purchasing small items at the Paris Flea Market and has been hooked ever since. She brings every bit of that experience and passion with her as she helps clients find just that special thing they are looking for.
Toma asks Danielle to describe her job and the passion is self-evident. “I have the best job in the world. I am so happy to live the life I have now. I love my job for the fact that I go to the flea market every single weekend of the year.” (Unless she’s on holiday, of course.) “I love to take clients. I love to speak with clients, to make them laugh, to make their acquaintance and make friends. I have very good relationships with the vendors, with the clients, and a very good relationship with you, Toma,” Danielle says sweetly, and this truth is an understatement. Danielle quickly clarifies, however, “When I say ‘I’ I mean we. Jean Pierre and I do everything together.” Another understatement would be to say what a much loved fixture this couple is at the Paris Flea Market.
Jean Pierre shares joyously at how the vendors greet them at the market, many who have become old friends. “‘Come In!’ They say. ‘We drink!’ And of course I never refuse them!” Jean Pierre laughs merrily. Toma asks Jean Pierre to explain what he does, and Toma is unsurprised to hear him say, “Well, the main thing is to try and follow up with what you’re doing and kind of sweep behind and tie up the loose ends. From the start, I contact the clients, tell them what we’re doing, and put them in relationship with the guides, follow up with all the bad accounting work that has to follow and make sure that everything is well oiled and works well for everybody.” Toma laughs and says, “In short, J.P. lassos a tornado!” Which happens to be appropriate as he is the only French cowboy she knows. Toma, who is originally from Oklahoma and grew up on a ranch with a father who is a cowboy, was most delighted when she met JP and Danielle and discovered an unexpected season in their life was running a large ranch in Calgary, Alberta. The couple lived in Canada on the ranch for fifteen years and continued to travel between Canada and Paris, France for another twenty.
Toma’s initial fear before meeting JP and Danielle for potential employment through a trange and fascinating set of events (that you will have to listen to the episode to be privy to!) was that they would be “too French” - -not having enough experience with the North American market. “It is important that my diva guides understand the local culture, but they also need to not only speak the actual language of our clients (who are largely from the United States) but also the mental language of our clients, as well. Danielle and Jean Pierre as native Parisians with a passion for the Paris Flea Market not only filled the French culture bill but also had a clear understanding and ability to relate to the company’s North American clients as well, thanks to their time as Canadian cowboys!
The rest of...
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Dec 14, 2022
The Future of Antiques with Will Thomas
On the Business of Antiques podcast Will Thomas of IACF and Love Antiques talks with Toma Clark-Haines, CEO of The Antiques Diva & Co about The Future of Antiques.
One of the things Toma has learned about manifesting is that in order to make your dreams come true, one of the most useful things you can do is to find role models who help you visualize what is possible. When you see other people's success in your industry – you can see what is possible when you put your mind to it. Having a Role Model helps you become more successful. Enter stage right – one of Toma’s heroes in the antiques world – William Thomas. William, by all rights, has built and operates an antiques empire. Something Toma herself is building with The Antiques Diva & Co.
Will is Managing Director of IACF (International Antiques & Collectors Fair), running Europe's largest antiques fairs, and he provides the best antique fairs in 7 locations across the UK: Newark, Ardingly, Peterborough, Shepton, Runway, Newbury, and Ally Pally. On top of running antique fairs, Will took the concept of the antique fair virtual by helping dealers sell antiques online when he founded LOVE ANTIQUES – the premier online antiques website. And, if that doesn’t keep him busy enough, Will has also dipped his hat into local politics working with his local counsel. He’s a family man, and rumor has it he runs marathons in his free time. He might just be a modern day Renaissance man.
Will came into the industry without any experience in antiques when his father bought the Antique Fairs off of the Daily Mail. “My family were event organizers by trade. We ran a lot of trade fairs and trade publications. So I just entered from that angle – as an event organizer.” Will started at the bottom and worked his way up, even cleaning the first fairs and eventually working his way up to marketing and then to running the fairs entirely. “I’m a firm believer of knowing the whole business and how it works.”
“Obviously I like antiques, and salvage is sort of my passion – but, I think because I didn’t know anything about antiques when we went to marketing, I focused on marketing to the people who didn’t know they liked antiques.” This unique marketing approach opened the antique fairs to a whole new audience, people who might not know the language or the terminology for what they are looking at. They just know whether or not they like it.
Will’s unique approach to the world of antiques opens him up to the future in a way others don’t even see. “Not to change the subject,” says Will, “but this is where AI will change our industry in the next 5 to 10 years. Machine learning and AI are really exciting, and, if done correctly, will have a very big impact for the industry.” Another flash into the future that Will is very interested in and knowledgeable on is bitcoin. “What bitcoin means for the world is huge – a lot of the newspaper headlines misrepresent what this is – it is simply a decentralized peer to peer currency which will make transactions much faster, with very very low, or non-existent charges, which enables international payments to be conducted instantaneously, improving cash flow for dealers while saving them a lot of time and money on fees. I think when it comes to international payments for antiques for example, bitcoin makes sense. It will be a big part of the payment mix in the future and is very exciting technology as well.” Toma exclaimed, “You don’t think about antiques and AI and bitcoin as going together, but this is what I LOVE about talking about this industry with Will, he always throws in nuggets that make me think beyond where I would go on my own.” Will is always bringing antiques into the future simply by the conversations he has and where his brain naturally goes.
Will’s other giant foray into the future of antiques involves his bold decision to launch Love Antiques, a third party aggregator site for UK Antiques Dealers to
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Dec 6, 2022
The Stewards of Time, That is Elemental Gardens
In today’s episode, Toma visits with Tracey Young of The Elemental Garden. At The Elemental Garden, they think of themselves as “stewards of time,” always in search of unique and beautiful elements to transform your surroundings. Designers, architects, and collectors look to them as a go-to source for rare and authentic garden antiques, bold furnishings, and unusual decorative accessories all with a strong architectural aesthetic. Tracy is, without a doubt, one of the leading antique dealers in America, and one of only a handful whose entire focus is on garden antiques. Her extensive knowledge, unique dedication to give her clients the best service, and her down-to-earth honesty and accessibility make her a gem to work with.
Tracey has been an antiques dealer for over 20 years, but she came into the industry later in life. It was a third career following her work in nursing, and then in cardiac electrophysiology, which essentially addresses the electrical system of your heart. Every heart needs an electric impulse to make it beat. At 45, after years in health care, Tracey listened to her own heart and sought out the impulse she was needing to reboot her life. In 1999, Tracey took $75,000 and went to sourcing antiques in order to open her first shop in Sheffield, Massachusetts. She shares openly that mistakes were made, and both Toma and Tracey speak about the importance of making mistakes, owning them, forgiving yourself, and moving forward anyway. “Nothing wakes you up like buying wrong inventory and not knowing what you’re doing. Of course, no ones going to know how to buy at first, it is knowledge that you accumulate over the course of years,” explains Tracey.
The two agree: It doesn’t matter where you are in life, you can always start something new. “So many of the business skills I learned consulting were useful in the antiques business,” says Tracey. Tracey openly shares her wealth of knowledge with Toma not only of what the “game changers” were for her business, but what she sees as the modern day game changers in building an antique business. Toma and Tracey share the power of turning down a sale, how to educate your clients on the pros and cons of antique buying in order to enable them to make educated decisions when buying, and the importance of treating your buyer with profound respect – empowering them to make the decision that is going to be right for them. This podcast is packed with jewels every antiques dealer needs to know.
Tracey says “Being an antiques dealer is a complex business that is constantly changing and you have to change with it.” In this episode, Toma and Tracey provide wisdom and help for antiques dealers giving you a taste of what Tracey did not have the benefit of – mentorship. The episode closes with the invaluable resource you will find in a mentor. Lastly, the two evaluate the advantages of buying an existing antiques business in order to have financial flow while learning the ropes of being an antiques dealer. Never underestimate the power of inside knowledge!
This episode is sponsored by The_ Antiques Diva Training Program__ _
The Business of Antiques - Antique Dealer Training Program offers business coaching and training for seasoned professionals in the trade as well beginners who are wanting to start a store and everyone in between.
When you work out with a personal trainer at the gym they keep you focused and hold you accountable. They help with goal setting and understand how the human body works better than you do - and thus plan your workouts to maximize your goals, needs and skill sets. A personal trainer quite simply keeps your wellness...
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Nov 29, 2022
One Size Does Not Fit All In Antique Dealing
In today’s episode, Toma Clark Haines talks with Ivan Macquisten, Ivan is a writer, commentator, analyst, collector and campaigner in the international art market. He runs his own consultancy, focusing on policy (including AML), business development, reputation management, communications strategy and media relations for trade associations as well as auction houses, galleries and tech businesses internationally – while also advising collectors and artists.
As a campaigner, he has advised the UK parliament on cultural property legislation and wrote part of the trade guidance for the Cultural Property (Armed Conflicts) Act of 2017. He also acted as Chief Adviser to the UK and international trade associations in negotiating with the European Commission and European Parliament over the EU’s 2019 import licensing regulations for cultural property.
As a journalist he writes regularly for the Art Newspaper and Artnet News and has a series of columns on art, antiques and collecting in UK lifestyle magazines. Also, rumor has it that Ivan actually started as an actor who ran a rather successful little theater, so successful, in fact, that many of their shows were moving to London’s West End where they would promptly recast Ivan’s parts with a well-known actor. During that same time he was ghost writing for a friend as a showbiz editor, and it was this foray into journalism that planted him firmly in the art and antiques world. Ivan says, “In the world of art and antiques, if you’re not passionate about the history of the items, the craftsmanship or the quality, you’re never going to make it as a dealer and certainly not as a collector.” It is precisely this passion that makes Ivan so good at what he does.
“The two things people need to understand about the art market is: 1) It is not static. It is an ever changing organism,” explains Ivan, “And 2) It doesn’t actually exist! There is no single market, but thousands and thousands of micro markets.” Because of this diversity, Ivan has invested time trying to oppose one size fits all legislation.
“The globalization of the antiques movement is the most paramount thing we do as the Antiques Diva & Co.” says Toma Clark Haines, CEO and Founder of The Antiques Diva and Co. Toma and Ivan discuss the changes created by the globalization of the market, the power of niche, and retail psychology and the brilliant ways in which antiques dealers can utilize these strategies. While embracing a variety of marketing strategies is imperative in an ever-changing market, the two agree that client service is at the heart of everything.
Treating people well is the best way to market your business.
Toma shares, “One of the current key points for Americans antiques buyers is that international shipping prices are finally beginning to come back down, and again, the strong exchange rate and that with post-Brexit Britain, there are still trade routes between UK and France.” The episode wraps up with a rousing discussion on why the two agree that the UK is still a fantastic place to buy and sell antiques!
Last but not least this episode is sponsored by The_ Antiques Diva Training Program__ _
The Business of Antiques - Antique Dealer Training Program offers business coaching and training for seasoned professionals in the trade as well beginners who are wanting to start a store and everyone in between.
When you work out with a personal trainer at the gym they keep you focused and hold you accountable. They help with goal setting and understand how the human body works better than you do - and thus plan your workouts to maximize your goals, needs and skill sets. A personal trainer quite simply keeps your wellness plan on track. Working with a business coach for your antique store operates the same way as working out with a...
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Nov 22, 2022
Upcycling Furniture for a Better World with Hello Again Decor
For today’s episode of Season 3, Toma Clark Haines, CEO of The Antiques Diva & Co and Founder of Republic of Toma, sits down with the two brilliant Italian women living in New York running Hello Again Decor.
Olivia Fincato and Federica Pittarello founded their antiques business on the core belief that “a well lived life means surrounding yourself with beauty and character but also looking for ways to do better for our planet.” As an antiques dealer you’re always looking for a value proposition selling antiques. Remember sustainability is a selling point. Antiques are Green.
One of the core topics Toma talks about again and again on the Business of Antiques podcast and in business coaching sessions with her Antique Dealer clients is How to Market Your Antiques Store. Starting with strong branding paves the way towards future sales. Create a tagline for your antiques business that says: 1) Who you are. 2) What you do. And 3) Why this should matter to your clients.
Hello Again Decor’s tagline – “Upcycled Furniture for Better Living” is a perfect example of this.
Both Olivia and Federica are Italian women living in NYC, and, although they are both from Venice, they first met in the Big Apple! They became quick friends, and their shared love for antiques, beauty and sustainability led them to their creative business idea of importing unique European antiques from Italy, and – with the help of their team of Italian artisans – transforming the pieces by giving them a contemporary twist, while maintaining their beauty and integrity. “Instead of producing something new, we thought, ‘Why don’t we restore and give a second chance to a treasure we can find in Italy – and throughout Europe?’” explains Olivia.
Hello Again Decor’s business is built on this sustainable way of decorating and embracing the beauty that comes with age. Olivia and Federica believe the definition of beauty can be found in aging well. “Beauty is deeply related to the authentic side of ourselves. There is no perfection. The beauty is in the imperfection.”
One of the things we always tell The Antiques Diva & Co. clients who are trying to grow their antiques business is that if you are going to make money in this business, you need a ulti-pronged sales approach. Hello Again Decor models this beautifully. Aside from the fact that each of them are running parallel businesses as they get Hello Again Decor off the ground – Federica in her own construction company working with designers and architects and Oliva as a NY based journalist/editor specializing in design and architecture – Hello Again Decor has created multiple avenues for revenue. They sell through Instagram and their own website and on Chairish. More recently, they have collaborated with their network and now have a showroom near 23rd & Lexington, the perfect location for connecting with the NYC design scene. They also participate/partner with Salon on Art & Design.
Each of Hello Again Decor’s pieces has its own personality. “They can really have their own character – their own unique vibe. We have a chair that comes from the UK that we have called Agatha.” Federica and Olivia explain how they give each of their pieces its own name that refers to a typical name from the country or time period from which the piece came.
Hello Again showcases each piece not only by naming them, but by utilizing fabulous photography and by telling its story, giving each piece its own page on their website.
Good marketing is good storytelling.
Hello Again Decor excels at creating unique pieces through restoration and reinvention, and then does a brilliant job of telling their stories. (
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Nov 15, 2022
More Than Antiques with Melanie Aussandon
Hailing from a long line of French antique dealers, artisans, and craftsmen, Antiques Diva Guide Melanie Aussandon’s expertise is wide and varied. Melanie got her start studying and specializing in antique paintings, has owned and operated her own antique store, ran a popular blog on antique hunting in Provence, developed her own line of jewelry, and has vast expertise in building not just an antiques business but a brand. That is why as VP of Sales at The Antiques Diva & Co., she is such an essential ingredient to what we are doing to achieve our goal of making antiques modern, sexy, fun, accessible and profitable. Melanie not only started and developed our Antiques Diva Provence Antique Buying Tours, but she also played a crucial role in getting Antiques Diva Asia off the ground during her time living in Bangkok.
One of her greatest gifts is her intuitive work as a trend forecaster, always in touch with the heartbeat of what is happening in the world of antiques, fashion and interior design. Melanie brings to the table a deep understanding of what our clients want.
In this episode, Melanie and Toma talk “More Than Antiques” elaborating on how to not only build a successful antique business as an antique dealer but how to escalate that business into your own brand. “We have reached the point we want to bring more to our clients. We bring antiques, but we also bring the artisans,” explains Melanie as she elaborates on her latest passion of finding small family-owned companies that can partner with our Antiques Diva clients to help them create their own product lines. A standard industry joke is how “we’ve once again covered the rent on candles and pillows.” With Melanie’s help, The Antiques Diva & Co. clients can now work with artisans and craftsmen from around the world to create their own lines of pillows and soap and oh so much more!
The Antiques Diva & Co has made connections to help our clients not only source their European and Asian antiques with us but also to help clients customize their brand. Like it or not, you are a brand, so why not take the opportunity to work with artisans and craftsmen to create customized designs that you know your clients will love? The possibilities are endless: Marseille Soap specially created for your brand, french baskets with your name on them, linens, wooden cutting boards, wallpaper and fabric designed by you (or a reproduction of a print you know your clients are gaga for!), custom ceramics, pottery, or even plaster or concrete statues, lighting, sconces, and architectural salvage reproductions.
Of course, as lovers of antiques, we know these can never replace the original but when a client finds only two antique urns and wants to outfit their whole estate in them, you now have options to give your client what they want as we liaise with small factories on your behalf.
One of Melanie’s greatest passions in life is sharing the French lifestyle - thus we are now facilitating white labeled and Antiques Diva group tours in Provence and the South of France. Sometimes antiques dealers want to bring their clients with them to source antiques in France and at The Antiques Diva & Co we can help with everything from the antiquing to where to stay in Provence. We propose addresses that can meet our clients group’s needs– modern or historic 18th century southern French Chateaux or Bastides– and then plan four, five, or even six-day long antique buying tours and French Arte De Vivre tours where we go markets - both antiques and vegetable markets - as well as offer cooking class workshops, eating with locals, vineyard/winery tours, sidecar tours, indigo classes, upholstery workshops. These are not big bus experiences that you are joining but very private and unique experiences custom created for your group by The Antiques Diva & Co.
The information in this episode is a reward in itself, but those who stay until...
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Nov 8, 2022
Some Southern Hospitality with Coco & Dash
Based in Dallas, Texas, Teddie and Courtney Garrigan are the mother-daughter dynamos whose creative flair is the foundation for their award winning home decor retail shop, Coco & Dash. Their distinctive aesthetic is showcased in an airy space that provides the backdrop for a retail vision that is a smart mix of one-of-a-kinds and home furnishings - classic and modern, approachable and exceptional - offered up with plenty of Southern hospitality.
While Courtney has developed a signature style that embodies beauty and function, she has a propensity for quirky finds that are seamlessly incorporated with classic elements. Passionate about her love of imperfection in design, she contributes a fresh approach to the retail business. Meanwhile Teddie is known for her keen sense of style resulting from a lifetime of travel. A devout southerner who grew up living in Europe, she brings a relaxed and fun sophistication to Coco & Dash along with a modern sense of luxury that is fresh, stylish, and timeless. With a love of all things home, Teddie and Courtney believe in the power and purpose of creating a sense of place no matter where you are. “Every antique carries with it a story and energy…They become the most important pieces in your home,” explains Teddie. And it was in this shared love of antiques that Coco & Dash was conceived on an annual mom/daughter antique trip. As Courtney drove down the highway, she turned to her mother and said “Hey, we should open a shop.” Nose in a magazine, “Okay,” came Teddie’s distracted yet easy reply and nine months later the trucks were pulling up in front of their new store. Courtney laughed at the memory. And now ten years later, at the top of their game as a beloved brand in the industry, they feel like they are just getting started. Their love and enthusiasm for what they do comes through loud and clear. “Our goal is always that people understand you can have that sophisticated style but it doesn’t have to be pretentious.”
While their origin story may sound like a flight of fancy, their business strategy is anything but. They believe it is absolutely imperative to have and understand your business plan–at the very least to have an executive summary. Every January, Teddie and Courtney sit down for two days and talk about every aspect of the previous year and plan out what they think will work for the upcoming year. When you have a vision, you know where you’re going. Their advice for those looking to start an antiques business is to do your homework. “You may know about antiques, but do you know about business? Understanding the back office stuff is one of the most important things, but also accepting that you can’t do everything. “We have people who help us with the things we’re not good at.” In building a team to support you, whether it’s your CPA, an employee, or the vendors you work with, Teddie draws upon the timeless wisdom from Indiana Jones: “Choose wisely!” “When you have the right people in place, everything runs much more smoothly,” agrees Courtney. Coco & Dash is a brilliant example of the importance of being willing to embrace change in your business. “You have to change in this business. We are constantly changing,” explains Courtney. “We are a completely different store than we were nine years ago.” One of the most notable changes was their quick evolution into more than antiques. “We realized that if we only did antiques we were limiting our personal style. You have to be willing to change strategies.” Teddie practically shimmers at the mention of it. “I love change! Change is exciting. It’s fun! When you are pulled towards something, try it. Investigate it! If you’re drawn to it, then it’s for a reason. You have to go with your heart!” One significant and recent change at Coco & Dash is their foray into Interior Design. “We didn’t choose interior design, it chose us!” Teddie and Courtney realized they were turning away opportunities as they...
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Nov 1, 2022
Welcome Back with Clinton Smith
As The Business of Antiques returns with Season 3, your host Toma Clark Haines has the honor of sitting down with one of her design heroes. It’s not often you get to meet one of your heroes, nonetheless become friends with them and travel Europe together. In today’s episode we welcome Clinton Smith. Currently Editor at Large for New England Home and Style Editor for Atlanta Homes & Lifestyles, Clinton previously served as Editor in Chief of Veranda magazine.
For two decades, Clinton Smith has been regarded as one of the design industry’s thought leaders and noted authorities on matters of taste and style. Clinton founded his eponymous design studio with the goal of championing and celebrating the art of living well. A respected editor and writer, he has authored four books on an array of lifestyle matters, including elegant entertaining, decorating with color, outdoor design, and living with flowers.
Clinton has juried some of the most esteemed interior design and architecture…
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Mar 8, 2022
Making Antiques Modern With Steven Favreau | Season 2 Ep 13
Five years ago, Toma Clark Haines – CEO of The Antiques Diva & Co – was asked in a surreal moment to speak at the House of Parliament at the LAPADA conference. The purpose of the talk was to discuss how to sell antiques to the American buyer. Toma started the talk by saying, “If you want to compete in today’s market – you have to be willing to change.” Today's guest on the podcast, Steven Favreau, represents that change in the way we sell – and decorate – with antiques.
Steven Favreau is a top interior designer known in both Boston and San Francisco. His work with both residential and commercial clients has been awarded accolades and has been featured in Design New England, The Boston Globe, California Home + Design, San Francisco Chronicle Stylemakers, Houzz.com, among others.
The expression “Making Antiques Modern” is overused and often under-explained. Antique dealers understand that, in order to be successful in selling antiques today, they must take a fresh…
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Feb 22, 2022
Bie Baert - A Business Has to Evolve | Season 2 Ep 12
Toma Clark Haines - CEO of The Antiques Diva & Co has a tenant - “Follow Your Heart.” Her constant advice to antique dealers taking her international antique buying tours is “If you don't love what you’re selling - then dont sell it.” Belgian Antiques Dealer and 4 Rooms TV Star Bie Baert is a prime example of how selling what turns you on is the foundation for success.
Bie Baert is one of Belgium's most famous antique dealers, and she always follows her heart which is why Toma chose to interview her on Valentines Day (even though this episode drops a few weeks later). Bie explains that she's an autodidact - a self-taught dealer having learned how to be an antiques dealer with hands-on training. And she’s convinced that the Business of Antiques can be taught. Antique Dealers are made - not born. Her biggest piece of advice? Make mistakes. You learn the most by the things you do wrong.
She and Toma discuss how her eponymously named business has evolved over the last 2…
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Feb 15, 2022
Paul’s Antiques Buying an Established Brand Vs Starting Your Own | Season 2 Episode 11
In this episode of The Business of Antiques Toma Clark Haines - CEO of The Antiques Diva & Co and Angela Somwaiya owner of Paul's Antiques in Bangkok discuss Angela's journey as an American expat running an antiques store in Thailand.
Paul’s Antiques is Bangkok's best antique shop popular among diplomats, expats, tourists and collectors. It’s a veritable cornucopia of precious objects and furniture from South East Asia. Tucked in a quiet soi off bustling Sukhumvit, the store has an unparalleled collection of Burmese colonial pieces, Thai teak furniture, rare textiles, collectibles, and eclectic finds.
Angela shares her story how she, as a Chicago native, adopted Thailand as her home and her decision to buy Paul's Antiques. She was raised shopping in flea markets and thrift stores in the USA so, when and her husband were decorating their Bangkok home, she frequented Paul's store to buy antiques. When she heard he was considering closing his store - she offered to buy it. This is…
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Jan 31, 2022
You and Me, Me and You - How The Antiques Diva Helps You | Season 2 Ep 10
In this episode of the Business of Antiques, CEO Toma Clark Haines not only debuts her singing career (spoiler alert: she sings off key), but she also talks about how her business – The Antiques Diva & Co – can help you. Toma explains why you should book a FREE 1 HOUR Business Consultation to discuss your antiques shop and explains in detail what happens in that free session. She also explains what she wants to get out of that phone call.
She answers frequently asked questions about her services at The Antiques Diva & Co and explains what The Republic of Toma is.
The Republic of Toma is her personal diary she shares where she talks about life, love, and other mysteries – think Eat Pray Love (yourself) meets Elle Decor plus a dash of Goop and pinch of Entrepreneur. The Republic of Toma is technically the parent company of The Antiques Diva & Co, and it’s mostly a placeholder for all those future projects she’s working on – from her lighting collection to her fabric c…
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Jan 25, 2022
Chelsea Antiques Fair & Fine Arts | Season 2 Ep 9
Today we are talking to Sophie Wood – the fair director of the Chelsea Antiques Fair & Fine Arts taking place March 23-27, 2022. And let’s talk location location location because Chelsea is held in the Old Town Hall in London on Kings Roach in an iconic building. When 2 Covet – an online aggregator site for fine art, jewelry, collectibles, and antiques – bought the Chelsea Fair, they married technology with experience giving their vendors at the fair a multi-prong approach to selling antiques in the 21st century. As a fair director Sophie Wood, understands that it’s all about the experience – not just the for the customer but the vendors.
Toma and Sophie discuss how Sophie’s international background gives her an edge in dealing with a diverse client base as well as how at its core antiques is a people business. As Toma always says, people do business with people not businesses. If you want to get ahead in antiques, it’s about networking and ever judging a book by it…
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Jan 17, 2022
Beat Your Own Drum: Fullen-Hall | Season 2 Ep 8
Visit our sponsor, The British Shop!
The British Shop transports fine art, furniture and antiques by air, land and sea around the world. David Hockney once said “Art has to move you” and The British Shop offers a service which moves ART AND ANTIQUES with tentive personal care delivering delicate items around the world. Whether you’re shipping an entire container yourself or you need to ship a few items via consolidation – The British Shop is your solution for shipping antiques from Europe to the USA (or wherever else you happen to be located when listening to this podcast). Don't let the name fool you. This international antiques shipper might be called The British Shop… but they don't just do shipping from England. The British Shop does collections in France and Belgium with regular collections ALL across EUROPE. Schedule a CALL with Malcom Disson of The British Shop by visiting their website https://thebritishshop.com/.
Tell them you heard about them on the Business of An…
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Jan 8, 2022
A Chat With Carson Kressley | Season 2 Ep 7
Visit our new sponsor, The British Shop!
The British Shop transports fine art, furniture and antiques by air, land and sea around the world. David Hockney once said “Art has to move you” and The British Shop offers a service which moves ART AND ANTIQUES with attentive personal care delivering delicate items around the world. Whether you’re shipping an entire container yourself or you need to ship a few items via consolidation – The British Shop is your solution for shipping antiques from Europe to the USA (or wherever else you happen to be located when listening to this podcast). Don't let the name fool you. This international antiques shipper might be called The British Shop… but they don't just do shipping from England. The British Shop does collections in France and Belgium with regular collections ALL across EUROPE. Schedule a CALL with Malcom Disson of The British Shop by visiting their website https://thebritishshop.com/. Tell them you heard about them on the Business…
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Dec 22, 2021
James Gooch: Cool Hunter | Season 2 Ep 6
Visit our new sponsor, The British Shop!
The British Shop transports fine art, furniture and antiques by air, land and sea around the world. David Hockney once said “Art has to move you” and The British Shop offers a service which moves ART AND ANTIQUES with attentive personal care delivering delicate items around the world. Whether you’re shipping an entire container yourself or you need to ship a few items via consolidation – The British Shop is your solution for shipping antiques from Europe to the USA (or wherever else you happen to be located when listening to this podcast). Don't let the name fool you. This international antiques shipper might be called The British Shop… but they don't just do shipping from England. The British Shop does collections in France and Belgium with regular collections ALL across EUROPE. Schedule a CALL with Malcom Disson of The British Shop by visiting their website https://thebritishshop.com/. Tell them you heard about them on the Business…
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Dec 16, 2021
End of Year Review | Season 2 Ep 5
VISIT OUR SPONSOR:
The British Shop transports fine art, furniture and antiques by air, land and sea around the world. David Hockney once said “Art has to move you” and The British Shop offers a service which moves ART AND ANTIQUES with attentive care delivering delicate items around the world. Whether you’re shipping an entire container or you need to ship via consolidation – The British Shop is your solution for shipping antiques from Europe to the USA (or wherever else you happen to be located when listening to this podcast). Schedule a CALL with Malcom Disson of The British Shop by visiting their website https://thebritishshop.com/. Tell them you heard about them on the Business of Antiques Podcast to receive a special offer on your Insurance for your delivery!
Toma Clark Haines – CEO of The Antiques Diva & Co and founder of The Republic of Toma – talks about END OF YEAR PLANNING for your life and business. Doing a year end review is a way to hold yourself accountable…
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Dec 7, 2021
How to Buy At Auction with KC Auction Company | Season 2 Ep 4
VISIT OUR SPONSOR:
The British Shop transports fine art, furniture and antiques by air, land and sea around the world. David Hockney once said “Art has to move you” and The British Shop offers a service which moves ART AND ANTIQUES with attentive care delivering delicate items around the world. Whether you’re shipping an entire container or you need to ship via consolidation – The British Shop is your solution for shipping antiques from Europe to the USA (or wherever else you happen to be located when listening to this podcast). Schedule a CALL with Malcom Disson of The British Shop by visiting their website https://thebritishshop.com/. Tell them you heard about them on the Business of Antiques Podcast to receive a special offer on your Insurance for your delivery!
When you’re running a small business there is one secret to success - surround yourself with people who know you more than you do. On this episode Toma Clark Haines, CEO of The Antiques Diva & Co and Founder of T…
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Nov 30, 2021
The Advent of the Concept Store | Season 2 Episode 3
VISIT OUR SPONSOR: The British Shop transports fine art, furniture and antiques by air, land and sea around the world. David Hockney once said “Art has to move you” and The British Shop offers a service which moves ART AND ANTIQUES with attentive care delivering delicate items around the world. Whether you’re shipping an entire container or you need to ship via consolidation – The British Shop is your solution for shipping antiques from Europe to the USA (or wherever else you happen to be located when listening to this podcast). Schedule a CALL with Malcom Disson of The British Shop by visiting their website https://thebritishshop.com/. Tell them you heard about them on the Business of Antiques Podcast to receive a special offer on your Insurance for your delivery!
Today Toma Clark Haines is talking about a retail trend that she sees happening in the world of antiques – it’s the Advent of the Concept store.
A Concept Store is a shop that sells a carefully curated mix of u…
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Nov 22, 2021
When Freya Simma Talks, People Listen | Season 2 Ep. 2
VISIT OUR SPONSOR:
The British Shop transports fine art, furniture and antiques by air, land and sea around the world. David Hockney once said “Art has to move you” and The British Shop offers a service which moves ART AND ANTIQUES with attentive care delivering delicate items around the world. Whether you’re shipping an entire container or you need to ship via consolidation – The British Shop is your solution for shipping antiques from Europe to the USA (or wherever else you happen to be located when listening to this podcast). Schedule a CALL with Malcom Disson of The British Shop by visiting their website https://thebritishshop.com/. Tell them you heard about them on the Business of Antiques Podcast to receive a special offer on your Insurance for your delivery!
Continuing with our series of interviews to kick off Season 2, Toma Clark Haines – CEO of The Antiques Diva & Co and founder of the Republic of Toma – sits down with Freya Simms – CEO of LAPADA, the Associa…
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Nov 16, 2021
Why You Should Be Selling on Chairish | Season 2 Ep 1
The British Shop transports fine art, furniture and antiques by air, land and sea around the world. David Hockney once said “Art has to move you” and The British Shop offers a service which moves ART AND ANTIQUES with attentive personal care delivering delicate items around the world. Whether you’re shipping an entire container yourself or you need to ship a few items via consolidation – The British Shop is your solution for shipping antiques from Europe to the USA (or wherever else you happen to be located when listening to this podcast). Don't let the name fool you. This international antiques shipper might be called The British Shop… but they don't just do shipping from England. The British Shop does collections in France and Belgium with regular collections ALL across EUROPE. Schedule a CALL with Malcom Disson of The British Shop by visiting their website https://thebritishshop.com/. Tell them you heard about them on the Business of Antiques Podcast to receive a special o…
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May 18, 2020
High Point Antique Design Center | Season 1 Ep 13
Today on The Business of Antiques I'm back after a break during Quarantine here in Venice. I've spent the last month deep in thought about how we should respond as the antiques industry to this Coronavirus. I've spoken to some of the top names in the industry and in the next few episodes we will be discussing Selling Antiques in the Life and Times of the Coronavirus with some of the people who I think have got it figured out.
Today I sat down with Margaret Schwartz of Modern Antiquarian - she in Self Sheltering in New York, me at home in Venice - to discuss how she is responding to the crisis. Margaret gives her advice on selling antiques during these difficult times. Modern Antiquarian is one of the premier sellers of Swedish and Garden Antiques in the United States. Margaret began her career at Martha Stewart Living. Her background played a key role in inspiring Margaret to pursue her interest in the home decor business. After leaving Martha, Margaret acquired The Summer House, an a…
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May 11, 2020
Behind The Scenes in Quarantine with Toma Clark Haines | Season 1 Ep 12
In this episode of The Business of Antiques we share the Behind the Scenes Podcast with Host Cindy Hodnett - the director of public relations and communications for the IMC, owner of High Point, Las Vegas and Atlanta Markets. Today on our podcast the tables are turned. Instead of me interviewing Cindy - Cindy interviewed me - Toma Clark Haines - on what it’s really like to live life in Quarantine in Italy. We discuss quarantine, running a business, the changing tides of design, and what trends to expect coming out of the Coronavirus as well as how this virus has changed me. We take a moment to reflect on wellness. Now more than ever self care is important and we discuss the various ways you can care for yourself during these days of self sheltering.
Until Next Time
Toma Clark Haines,
Founder - The Republic of Toma https://www.republicoftoma.com/ CEO - The Antiques Diva https://antiquesdiva.com/
The Antiques Diva & Co: Antique buying tours and sourcing services in 16 countries o…
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Apr 20, 2020
Selling Antiques in the Life and Times of the Coronavirus: The Modern Antiquarian | Season 1 Ep 11
Today, on The Business of Antiques, I'm back after a little break in the midst of Quarantine here in Venice. I've spent the last month deep in thought about how we, the antiques industry, should respond to this Coronavirus. I've spoken to some of the top names in the industry, and in the next few episodes, we will be discussing 'Selling Antiques in the Life and Times of the Coronavirus' with certain people who I think have got it figured out.
I sat down today with Margaret Schwartz of Modern Antiquarian - she is Self Sheltering in New York, me at home in Venice - to discuss how she is responding to the crisis. Margaret gives her advice on selling antiques during these difficult times. Modern Antiquarian is one of the premier sellers of Swedish and Garden Antiques in the United States. Margaret began her career at Martha Stewart Living, which played a key role in inspiring Margaret to pursue her interest in the home decor business. After leaving the Martha empire, Margaret acquired The…
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Feb 27, 2020
2nd Generation Antique Dealer Mik Hollis | Season 1 Ep 10
Today on The Business of Antiques I'm LIVE at Las Vegas Market, interviewing 2nd generation antique dealer Mik Hollis, president of Susanne Hollis, Inc. - one of the premier antique shops in America. It's been a design destination for interior designers and the design-minded for over 30 years in Pasadena, California, with over 19,000 square feet of showroom and warehouse space, specializing in pieces from Asia, Europe and South America.
Mik grew up traveling the world buying antiques with his mother. He's going to tell us his insider techniques on sourcing antiques and how he runs and markets his antique business.
Mik Hollis shares how he's going to bring the world of antiques into the modern digital age, and why he believes pieces from the past continue to have a story worth sharing.
Talk to you soon,
Ciao Ciao
Toma Clark Haines, The Antiques Diva
Also check out The Antiques Diva here:
* The Antiques Diva & Co: Antique buying tours and sourcing services in 16 countries on…
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Feb 6, 2020
Manifesting Your Dreams | Season 1 Ep 9
I'm LIVE at the Dallas Market Center, sharing my keynote presentation on Manifesting Your Dreams, and making your dreams a reality.
I get personal, and talk about things I've never discussed publicly, and how they changed me. I reveal my superpower, and how I developed it and I answer questions from the audience.
In today's podcast I'll be discussing vision planning, and the importance of focusing on your goals as I break dream making into actionable steps.
What does vision planning have to do with The Business of Antiques? Everything! The Business of Antiques helps you fulfill your dream of becoming an antique dealer, to become very clear in your vision about what you want - and what you don't want.
Today's podcast is for anyone who has a dream, and who wants to make that dream a reality. As I always say, #DreamsDoComeTrue.
Talk to you soon,
Ciao Ciao
Toma Clark Haines, The Antiques Diva
Also check out The Antiques Diva here:
* The Antiques Diva & Co: Antique bu…
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Jan 21, 2020
LIVE from The Original Miami Beach Antique Show with Katrina Canady | Season 1 Ep 8
Toma Clark Haines is at The Original Miami Beach Antique Show, where she's leading her famous #NoPassportRequired antique tours at the annual January antique fair, offering a vast selection of antiques, vintage pieces, and jewelry from over 700 US and international dealers.
Mark your calendars for January 2021 and join Toma in Miami: sign up for the Antiques Diva newsletter to get all the dates and other antiques and Diva news and updates.
Today Toma is talking to Katrina Canady, Show Manager of US Antique Shows. Toma and Katrina talk about everything that makes OMBAS special for sellers, buyers and lovers of antiques at this world renown annual show where dealers have been showcasing their inventory for decades:
* What US Antique Shows looks for in an exhibitor
* What the show is known for
* Tips on how antique dealers can design their booth space for selling at an antique fair
* Hints on shopping at an antique fair
* Behind-the-scenes details on the antique fair i…
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Jan 10, 2020
Marketing for Antique Dealers | Season 1 Ep 7
Welcome to our new sponsor, Ronati
We are kicking off the New Year by tackling that topic of INCREASING YOUR SALES! And to do that we need to start with Marketing for Antique Dealers.
Marketing is the #1 way you can increase your sales.
I want to debunk myths about websites that I hear Antique Dealers say:
Antique Dealers will often tell me they don't need a website because they sell on Instagram or at an antiques mall, antique fairs etc.
Let me tell you something…
People are more likely to do business with a company they trust, and a website is the first place they go to check out who you are. Even if you have NO intention to ever sell on your website - you need a simple website just to show you exist.
Approximately 30% of all consumers won't even consider buying
from a business that does not have a website.
Selling Antiques is a very visual and experiential product experience.
Learn more about marketing for antique dealers by listening to the full podcast, inclu…
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Dec 20, 2019
Kelli Ellis, International Design and HGTV Star | Episode 6
Kelli Ellis is well-known across the design industry. Her most recent venture as VP of Industry Relations for EU, UK, and US of Ronati where she supports dealers of antique, vintage, and one-of-a-kind pieces around the world with technology and tools to help their businesses thrive.
I had the opportunity to sit down with Kelli to talk about a slew of serious topics from her new role with Ronati - the e-commerce manager that's about to Take the Antiques World by Storm - to her recent move to Barcelona - and the question we all want to know… which brand of red lipstick does she actually wear? Spoiler alert - It’s Mac Ruby Woo. In fact, Kelli and I compared perfumed notes over our pucker power and discussed plans for the future as well as how we get what we want out of life.
Kelli Ellis is an interior designer, lifestyle expert and lifelong traveler who represents the epitome of livable luxury and casual international style mixed with rock star glam. Kelli is well…
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Dec 10, 2019
What's Spanx Got To Do With Antiques | Season 1 Ep 5
Okay People: We are going to Get REAL on today's The Business of Antiques podcast.
You might say, We’re getting naked. Which given I’m recording this episode in Berlin Germany seems appropriate. My company The Antiques Diva is actually a German enterprise and I’m at headquarters to make sure all is right in the world. Now Berlin happens to be home of the Burlesque. So somehow saying We’re getting naked in Berlin feels appropriately inappropriate.
Okay - we are keeping this PG - which means we are not totally naked but definitely we are stripping down to our Spanx. I LOVE Spanx. Let’s face it, I’m curvy girl. I’ll never be a waif. Even at my thinnest times I have curves. Boobs. A waist. Hips. It’s either a curse or a blessing depending who is talking about it. So when Spanx came out I was THRILLED. They are the perfect solution to my figure flaws (or assets).
BUT you have to be thinking what in the world is Toma Thinking - What do Spanx - and support garments…
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Dec 2, 2019
Toma Talks to Madcap Cottage | Season 1 Ep 4
Toma talks to Jason and John of Madcap Cottage on The Business of Antiques Podcast, recorded at Venice's famous Gritti Palace. They discuss the importance of diversification in income streams, how the entire industry has changed and candidly discuss their solutions for increasing their profit margin.
Jason and John are two of the smartest strategists in the industry and are setting the design world on FIRE!
Talk to you soon,
Ciao Ciao
Toma Clark Haines, The Antiques Diva
Also check out The Antiques Diva here:
* The Antiques Diva & Co: Antique buying tours and sourcing services in 16 countries on 3 continents
* Antique Dealer Training Program: Antique dealer training and mentorship & services for new and experienced dealers
* The Antiques Diva Furniture Collection by Aidan Gray: Reproductions using classic design mixed with modern materials
* Republic of Toma: Custom jewelry designed by Toma, inspired by her love of antiques and travel
* The Business of Antiques: Pod…
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Nov 29, 2019
Your USP: Unique Selling Point | Season 1 Ep 3
When it comes to marketing your antique business you need to identify your niche and communicate what makes you different from all the other antique dealers out there. Why should someone shop with you versus someone else? You’ve got to Communicate Your Thing. In marketing terms this is your USP - Unique Selling Point or Unique Selling Perspective.
When you’re running an antiques business - you need to be SAVVY about communicating your message.
You need to BE SPECIFIC. Every single antique dealer I knows has a USP - find yours and COMMUNICATE IT!
There are a lot antique dealers. That’s a lot of people doing the exact same thing. When you sell antiques you’re selling a story.
Your Unique Selling Purple
What's your purple - your story that is uniquely you?
The first thing you need to look at as an antique dealer is your personal story. People buy antiques for the story.
And not just the story of the antique but also the story of the people who they buy antiqu…
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Nov 8, 2019
Industry Legend and Icon Olga C. Granda | Season 1 Ep 2
Toma is in Venice with antiques industry icon and legend Olga Granda, someone she admires and who makes things happen. This podcast was recorded over lunch at Terrazza dei Nobili - we apologize that it's a bit difficult to hear - but well worth the effort!
Meet Olga C. Granda: Cultural Entrepreneur
Olga began antiquing as a child traveling through Europe with her father, an antique dealer. Growing up in Miami, Olga left home at 14 to train as a ballet dancer and fell in love with the art and history and travel. After her early career in dance, Olga joined her father in his antiques business Alhambra Antiques in Miami for 14 years. Olga is an expert in European art and antiques and earned the respect and admiration of dealers and clients worldwide for her keen eye and exceptional taste. Fluent in four languages, Olga's career merges 21st-century technology with the arts, both visual and performing.
In around 2007 and the early days of blogging, through Toma's blog The Antiques…
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Oct 18, 2019
How To Start An Antiques Business | Season 1 Ep 1
You've heard me say it time and time again - Dreams Do Come True. But have you ever wondered How? What goes into making your dreams a reality? When I discuss the trajectory of my career from writing a blog about where to buy antiques in Europe to launching a 1-woman business to becoming a global empire with antique buying tours in 16 countries - I simplify things and say that the secret to my success was putting one stiletto clad foot in front of another. But what does that mean?
Every day I took - and continue to take - one step forward. While that seems easy to say in retrospect - trust me - when you're in the trenches - it's difficult to even know where to start! The first step is the hardest. It all feels... overwhelming. Okay, let me get real - I am 11 years in the business - and I still get overwhelmed! But what I've learned when I feel overwhelmed all I have to do is ONE MIT: Most Important Thing.
It's my #LifeHack. Regardless of any situation - personal or…
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Oct 15, 2019
Welcome
I'm Toma Clark Haines, host of The Business of Antiques podcast. I'm on a mission to make antiques sexy, modern and fun... and PROFITABLE!
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