The Age of Personalization
Play • 6 min

The Age of Personalization

In leadership, the first person we learn lead is ourselves!

Four essential unique skills that have been validated within intentional personal growth by the work of Chris Robitschek, PhD and her colleagues are:

  1. Readiness for Change
  2. Using Resources
  3. Planfulness
  4. Intentional behavior.

Whether you are an entrepreneur, a leader with a formal title, or an individual who is engaged in making a difference in the work you do today, you can have an impact within this shift towards the Age of Personalization through your own personal growth.

You can find Niña Ellison at


De Freitas C.P., Damásio B.F., Tobo P.R., Kamei H.H., & Koller S.H. (2016). Systematic review about personal growth initiative. Anales de Psicologia, 32(3), 770-782. Retrieved from

Robitschek, C., Ashton, M. W., Spering, C. C., Geiger, N., Byers, D., Schotts, G. C., & Thoen, M. A. (2012). Development and psychometric evaluation of the Personal Growth Initiative Scale – II. Journal of Counseling Psychology, 59, 274-287. doi: 10.1037/a0027310

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