The Next Big Thing
Sam Ogborn
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The Next Big Thing podcast interviews brilliant founders and industry experts to inspire listeners on their journey toward launching the next game-changing brands and products.
Through this podcast, you'll gather tips from innovative entrepreneurs, experts, and seasoned founders who have built, grown, or scaled companies.
If you're interested in entrepreneurship, supporting female founders, and learning about the latest industry trends, then subscribe to The Next Big Thing!
Available episodes
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Oldest first
Jul 20, 2022
The Key to Building a Kickass Community in 2022 with Grace Blacksea of Quench Collective
Community: it's so hot right now. But are brands and entrepreneurs really building community in a sustainable, thoughtful way that actually nurtures and satisfies members?
Today, we're catching up with Grace Blacksea, a community founder who helps modern leaders connect and learn from one another. After feeling burned out and confused in the corporate world, Grace set out to build something AMAZING.
Quench Collective is the ultimate values-driven community where founders can be vulnerable, honest, and open. Grace manages this community as well as the brand's Instagram to make sure that every single member has a five-star experience.
But what does it really take to build a thriving, incredible community in 2022? And how has community evolved over the last few years? We dive into all of that and more in today's amazing episode with Grace!
What you'll learn:
The motivation for Grace to create a community - the real tipping point
Why we (brands included) need to start focusing on we vs. me
What motivated Grace to leave her corporate career for good
Why you can’t talk about your values without vulnerability
What Grace’s day-to-day looks like as the founder of Quench Collective
The conversation Regina had with the manufacturer - and how she set expectations for her ingredients
The trending topics within Quench Collective right now
Examples of brands who are doing community right
The secret ingredient to a successful community
Different types of community, and how to think about community outside of the confines of a dedicated space
Grace’s timely and thoughtful advice for entrepreneurs
Check out Quench Collective - https://www.quench-collective.com/ (https://www.quench-collective.com/)
Connect with Grace on Instagram - https://www.instagram.com/quench.collective/ (https://www.instagram.com/quench.collective/)
Follow TNBT on Instagram - https://www.instagram.com/thenextbigthingpod/ (https://www.instagram.com/thenextbigthingpod/)
Contact us - hello@thenextbigthingpodcast.com
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Jul 14, 2022
Recession-Proofing Your Brand: Here’s What To Do NOW
If you're feeling stressed TF out about the upcoming recession, and you're also a business owner or founder, you're not alone.
It's easy to fall into the media trap of constantly feeling like the world is ending and business is going to start to slide. In fact, the fear-mongering from the media makes it even worse, as they highlight the upcoming doom and gloom without giving us as founders and consumers an opportunity to prepare, do things differently, and put our minds at ease.
If you're looking for smart tactics for your brand that you can actually implement TODAY to prepare for a recession, you're in the right place. In this episode, we cover three EASY changes you can make right now to start to recession-proof your business.
Links:
Get the marketing spreadsheet here: https://stan.store/marketingwithsam (stan.store/marketingwithsam)
Follow TNBT on Instagram: https://www.instagram.com/thenextbigthingpod
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Jun 22, 2022
The Transformative Power of Sticking To Your Values with Regina Trillo of Nemi Snacks
What if sticking to your values (and not conforming to the industry norm) actually helped your brand pave its own way in a highly competitive industry packed full of heritage brands?
Today, we're chatting with the thoughtful, brilliant, and provocative changemaker from Nemi Snacks, Regina Trello. Surprisingly, Regina got her career start as a lawyer before creating her own snack foods on the side. While her first product didn't work out, she was determined to create something delicious and healthy that also celebrated her Mexican heritage.
What stays true to Regina throughout her journey with Nemi Snacks is her ability to put her values at the forefront of the company. From vendor negotiations to branding, she's made sure that her mission is threaded throughout every element of the brand.
Regina is a true advocate for self-care and self-nourishment which is such a pleasant departure from the rampant hustle culture that exists in the startup world. She is a true leader and an incredible inspiration for any woman who wants to start their own brand!
What you'll learn:
Why Regina moved from Mexico City to Chicago
How Regina made the pivot from immigration law to her startup
Why understanding your values can help guide your trajectory
How Regina learned about CPG - without coming from a CPG background
The first snack idea Regina had, and why it didn’t work out
The conversation Regina had with the manufacturer - and how she set expectations for her ingredients
Why Nemi has a vendor compliance questionnaire
What Nemi means in the Aztec language
The flip side of being a startup in the midst of major CPG companies on the shelves
Why operating a business can be more challenging than starting a business
The beauty of Nemi’s nutrition profile for snacking
Check out Nemi Snacks - https://neminative.com/ (https://neminative.com/)
Connect with Regina directly - hola@neminative.com
Follow TNBT on Instagram - https://www.instagram.com/thenextbigthingpod/ (https://www.instagram.com/thenextbigthingpod/)
Contact us - hello@thenextbigthingpodcast.com
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May 18, 2022
Getting on Shark Tank and Disrupting the Sparkling Water Industry with Maddie Voge of Aura Bora
What if you launched a brand in a highly competitive category right before the pandemic hit? And beyond that - what if you built so much momentum that you had the opportunity to go on a major network TV show DURING the pandemic?
Today, we're chatting with the vibrant, charismatic, and creative co-founder of Aura Bora, Maddie Voge. Maddie started Aura Bora with her husband Paul in 2019 after realizing that the sparkling water industry had so much more room for FUN. Between bright branding, delicious taste combinations, and a close-knit community, Maddie and Paul have built a brand unlike anything else in the space.
From going on Shark Tank to sustained growth post-show, Maddie also breaks down challenges the brand had to overcome in order to establish itself in the fast-paced CPG world.
Maddie has such valuable advice on what it's like being a female co-founder, what to do if your brand isn't working, and more. She is a pioneer in the CPG industry - yet anybody will find Maddie's perspective worth a listen!
What you'll learn:
Why it’s so important to attend bigger trade shows (even if they’re intimidating)
What Maddie and her husband Paul were doing before Aura Bora
Why Maddie and Paul became obsessed with sparkling water
How these founders were able to launch a brand within a year and a half
How living in Denver helped the brand get its start
How Aura Bora was able to make its first 1,000 cans
How Maddie and Paul came up with Aura Bora's brand positioning
How the opportunity to go on Shark Tank came about
What happened to the brand after their Shark Tank episode aired
What it’s like being a female founder as part of a founding duo
What it will take for women to get more investment in the startup world
Check out Aura Bora - https://aurabora.com/ (https://aurabora.com/)
Follow Aura Bora on Instagram - https://www.instagram.com/drinkaurabora/ (https://www.instagram.com/drinkaurabora/)
Follow TNBT on Instagram - https://www.instagram.com/thenextbigthingpod/ (https://www.instagram.com/thenextbigthingpod/)
Contact us - hello@thenextbigthingpodcast.com
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May 4, 2022
How Listening To Your Intuition Can Change Your Life with Danielle Rushton of Wherewithal
What if your intuition was guiding you toward a game-changing product idea? Would you listen to what everybody else was saying you should do with your career - or would you tap into your gut feeling?
Today, we're chatting with the thoughtful, provocative, and bold founder of Wherewithal, Danielle Rushton. Danielle was a tomboy growing up, but always had a challenge finding a strapless bra that fit properly (hello - don't we all?)
Fast forward to her career in the corporate world, where she still wasn't feeling fulfilled day-to-day. Danielle decided to listen to the voice inside her head, buy a sewing machine, and start crafting a solution to the problem that so many women face.
In this episode, you'll learn how Danielle stayed resilient among different feedback from family and friends, how she's built a brand that challenges traditional strapless bras, and why Wherewithal is meant to be a household name.
What you'll learn:
What Danielle really wanted to be when she grew up
Why she felt like she had a “dissociation” with her boobs - and why it was so harmful
Why Danielle decided to buy a sewing machine
How the universe rewards you when you start to go after your purpose
Where Danielle started learning how to make garments
Why it was important for Danielle to start a company for her - and not anyone else
How Danielle left her corporate career
How she's taking on the bra industry and carving out a new category
What makes Wherewithal a different kind of bra
Why this industry was ripe for disruption
Check out Wherewithal - https://shopwherewithal.com/ (https://shopwherewithal.com/)
Follow Wherewithal on Instagram - https://www.instagram.com/shopwherewithal/ (https://www.instagram.com/shopwherewithal/)
Contact Danielle: danielle@shopwherewithal.com
Follow TNBT on Instagram - https://www.instagram.com/thenextbigthingpod/ (https://www.instagram.com/thenextbigthingpod/)
Contact us - hello@thenextbigthingpodcast.com
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Apr 13, 2022
Starting a Fashion Brand with No Fashion Experience with Xi Chen of Sonderlier
Have you ever thought about launching your own fashion brand - but wondered where you'd ever get the experience to start? Many of us go to college and focus on majors that we never end up using IRL. And sometimes, brick-and-mortar retail experience just isn't going to cut it.
Xi Chen went from getting her PhD to realizing she wanted to start her own fashion brand. Her brand Sonderlier is truly a brand all of us will appreciate post-COVID. Focused on every day essentials, Sonderlier is a brand you can shop and feel good about adding extra pieces to your closet.
Xi's journey hasn't come without challenges - from learning how to get a fashion brand off the ground, to understanding what consumers value and seek in clothing - Xi has gone through just about every hurdle modern entrepreneurs face today.
What you will learn:
The conversation that changed everything for Xi
Why trade shows are so important if you’re starting a fashion brand
The steps that Xi took after the trade show to figure out how to launch
Why it’s so important to find a community you can learn from
The community Xi joined - and how she used it to her advantage
Why it’s important for Xi to have design control with her brand
How Xi navigated overproduction with manufacturing and identifying the right manufacturers
Why overconsumption and overproduction is such an issue in the fashion industry
How Sonderlier’s fashion for everyday combats overconsumption
What Xi believes it’s going to take to reduce fast fashion
Check out Sonderlier - https://sonderlier.com/ (https://sonderlier.com)
Follow Sonderlier on Instagram - https://www.instagram.com/sonderlier/ (https://www.instagram.com/sonderlier/)
Follow TNBT on Instagram - https://www.instagram.com/thenextbigthingpod/ (https://www.instagram.com/thenextbigthingpod/)
Contact us - hello@thenextbigthingpodcast.com
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Mar 23, 2022
Psychedelics, Longevity, and The Future of Wellness with Tesla la Touche of Zymonetics
Talk about a mind-blowing episode (have you heard Sam mention that word enough?)
In this episode, Sam sits down to chat with Tesla la Touche, the CEO of Zymonetics. Tesla is at the forefront of psychedelic therapy research and longevity studies. And she is here to share what she's learned in this space.
If you've ever been curious about psychedelics or biohacking, or how to live longer, then you will absolutely love today's episode with Tesla. Also, Canadian listeners, represent! Tesla is based in Canada and is spearheading these best-in-class practices there.
What you will learn:
How Tesla is part of the forefront of this movement
How much LeBron spends on health technologies (spoiler alert: it's a lot)
How Tesla is trying to change the industry and have these technologies become adopted by major healthcare companies
Why psychedelics is the reckoning - and why Tesla got started after a major surgery
Why expanding our minds is so critical - and how we need to evaluate that neurological and physical experience
The promising research around psychedelics vs. SSRIs (anti-depressants)
How Canada is at the forefront of research for alternative therapy
How big pharma is reacting to psychedelics and new age therapy strategies
How psychedelics can be monetized
Check out Zymonetics - https://www.zymonetics.com/ (https://www.zymonetics.com/)
Connect with Tesla on LinkedIn - https://www.linkedin.com/in/tesla-s-la-touche-a67a7627/ (https://www.linkedin.com/in/tesla-s-la-touche-a67a7627/)
Connect with Tesla via email: tesla {at} zymonetics {dot} com
Follow TNBT on Instagram - https://www.instagram.com/thenextbigthingpod/ (https://www.instagram.com/thenextbigthingpod/)
Contact us - hello@thenextbigthingpodcast.com
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Mar 16, 2022
What To Do If Your Brand Isn't Growing with host Sam Ogborn
In this week's solo episode, Sam tackles a question she answers often: why isn't my brand growing?
Let's face it: the last few years have been stressful. If you've been busy running your own brand, you know that it can be hard to zoom out and really see your brand with constructive eyes, especially in the midst of COVID, inflation, evolving consumer shopping habits, and more.
That's why in this episode, Sam chats about how you can gut check yourself (and your brand) to ensure you have the forward momentum to succeed.
What you will learn:
The three biggest reasons why brands don't grow
The principles you need to keep in mind so you don't get tunnel vision
Why you might not want to blame current events for your lack of growth
Why primary consumer research may not always be valuable
Why establishing a business objective is so important
How you can start to benchmark your brand toward your EOY objective
Why all entrepreneurs should have some grace when evaluating growth
Follow TNBT on Instagram - https://www.instagram.com/thenextbigthingpod/ (https://www.instagram.com/thenextbigthingpod/)
Contact us - hello@thenextbigthingpodcast.com
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Mar 9, 2022
Can Shopping for Pleasure Products Be Shame-Free? With Jemma Sawyer of ILOH
Growing up, women are told that sex, menstruation, and pleasure are private. We're told to be dainty and shy away from "inappropriate" topics so that we don't draw any "unnecessary attention".
But it's time to change that conversation. It's time to empower women to feel confident and shame-free shopping for pleasure products, or being open about sex. That's where Jemma Sawyer of ILOH comes in.
Jemma comes from the fashion industry and started ILOH as a pandemic business. She's had to overcome so many hurdles along the way, including going up against major corporations to build awareness for her brand.
What you will learn:
What Jemma was up to before ILOH
What inspired Jemma to go into the sexual wellness space
Why it's important to support female-created and developed pleasure products
What Jemma experienced when she was abroad related to the industry
How Jemma's conducted competitive research to see what's currently out there
Her strategy for getting the word out despite platform challenges
What Jemma recommends every entrepreneur do
Check out ILOH - https://iloh.co.uk/ (https://iloh.co.uk/)
Follow ILOH on Instagram - https://www.instagram.com/_iloh.co.uk/ (https://www.instagram.com/_iloh.co.uk/)
Follow TNBT on Instagram - https://www.instagram.com/thenextbigthingpod/ (https://www.instagram.com/thenextbigthingpod/)
Contact us - hello@thenextbigthingpodcast.com
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Mar 2, 2022
This Brand is the Future of Skincare with Laurie Mias of MONO Skincare
Here's a fun fact: over 75% of women do not finish their cosmetics. Why does that matter? Because day after day, women (and the broader skincare-focused population) are wasting plastic by getting pulled into the next temporarily viral brand or product.
Laurie Mias is looking to change all of that. Her brand MONO Skincare has a patented innovation for developing the first skincare tablet, so skincare lovers can prevent waste through MONO's glass bottles and also get the highest quality skincare the industry has to offer.
Laurie's journey hasn't been easy - from tracking down manufacturers to help her fulfill her vision to going up against some pretty big players in the market, this mission isn't for the weak. But Laurie's tenacity and desire to shake up the skincare industry shines bright.
What you will learn:
Where Laurie's inspiration for skincare comes from
How Laurie started to understand the similarities among the major skincare brands
How marketing has such a major impact on sales
How MONO Skincare's patented innovation works
The most common ingredient in skincare products - and why it's part of every product
Laurie's favorite product from the MONO Skincare line
What "natural" actually means - and if it's good for skincare
How hard it is to make the switch to glass from plastic as a brand
The book Laurie recommends every entrepreneur read
https://www.amazon.com/Great-CEO-Within-Tactical-Building-ebook/dp/B07ZLGQZYC/ref=sr_1_1?crid=3NHA5DA07TAP2andkeywords=the+great+ceo+withinandqid=1646187681ands=booksandsprefix=the+great+ceo%2Cstripbooks%2C104andsr=1-1 (The book Laurie recommends)
Check out MONO Skincare - https://www.monoskincare.com (https://www.monoskincare.com)
Follow MONO Skincare on Instagram - https://www.instagram.com/mono.skincare/ (https://www.instagram.com/mono.skincare/)
Follow TNBT on Instagram - https://www.instagram.com/thenextbigthingpod/ (https://www.instagram.com/thenextbigthingpod/)
Contact us - hello@thenextbigthingpodcast.com
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Feb 14, 2022
New Season of The Next Big Thing Starts March 2nd!
After taking a brief hiatus to focus on client work and additional projects, we are BACK in March! Get excited for a brand new season full of inspiration!
Have a topic suggestion? Want to suggest a specific guest? Please email us at hello@thenextbigthingpodcast.com.
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Dec 15, 2021
How To Book Speaking Opportunities (Without Being an Influencer) with Danielle Letayf of Badassery
The search to find the right speaker for your event or organization can be a real struggle at times .. In Today's episode, our guest has truly revolutionized the process of finding and booking the perfect speaker. Danielle also encourages her community to network and market themselves to one another.
While helping run BUILT BY GIRLS in her time at Verizon Media, Danielle Letayf noticed a lack of representation amongst the speakers for her diverse group of mentees at the events they would attend.
After taking some time off to travel Southeast Asia, Danielle returned to work, joining Shine. But shortly after, realized that she would much rather pour her energy into her own business. That is when Badassery was born! Badassery is a community-driven marketplace for event organizers to book diverse public speakers within minutes.
What you will learn:
Why Danielle decided to create her business
How to juggle your corporate job and your business while you are within the building phase.
When i…
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Dec 1, 2021
This Co-Founder Is Revolutionizing The Way People Connect Remotely with Cecilia Razak of Slides with Friends
The pandemic changed the way that we ALL interacted with one another, in life and in business .. With the lack of social ques being able to connect through a group zoom call was next to impossible.
Cecilia Razak, co-founder of Slides with Friends revolutionized the way that people connected remotely. She saw a need and just went with it!! Cecilia added structure and tools to ensure that those who joined in on the call would walk away feeling like they were in the room vs. just staring at a screen while someone spoke at them. Slides with Friends helps all groups from educational roles, corporate and several different types of communities. SO many can and have built a better connection utilizing this tool.
What you will learn:
1) Why Cecilia decided to create this platform.
2) How and why she pivoted her one business to a completely new one so quickly.
3) How the lack of social ques make group video calls very difficult and how adding structure helped tremendously and ensure that people…
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Nov 24, 2021
Why Perfection Kills Progress with Marcia A. Cole And Nana Eyeson-Akiwowo of Fourth Phase
The word postpartum makes many immediately think of postpartum depression .. and in Today's episode, our guests are determined to take back that term and give it the respect and care that it deserves. They have even renamed it the fourth phase!
These women believe that the journey does NOT end after the third trimester and women deserve to feel taken care of especially after the baby enters the world. The founders of the fourth phase Marcia Cole and Nana Eyeson-Akiwowo are innovating how the world views postpartum care. These two are paving the road for how postpartum care should look and doing it quickly while partnering with some amazing organizations.
Fourth Phase is a social-impact maternal wellness brand. Each purchase of a Fourth Phase afterbirth care gift box allows us to support our charitable partners: African Health Now and their curated Maternity Go Box, which serves a mother and child living in Sub-Saharan Africa, and Passion Meets Purpose and their Every Mom Matters bag, w…
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Nov 17, 2021
What Does it Really Mean to Be Sustainable? With Tamara Laine of systemCHANGR
In Today's episode we are doing a deep dive into what it really means to be sustainable ..
Tamara Laine founder of systemCHANGR tells the hard stories the world needs to hear with her values at the core of everything she does, always finding new and innovative ways to champion human rights, sustainability, and women’s empowerment.
Ballerina turned into a journalist and producer.. The journey of an entrepreneur is truly remarkable. Each founder that we have come onto TNBT always end up doing one or several major pivots!
Tamara is building something that is seriously going to change how we think about sustainability. She is cutting the fluff, holding companies accountable and cultivating a community for those who are passionate about sustainability.
What you will learn:
How did the beginning of Tamara's career nudge her into her business now
What does ESG and SDG mean?
How is the sustainability space evolving?
What makes sustainability difficult?
Different ways that your company can b…
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Nov 10, 2021
Disrupting Traditional Fitness Norms with Kodi Kitchen Berg of EQUIPT
"When you don't have to hide your weights you will reach for them" - Kodi.
In Today's episode, Kodi shares how she is redesigning and disrupting the fitness industry. She believes that beautiful design incentivizes movement! The founder of Equipt is a freakin powerhouse and embodies everything that is entrepreneurship.. Prior to starting Equipt just like many other business owners, Kodi wore several hats including acting and modeling! You'll quickly realize that very few business owners that come on as guests just know what they want to do.
What you will learn:
What steps Kodi took to create her product the scrappy way.
Why she decided to lean into the fitness industry.
Why she decided not to create an app.
How Kodi decided on the retailers to partner with.
How to integrate your life and business.
Shop Equipt - https://www.equiptmovement.com/ (https://www.equiptmovement.com/)
Follow Kodi on Instagram - https://www.instagram.com/equiptmovement/ (https://www.instagram.com/equiptmovemen…
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Nov 3, 2021
Transforming Communication Around Sex and Intimacy with Sex Tech Entrepreneur Elizabeth Dell
Former indie movie producer turned sex app creator, Elizabeth Dell co-founder of Amorus was such a joy to interview. We have never had a conversation quite like this one here on The Next Big Thing.
Elizabeth had her heart set on creating a fun and safe place for her users to sext and express themselves in a way that you simply cannot do via text message. Between the activities and prompts this app promotes a sex positive environment for those that want to lean into their sexuality.
This founder is a great example of someone who pivoted and THEN pivoted again until they found what really fired them up. It is safe to say that most entrepreneurs have to try on a few different hats! There is no cookie cutter method to figuring out your passion or next big idea.
What you will learn:
How to speak more openly about intimacy and sex.
Why you feel uncomfortable speaking about sex.
Why porn is not the best place to learn about sexuality
What the app Amorus allows you to do and how it works
The…
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Oct 27, 2021
Crafting Your Dream Team (The Right Way) with Kimone Napier
Are you tired of doing "all the things"?! Most of us left our 9-5s because we were underpaid and overworked... So why as business owners do we tend to put ourselves right back into that stressful corner..
The truth is - it is hard to give up control, it is even more stressful finding the right person, training them, and then hoping that they actually do their job! It's a vicious cycle that ultimately ends up with you being right where you are at now.. overworked and doing tasks that you hate.
In today's episode, we had the pleasure of having Kimone Napier come on and share her hiring and HR knowledge with us! SO many golden nuggets (hope to have her on again for a round two!) Kimone pivoted her career from law to HR when she realized how badly people were treated in the workplace, especially women. Since making this pivot she now helps business owners save time, money, and energy by effectively hiring and training employees.
What you will learn:
1) The steps that Kimone took to get to…
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Oct 13, 2021
Building A Sustainable Brand Without Compromising The Customer Experience with Danielle Selig and Anna Niedermeyer of Good Side
Recently almost every business has brought up how they strive to be more sustainable and eco friendly.. But what does that really mean?
The Co-Founders of The Good Side Danielle Selig and Anna Niedermeyer have built their brand around the belief that you can be sustainable without compromising the customer's experience. The Good Side was created just a little over a year ago while two friends grabbed a cup of coffee. Since then, these two have seriously set the bar high for putting sustainability and the consumer first. Below you will see a glimpse of what was discussed but when I say "plus so much more" I mean it!
You will learn: (Plus so much more!)
What goes into naming a new brand.
The non negotiables that went into creating their products.
How outsourcing can help your business run more smoothly and what they decided to outsource.
The difference between prelaunch and the launch. You will learn what goes into both and how it can be challenging if your skill set is more equipped for…
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Oct 6, 2021
I Launched An eCommerce Business. Here’s How I’ve Grown Sales with Host Sam Ogborn
When you think about marketing, what is the first thing that pops into your head? Social Media.. Right?
We are going to expand your thought process on what exactly Marketing is and how you can utilize several tools to give your future clients a better experience therefore they are more likely to purchase from you. Make sure to pay attention, because this episode is FULL of tactical take-aways that you can start implementing today.
In Today's episode our Host Sam Ogborn dives into why she left her corporate job, started her marketing agency, launched her E-commerce business and the tools she uses daily to drive more sales. For anyone that has worked in a corporate environment it is safe to say that it can be difficult to learn or to be taught skills outside of your job title. This was a big driving force as to why Sam knew she needed to take her business full time. Sam was interested in the science behind SEO, how to rank in google and how to show up when people searched things. This c…
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Sep 29, 2021
The Critical Steps Toward Building a Thriving Online Community with Gesche Haas of Dreamers & Doers
Are you really paying attention to your calling? Are you ready to build a thriving community of like-minded, passionate individuals?
It's safe to say in business, especially entrepreneurship you can feel confused and alone. It can feel like you are going through the ups and downs without anyone to vent to, get advice from, or better yet, celebrate wins with! But, what if you were able to team up with other like-minded driven women that are on the same journey as you? In today's episode Gesche Haas, Founder of Dreamers and Doers shares how she has successfully gathered thousands of extraordinary women into what she calls an "entrepreneurial ecosystem".
This membership has continued to grow quarter after quarter. Gesche prides herself on doing things the right way and holding herself and her membership to very high standards. She shares tips on how you can do the same! What makes Gesche's group so impressive is the fact that she encourages the members to work together vs. spamming one an…
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Sep 22, 2021
How You Can Automate, Save Time And Make More Money In Your Business Using Chatbots with Natasha Takahashi of School of Bots
Chatbots are the future of marketing and e-commerce. Is your brand ready?
In this episode, we'll uncover how you can automate, save time and make more money in your business today using bots. School Of Bots Co-Founder Natasha Takahashi debunks so many fears about using chatbots to communicate vs. speaking one-to-one with your customers. She explains how utilizing chatbot technology will actually ensure a more pleasant experience for your customer.
Her mission is to accelerate the growth of chatbot marketing and positive customer behavior around the tech. School of Bots is the leading training resource for creating successful chatbots!
What you will learn today:
What is a chatbot and the different platforms you can use them on.
Debunking the fear of "my customers only want to talk to me" and how bots can enhance the experience.
How to monetize social media without devoting your entire life.
Using chatbots to do market research and troubleshoot where your potential customers fall off in…
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Sep 15, 2021
How This Founder Leveraged Her Dream Job At Food Network To Build Her Own Food and Travel Business with Rani Cheema of Cheema's Travels
The twists and turns of Rani's story are remarkable.
Rani goes from what she thought was her dream job working at The Food Network to taking her experiences and creating a business that combined her two loves, travel and food. Rani believes that travel should be accessible to all and prides herself by helping everyone enjoy themselves regardless of the type of traveler you are. The only exception is you are NOT allowed to be a picky eater!
That is not to say that her story doesn't have a few bumps along the way and you'll appreciate the honesty that this interview brings.
What to expect in this episode:
1) Insight into how taking one person's advice slowed down Rani's growth at the Food Network.
2) How to travel without killing your bank account.
3) Rani's advice for the entrepreneur trying to take the more unconventional path.
Links -
Sign up for Rani's newsletter, sign up for a trip, or reach out for a custom or on-demand trip : https://www.cheemastravel.com/contact/ (https://www.c…
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Sep 8, 2021
Maximize The Power of Using a Sales Funnel The Right Way in Your Business with Melissa Litchfield
I am sure that you have heard the term funnel before regardless of what ever type of business you run. But, are you utilizing them to their full potential or simply paying 5 bucks and going about your day hoping someone buys something one day?
Melissa Litchfield BREAKS IT DOWN during our interview. She is an Ad Agency Owner who specializes in funnels and ads for course creators. It's safe to say she knows her stuff! She not only gives away tons of juicy tips and tricks, but she simplifies the process and makes it digestible. Melissa and her team help clients have insanely successful launches and in today's episode she shares step by step how you can start using ads and funnels in your business so that you can do the same!
What you will discover this week:
How to get the most out of your ads.
How to use your funnel to take your audience from unaware to ready to buy.
What you should do before marketing your product or service with a funnel.
What many people do wrong when they start to us…
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Sep 1, 2021
From A Fun Side Project To Millions of Followers (And An HGTV Show) with Elizabeth Finkelstein of Cheap Old Houses
What if one of your hobbies or passions turned out to be your greatest business idea? Especially after 2020, many entrepreneurs are trying to figure out the most "profitable" business based on trends and forecasting. But maybe your side interests could actually materialize into the next big thing. In today's episode, Sam chats with Elizabeth Finkelstein, the co-founder of Cheap Old Houses and Circa Houses about everything from following your bliss to scaling a major brand. You'll learn how Elizabeth's tenacity and persistence helped take what felt like a side passion into a full-blown success story.
What You Will Discover This Week:
Where Elizabeth's passion for old houses came from.
Whether or not Elizabeth believes old houses are money pits.
What Elizabeth believes are the biggest old home buying misconceptions.
The biggest piece of advice Elizabeth has for every entrepreneur.
Subscribe to Cheap Old Houses: https://www.cheapoldhouses.com/
Search The Marketplace on Circa: https://circ…
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Jul 21, 2021
How This Entrepreneur Built a Shopping Platform from Scratch with Kristine Locker of Locker
What if you had a genius idea for a platform that could revolutionize the way people shop - but you didn't have the technical background to bring it to life? This week, Sam chats with Kristine Locker, the founder of Chrome extension Locker. Locker brings your virtual wishlist to life so you don't have to constantly worry about a million open tabs or dead links. In this episode, Kristine shares her journey and how she was able to bring together her idea with developers who filled in the technical gaps.
What You Will Discover This Week:
Why Kristine studied real estate finance in college.
The tipping point when Kristine decided to become a full-time entrepreneur.
The worst piece of advice that Kristine received during her entrepreneurial journey.
How you can run a technology company without having a technical background.
Download Locker: https://www.wantlocker.com
Follow Kristine on Instagram: https://www.instagram.com/kristinelocker
Follow Locker on Instagram: https://www.instagram.com/…
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Jul 7, 2021
The Strategy Behind Keeping a 16,000-Person Facebook Group Happy with April MacLean of HubSpot
Does your brand know what it takes to build and maintain a community? Have you thought about starting a community but are nervous about backlash, ethics, or bad apples? Today on the podcast Sam chats with April MacLean, Senior Community Manager at Hubspot. April oversees one of the powerful, thriving communities of entrepreneurs online called Trends - and today she's talking about the behind-the-scenes strategy it takes to keep community members happy and engaged. Sam and April also talk about marketing terminology, Seth Godin, and getting an alt MBA. If you're ready to learn more about community management then this is the episode for you.
What You Will Discover This Week:
How April went from dance to community management.
Why Seth Godin has had such a major impact on the way April thinks about marketing and consumer behavior.
How to manage a community without having your emotions in the driver's seat.
Why Sam Parr of Hubspot's Trends is a fantastic leader.
April on LinkedIn: https:/…
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Jun 16, 2021
Is Instagram Dying? An Honest Conversation About Where to Go From Here with Sara Alter of Moment Consulting
Are you getting the ROI from Instagram that you'd like for your business? Do you feel defeated when a post doesn't perform as well as you thought it would? The emotional rollercoaster of Instagram has people reconsidering whether or not spending time on the platform is really worthwhile. And people are leaving faster than you might think. Today on the podcast Sam chats with close friend Sara Alter of Moment Consulting about what's happening with Instagram, how to use the platform to your benefit, and how to consider the impact the app has on your day-to-day. If you're finding difficulty in motivating yourself to use Instagram for your business or even for your personal account, you might find yourself nodding quite a bit during this episode!
What You Will Discover This Week:
How Sara started her Instagram account and what inspired her business name.
What is currently going on with Instagram and why the platform is changing.
Whether or not followers really matter and how to prevent your…
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Jun 9, 2021
We're Six Months Into 2021. Here's How To Crush The Remaining Six Months with host Sam Ogborn
You know that conversation - the one that goes, "Holy WHAT. We're how far into 2021?" It's frightening. It's daunting. And most of us will do absolutely nothing about it. In this episode, Sam wants to flip that mentality on its head. What if we looked at the next six months as an opportunity to refresh our goals and create new habits? Listen to this episode to learn about Sam's approach to crushing the next six months and how you can turn this startling realization into your superpower.
What You Will Discover This Week:
What we need to let go of to get our mindset in the right place.
How really defining our goals can set us up for success (even though most of us don't put a pen to paper on the goals we want to achieve)
Sam's three biggest learnings that she's encountered as an entrepreneur, and how you can apply them to your own journey.
Why most people fail when faced with learning something new.
Contact Sam: https://www.thenextbigthingpodcast.com/
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Jun 2, 2021
The Future of Meaningful Networking and Relationship-Building with Thought Leadership Expert Eva Jannotta
Are you feeling like social media is just a black hole, taking away precious time from what you could be doing for your brand or even your own personal brand (which probably looks a little dusty)? Today on the podcast Sam connects with Eva Jannotta, a Thought Leadership Advisor who has years of experience consulting with authors and industry experts to help them build their own brands. Eva enlightens Sam on what it means to build a true community (that doesn't have to exist on a social media platform) and how you can practice social media monogamy.
What You Will Discover This Week:
Why it's OK if the major you picked in college isn't what you want to end up doing long-term.
How magnetic thought leadership can encompass the core values you believe in that you want to spread to the rest of the world.
How you can strategically use social media to grow your thought leadership - without getting sucked into spending hours on every platform.
Why creating a women's round table cultivates trul…
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May 26, 2021
Curating and Building a Unique Brand Discovery Experience with Emily Schildt of Pop Up Grocer
Today on the podcast, Sam chats with Emily Schildt, a second-time entrepreneur who has started a multi-million dollar business in the grocery space. Emily is flipping brand discovery on its head with her business Pop Up Grocer, an innovative take on grocery shopping. Originally, Emily developed a branding business called Sourdough, but found a major opportunity to help support new brands, and bring new brands to hungry shoppers.
What You Will Discover This Week:
The driving criteria that Emily follows when evaluating which brands to feature in Pop Up Grocer.
How brands are refashioning beloved childhood products and surfacing nostalgia to attract new customers.
How proper branding is 100% a non-negotiable and has a major impact on whether or not someone decides to purchase a product.
What it takes to be a founder and how having a deep connection to your product helps build a community.
Mentioned:
https://www.popupgrocer.co (Pop Up Grocer)
https://www.instagram.com/popup.grocer/ (Pop Up…
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May 19, 2021
Master Your Mindset, Productivity, and Getting in the Flow State with Serial Entrepreneur Sophie Thorne
At any stage of entrepreneurship, it’s easy to look at other business leaders and wish you could be as productive, focused, and accomplish as much. Sam’s guest this week helps entrepreneurs get aligned with their values and in the flow with their energy to be as productive and stress free as possible. Sophie Thorn is a Business Strategist who helps solopreneurs shift from CEO and find (and stay in) their Genius Zone. Sophie shares some golden nuggets of wisdom on blocking out distractions, how to break free from busy work, and finesse your day in a way that works best for you. She also gives us a sneak peak at a day in her life plus some free resources that can help you get more productive today.
What You Will Discover This Week:
How Sophie bookends her day with plenty of time to get back to all her messages so they get answered, but don’t take up all of her time.
Sophie is highly productive and successful, but she doesn’t work 24/7. She shares how she set up her life and sched…
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May 12, 2021
How This 23-Year-Old Entrepreneur is Building an Inclusive Revolution with Emma Butler of Intimately
Sam welcomes the impressive young entrepreneur Emma Butler to the show this week. At age 23, Emma is the CEO and Founder of Intimately, a company with the mission to empower and amplify disabled voices and help shape an inclusive future. Emma shares how she got the idea for disability inclusive apparel through watching her mother and friends struggle with intimates that provided an extra challenge for those with a disability. She immersed herself in hard work while at Brown University, and wrote a blog post about the subject that then became a Kickstarter and real world product. Emma talks about how she built her team, scaling the Intimately community, and why we need to rethink fashion technology and funding. Emma is proud to be the leader for a sisterhood of beautiful worthy women to come together and talk on platforms about anything including relationships, beauty, sex, and travel.
What You Will Discover This Week:
After her mother became chronically ill, Emma started blogging about…
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May 5, 2021
What You Need to Know About Apple's iOS 14.5 Update as a Brand with host Sam Ogborn
Sam takes this solo episode to discuss Apple’s new privacy feature and how it puts more of the control in the consumer’s lane, where they will now have the right to decide whether or not a brand can access their data. Sam discusses what this means for brands, and how the more broadly you can demonstrate the relevance of your product, the better off you are going to be. She gives a few practical tips to get started right away so you can take a customer's first approach and be ahead of the game for this new shift.
What You Will Discover This Week:
How Facebook has been tapping into our social data for a long time, and most consumers really don’t know what they are agreeing to in the fine print of the Terms and Conditions.
Advertising agencies have benefitted from this data and have targeted people based on personal information collected on their social’s, even including their birthdays and interests.
Apple’s new privacy feature, and why it is such a monumental deal for consumer…
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Apr 28, 2021
Developing An Innovative Tool to Help Parents Tackle Financial Planning with Siran Cao and Mel Faxon of Mirza
In this week’s episode, Sam welcomes Siran and Mel, the Co-Founders of the important new tool, Mirza. This app serves a multitude of purposes, from researching fertility options to understanding financial costs, and navigating parental leave for busy working parents. Mirza is for any type of family structure, income bracket, and can be a great resource for the most organized person to someone who just prefers to wing it. Sam speaks with Siran and Mel about why they decided to create Mirza, the staggering statistics on the parent pay gap in the workplace, and ideas on structurally adapting how we ask professional parents to balance their time and energy rather than our current band-aid fixes.
What You Will Discover This Week:
We all seem to know that child care and family expenses may one day be on our horizon, but very little of us plan for it financially.
There is a parent penalty, even when men and women return back to the workplace.
We don’t have an equity in how we share house…
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Apr 21, 2021
Love at First Swipe: Having It All in the Age of Modern Dating with Dr. Christie Kederian
In the midst of 2020, Sam wanted to make herself better and overcome some limiting beliefs when it came to dating and finding a space for a partner in an already busy life. Enter Dr. Christie Kederian, a professional matchmaker, licensed M.F.T., and dating and relationship therapist. It may sound weird, but it makes sense when you think of looking for love and applying the principles to dating like any successful business endeavor. Christie talks about her experience at eHarmony and Match and what she learned about compatibility and long-lasting love, and what she believes the biggest misconceptions are when it comes to career-oriented women putting themselves on the dating market. She gives advice for women dating in their 30’s and above, how dating is more a long-distance run than a sprint, and what to do if you find there are just no good potential men in your city.
What You Will Discover This Week:
Why Sam decided to enlist a dating therapist, and how she and Dr. Christie has wor…
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Apr 14, 2021
How Female Founders Can Get Investors to Open Their Checkbooks with Lauren Kane of VC Worthy Business
Sam discovered Lauren Kane, Founder of VC Worthy Business, on Clubhouse, and was blown away at how she was so able to connect her own experience with female entrepreneurs looking for funding, advice, or even just a point in the right direction. Lauren joins the show to talk about her work as a Pitch Strategist and angel investor, some advice on how to make investors feel connected to you, and her vision on the future of female funding. She also talks about the strides we still have to make in investing so that there is an equal representation and everyone has a seat at the table.
What You Will Discover This Week:
Lauren is a Pitch Strategist and works with female founders on many aspects of finding the right investor, deciding what type of investor they may need, building their pitch and making sure they are ready to receive the funding.
How Lauren went from the corporate world and banking to investment, and why she decided to also branch out and become an angel investor herself.
The n…
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Apr 7, 2021
Creating Email Marketing Campaigns That Grow Your Audience, Invite Conversation, and Delight Your Subscribers with Sobrina Pies of Flodesk
Email marketing is one of the best tactics to reach and grow your audience, yet it is one of the most overlooked practices. But just having an email marketing campaign isn’t good enough — you need to know what works, and what doesn’t. This week, Sam is joined by Sobrina Pies, the head of marketing at Flodesk, the world’s most intuitive email builder. Sobrina talks about what makes a great email campaign, the mistakes she sees marketers make most often, and how to improve your click-through rate in an already existing campaign. She and Sam also talk about using Flodesk along with a few other affordable recommendations to create a beautiful and impactful email that provides value and fosters a reciprocal, memorable conversation.
What You Will Discover This Week:
Why marketers tend to put email marketing on the backburner and instead focus all the attention on social, and why Sabrina and Sam feel that it results in a lot of missed opportunities.
Not only do you have an opportunity…
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Mar 31, 2021
The Future of Buying Products That Last with Tara Button of Buy Me Once
Tara Button had an idea of a website and community that put a spotlight on long lasting products and true consumer satisfaction first - and that idea stalked her until she had to create it and launch it for the world to utilize. Her site is Buy Me Once, and it is completely changing not only how consumers find products that are built to last, but how companies are realizing that repair and a warranty are two criteria that are moving up the list for most shoppers. Tara joins Sam to talk about how she saw the need for Buy Me Once, how they changed their business model to now sell directly to consumers, and her advice for building a community around your website. She also gives us a few of her favorite brands featured on Buy Me Once, and how to know when you are really getting quality items.
What You Will Discover This Week:
In a world of paid reviews and wanting everything quickly on demand, it can get confusing to know where to shop and what products will last the test of time. Tara tal…
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Mar 24, 2021
Meet Liz Giorgi, CEO of The World’s First Fast Casual Content Studio Soona
Most of us have visited one of the many now popular fast casual restaurants and enjoyed the great quality and affordable food ready in a short amount of time. For Sam, her first Chipotle trip is still a great memory, and she was curious and excited to find out that Liz Giorgi was replicating that model and applying it to content creation. Liz joins the show to talk about Soona Studios and how they are changing the game on content delivery, photoshoots, and creative content delivery time. Liz shares how she and her creative soul partner Hayley came up with the idea for Soona while on a hike in Joshua Tree, how clients of all types can benefit from Soona’s offerings, and how they pivoted through challenges throughout the pandemic.
What You Will Discover This Week:
Soona makes it possible to get professional photos and videos from wherever you are, and also have you attend a real-time shoot virtually.
Soona also has a la carte options, which makes it super easy to create content for E-c…
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Mar 17, 2021
How This Veteran Journalist is Reinventing Meal Delivery with Tatiana Boncompagni of Eat Sunny
Tatiana Boncompagni is the founder of Eat Sunny, a meal delivery service that focuses on organic and chef-prepared delicious meals that are a complete game-changer when it comes to convenience and health. She joins Sam on the show to talk about how she pivoted from her work as a veteran wellness and beauty writer and used that experience to build Eat Sunny. Tatiana opens up about some of the challenges she faced when launching Eat Sunny, and how the company empowers its customers by allowing them to thrive with meals that provide all the flexibility in the world with no compromise on taste.
What You Will Discover This Week:
Eat Sunny isn’t your typical meal delivery service. It is thoughtfully crafted to provide organic and super nutritious seasonal meals that can also be frozen and saved for later.
Tatiana is a customer first. She discusses why she loves the Mediterranean diet as a lifestyle, and how Eat Sunny was made for sustainability and ease.
Eat Sunny, as a company, seeks to e…
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Mar 10, 2021
Putting Kindness to Work with Chief Kindness Advisor Cole Baker-Bagwell
Cole Baker-Bagwell has a mission to make the world a little more kind and to show that it is not only an extra cherry on top of a sundae at work but actually the foundation of what makes a company productive and effective. Cole is a Chief Experience Architect and host of the Kindness Think Tank podcast. She embraces her inner Kindness Nerd and joins Sam to talk about how we can be more thoughtful in our interactions, three practical ways we can be kinder today, and how we can still foster connection while still working from home.
What You Will Discover This Week:
Brands and companies that modify their culture to be more kind achieve bigger results.
Kindness is still very much a work in progress in Corporate America. We have forgotten that outcomes are created by human beings.
Honoring yourself and what you need is a form of kindness.
Turn on that Zoom camera every now and then! Making eye contact and seeing each other in human form is very important, even if it’s virtual for now.
Col…
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Mar 3, 2021
Turning a Classic Recipe into a Kickass Brand with Laura Shafferman of Legally Addictive
Ever since Sam laid eyes on the Legally Addictive packaging, she knew it was crucial to meet Laura Shafferman, the founder and creator behind the delicious and oh so creative cookie. She shares the idea behind Legally Addictive cookies, providing tried and true ingredients in a clever cracker delivery style, and more about how this Brooklyn-based company launched in only three weeks. Laura talks about her journey from Real Estate to being an entrepreneur and gives advice to others looking to launch a brand in the space.
What You Will Discover This Week:
How Laura came up with the super clever title for Legally Addictive, and the story behind the salted and sweet cracker/cookie treat.
The steps Laura took to pivot away from Real Estate and into being an entrepreneur.
Laura started making this delicious product herself in her home kitchen, and now they have expanded to many retail stores and an impressive e-commerce shop.
Not all businesses can come up with a concept and launch in three…
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Feb 24, 2021
Why It's Critical to Invest in Your Mission & Branding with Sandra Velasquez of Nopalera
Sandra, the founder and CEO of Nopalera, had a mission to make a bath and beauty product that celebrated the Latin culture and displayed the colorful and rich nature of Mexico. She is a true success story, now in 50 stores and a family of Instagram followers and devoted beauty users. She joins Sam this week to talk about why the Nopal cactus is of great use for beauty, how she came up with the idea for a Nopal based bath and beauty brand, and the importance of using your branding and marketing to convey a story of what the brand is and who exactly it’s for.
What You Will Discover This Week:
Why Sandra decided to build Nopalera to pay homage to her heritage and celebrate the Latin culture.
Tips for people looking to start and build a brand in the bath and beauty space.
The Nopal Cactus is a cultural symbol great for multiple uses and is very sustainable and cleansing.
It wasn’t always Sandra’s plan to be an entrepreneur! She has a background in music and has toured the world playi…
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Feb 17, 2021
Creating Happier Relationships and Stronger Connections with Jordan Scott of Cobble
Jordan Scott, Founder of the Cobble and IDK Tonight apps, joins the show this week. Jordan is a visionary and entrepreneur, and she uses her experience to both encourage others and educate them on how much work it really takes to launch an app. Jordan shares how she saw the need for a service that helped couples plan experiences, lessen indecision, and provide an answer to that age-old question, “I don’t know, what do you want to do?”
Sam and Jordan also talk about how Cobble has successfully pivoted during the pandemic, how they are growing and widening their audience, and the integration between both the Cobble and IDK Tonight apps.
What You Will Discover This Week:
What Jordan’s experience was like leaving the corporate world to become an entrepreneur.
Her advice for people wanting to start and launch an app. Jordan is very open about what worked and didn’t work for her, so others could learn both from her successes and challenges.
More about her first company, IDK Tonight…
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Feb 10, 2021
WTF is Clubhouse? How to Use the New Social Networking App Taking the Industry by Storm with host Sam Ogborn
Everyone is talking about the Clubhouse app. Is it the next big social networking tool? Is it going to overtake Instagram or TikTok? Is it even worth joining ANOTHER platform when all of these social media apps feel overwhelming? Today, host Sam Ogborn gives you the inside scoop on the app - how it works, why you should join, what the future advertising model could potentially look like, and more. If you've wanted to download the app but have been putting it off, let this episode serve as the nudge you need to try it out for yourself.
Email Sam for an invite (limited quantity, first come first serve): hello@thenextbigthingpodcast.com
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Feb 3, 2021
Optimizing Your Productivity in 2021 with Project Management Leader Jennie Crichlow
Did you race into 2021, or did you take time to gut-check how you want to be efficient and productive in 2021? Fellow podcaster, former colleague, and project management industry leader Jennie Crichlow joins Sam to discuss tweaks founders and entrepreneurs can make to increase their efficiency and effectiveness in their day-to-day lives. In addition, Jennie also shares her tips on relationship-building and the importance of tapping into emotional intelligence in the workplace.
Find Jennie on Twitter: @JenCrichlow
Find Jennie on Clubhouse: @jencrichlow
Catch Jennie's Podcast: https://podcasts.apple.com/us/podcast/let-me-back-up/id1533595497
Email us: hello@thenextbigthingpodcast.com
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Jan 20, 2021
How to Take Your Ego Out of The Marketing and Serve Your Audience with Sasha Canady of Servant Marketing
Are you serving your customers in a way that leaves them feeling more connected to the brand and more inclined to stay loyal to you in the long run? Sasha Canady, owner and founder of Servant Marketing, joins Sam this week to discuss why it’s crucial now, more than ever to lead with the intention to serve rather than to sell. Sasha talks about what Servant Marketing is, how it helps brands navigate the new challenges of a consumer-centered market, and why she left corporate culture to forge her own path. Sasha and Sam also discuss slimy and click-bait oriented marketing tactics that don’t work, and provide resources for you to get started with the powerful tool of Servant Marketing today.
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Jan 13, 2021
How to Master Your Ads Strategy in 2021 with Paid Social Expert Dara Denney
Are you feeling confused about the state of paid social? Do you need help figuring out how to take the first step or even the next step in your ads strategy? Today, Sam chats with Dara Denney, a well-known and highly sought after paid social expert in the startup space. Dara has helped grow and even double brands' return on ad spend with her deep knowledge of this evolving landscape.
Learn from Dara how and when to start running ads, as well as strategies you can implement to help your brand gain traction across platforms like Facebook, Instagram, TikTok, and Snap.
Dara's YouTube channel: https://www.youtube.com/daradenney
Dara on Instagram: https://www.instagram.com/daradenney
Dara on Clubhouse: @daradenney
Podcast email: pod@onceandmore.co
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Jan 6, 2021
How Is Your Brand Capturing Fleeting Attention Spans in 2021? Easy Marketing Tactics for Fast Results with host Sam Ogborn
Are you willing to do what it takes to increase attention on your brand this year? Do you want to try to beat out the algorithms on platforms like Instagram and TikTok? Oddly enough, earning attention might be easier than you think. In this episode, Sam walks through the current state of attention in 2021 and how your brand's marketing can tap into easy tactics to drive growth.
Follow The Next Big Thing Podcast: https://www.instagram.com/thenextbigthingpod
Follow Sam: https://www.instagram.com/onceandmoreco
Feedback? Questions? Email us: pod@onceandmore.co
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Dec 16, 2020
Meet the New Dating App Helping Curious Singles (Actually) Form Meaningful Connections with Heather Hopkins of Graze
Have you scrolled through Hinge, Tinder, or Bumble only to still feel like something is missing? Have you felt swayed by Match ads only to figure out that it's the same old, same old? Heather Hopkins, founder of the Graze app, is ready to change all of that for singles everywhere. In today's episode, Sam chats with Heather about dating in the modern world and what it's like to actually form connections that have more meaningful interactions. Heather also tells listeners about how she got her first investor and her quirky, efficient way of gathering consumer research.
Download Graze on iPhone: https://apps.apple.com/us/app/graze-meet-find-chemistry/id1500516241
Download Graze on Google: https://play.google.com/store/apps/details?id=com.goatdateandhl=en_USandgl=US
Follow Heather on Instagram: https://www.instagram.com/heatherahopkins/
Follow Sam on Instagram: https://www.instagram.com/onceandmoreco/
Questions? Comments? Email us! pod@onceandmore.co
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Dec 2, 2020
Perfecting a Flattering Fit for an Overlooked Consumer with Alice Kim of PerfectDD
Why should you have to size up your clothing just to be able to accommodate your chest? Women no longer want to be at the mercy of their busts, and not only that - they want to feel sexy and confident in their wardrobe. This week, Sam chats with Alice Kim, founder of the recently launched PerfectDD. PerfectDD has created closet essentials that are classic and feminine while fully supporting larger busts. It's time to change up your quarantine wardrobe and start feeling good again!
PerfectDD's website is now live: https://perfectdd.com/
PerfectDD's Instagram: https://www.instagram.com/perfectdd/
Sam's Instagram: https://www.instagram.com/onceandmoreco
Questions? Feedback? Inquiries? Email us: pod@onceandmore.co
Episode mixed by Cooper Ogborn: https://www.linkedin.com/in/q00per/
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Nov 25, 2020
Can Parents Really Have it All? Exploring the Future of Parental Leave (and Return) with Lori Mihalich-Levin of Mindful Return
Did you know that only two-thirds of parents end up returning to work after having a child? Up until now, this taboo conversation hasn't been truly addressed and reframed. Enter Lori Mihalich-Levin from Mindful Return, a company aiming to abolish the stigma and evolve the conversation around returning back to work. Even if you're not a parent, you'll find value from Lori's abundance of research and thought-provoking vision for parents in the future.
Check out Mindful Return: https://www.mindfulreturn.com/
Follow Mindful Return on Instagram: https://www.instagram.com/mindfulreturn/
Sam's Instagram: https://www.instagram.com/onceandmoreco
Questions? Feedback? Inquiries? Email us: pod@onceandmore.co
Episode mixed by Cooper Ogborn: https://www.linkedin.com/in/q00per/
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Nov 13, 2020
The Easiest Way to Gift this Holiday Season with Julie Schechter of Small Packages
If you're someone who puts off gift giving to the last minute during the holidays - or if you have anxiety about crafting the "perfect" gift this year, worry no more! In today's episode, Sam chats with Julie Schechter of Small Packages. Small Packages enables you to send a quick and thoughtful curated gift package for any occasion. Not only can you shop small with Small Packages, but you can also gift something that someone will love!
Get 10% your Small Packages purchase with code TNBT: https://smallpackages.co/
Email Julie: julie@smallpackages.co
Small Packages on Instagram: https://www.instagram.com/smallpackages/
Sam on Instagram: https://www.instagram.com/onceandmoreco
Episode mixed by Cooper Ogborn: https://www.linkedin.com/in/q00per/
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Oct 30, 2020
What Are You Really Putting in Your Body? Talking Innovation Among Period Products with Denielle Finkelstein of TOP The Organic Project
Did you know that period products have a greater impact on the environment than straws? Not to mention many period products often contain synthetics, toxins, parabens, and dyes. So what have you been putting in your body? Today, Sam chats with Denielle Finkelstein, co-founder and president of TOP, The Organic Project on all things period products, common misconceptions, and how we can change the world through education.
TOP's website: https://toporganicproject.com/
TOP's Instagram: https://www.instagram.com/toporganicproject/
Sam's Instagram: https://www.instagram.com/onceandmoreco
Sign up for O+M Marketing EDU: https://go.onceandmore.co/0aab9
Episode mixed by Cooper Ogborn: https://www.linkedin.com/in/q00per/
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Oct 16, 2020
Revolutionizing Size Norms with Alex Waldman of Universal Standard, the World's Most Inclusive Fashion Brand
What does size equality really mean? Does it mean carrying just a few extra sizes beyond a 0 - 12? Or does it require reevaluating and truly understanding how to embrace size equality? In today's episode, Sam chats with Alex Waldman, Co-Founder and Creative Director of Universal Standard. Universal Standard has been heralded as "the world's most inclusive fashion brand" for their 00-40 size range. Alex discusses what size equality really means, and how embracing our size can be our superpower.
Check out Universal Standard's Vote with Us: https://www.universalstandard.com/collections/vote-with-us
Universal Standard's Instagram: https://www.instagram.com/universalstandard
Sam's Instagram: https://www.instagram.com/onceandmoreco
Sign up for O+M Marketing EDU: https://go.onceandmore.co/0aab9
Episode mixed by Cooper Ogborn: https://www.linkedin.com/in/q00per/ (https://www.linkedin.com/in/q00per/)
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Oct 9, 2020
How to Grow to 20K TikTok Followers in a Single Month with Jordan Anderson and host Sam Ogborn
TikTok isn't just for teenagers. In fact, since late 2019, TikTok has largely become a destination for brands to reach the next generation of consumers. In this episode, Jordan Anderson interviews host Sam Ogborn about growing on TikTok and what you need to know to get started today.
Jordan Anderson's podcast: https://podcasts.apple.com/us/podcast/the-jordan-p-anderson-podcast/id1224803364
Jordan Anderson's Instagram: https://www.instagram.com/jordanpanderson/
Sam's Instagram: https://www.instagram.com/onceandmoreco
Sign up for O+M Marketing EDU: https://go.onceandmore.co/0aab9
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Oct 2, 2020
How to Throw an Epic Dance Party While Making the World a Better Place with Alexa Gantous and Lauren Wood of LitterRally
What if you and your friends could host an insanely fun street dance party all while helping the world become a better place? Sign us up! Today, Sam chats with Alexa Gantous and Lauren Wood of LitterRally. LitterRally empowers communities around the world to discover new ways of living in awareness through mobile trash pick up dance parties. During the podcast listeners will also learn how LitterRally is bringing people together around the world - and how you can host your very own dance party.
Plan a LitterRally: https://www.litterrally.com/
Follow LitterRally on Instagram: https://www.instagram.com/litterrally_/
Sam's Instagram: https://www.instagram.com/onceandmoreco
Sign up for O+M Marketing EDU: https://go.onceandmore.co/0aab9
Episode mixed by Cooper Ogborn: https://www.linkedin.com/in/q00per/
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Sep 18, 2020
The Honest Truth about Size Inclusivity in the Fashion Industry with Taylor Long of Nomads Swimwear
Size inclusivity, and inclusivity in general, has become a common buzzword. Brands flaunt their "inclusive" focus, but do they actually practice what they preach? In today's episode, Sam chats with Taylor Long of Nomads Swimwear. Taylor started Nomads after feeling like there wasn't a truly inclusive swimwear brand for women. Today, Nomads has been featured in Marie Claire, Forbes, and more.
Nomads Swimwear: https://nomadsswimwear.com/
Nomads Swimwear Instagram: https://www.instagram.com/nomadsswimwear/
Taylor Long's Instagram: https://www.instagram.com/taylorpaigelong/
Sam on Instagram: https://www.instagram.com/onceandmoreco
Episode mixed by Cooper Ogborn: https://www.linkedin.com/in/q00per/
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Sep 11, 2020
The Genius Solution To Getting Lost Items Back with Kait Stephens of Found
Raise your hand if you've ever lost an item and felt panicked that it would go into a lost and found black hole (at best.) We've all been there, but the beauty of today's episode is that there's a solution to help you get your items back! Today, Sam chats with Kait Stephens of Found. Found has created a simple, yet brilliant solution to help give you peace of mind if you ever lose an item.
FOR LISTENERS: GET 50% OFF FOUND TAGS WITH CODE TNBT50
Just head to Found's website to use: https://foundtags.com/ (https://foundtags.com/)
Found on Instagram: https://www.instagram.com/foundtags/ (https://www.instagram.com/foundtags/)
Sam on Instagram: https://www.instagram.com/onceandmoreco (https://www.instagram.com/onceandmoreco)
Episode mixed by Cooper Ogborn: https://www.linkedin.com/in/q00per/ (https://www.linkedin.com/in/q00per/)
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Sep 4, 2020
The Future of Birth Control Optimization with Elizabeth Ruzzo of Adyn
Birth control should work for you, not against you. If you've ever been on the rollercoaster of trying to find the right birth control for your body, then this episode is for you. On today's episode, Sam chats with Elizabeth Ruzzo of Adyn. Adyn is an at-home test you can take to understand which birth control is best for your body. Join Sam as she learns about this game-changing technology for women's health, and how you can try it out for yourself.
Adyn on Instagram: http://instagram.com/adynhealth (http://instagram.com/adynhealth)
Adyn's website: https://www.adynhealth.com/ (https://www.adynhealth.com/)
Sam on Instagram: https://www.instagram.com/onceandmoreco
Episode mixed by Cooper Ogborn: https://www.linkedin.com/in/q00per/
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Aug 27, 2020
Nailing Influencer Marketing with Cait Weingartner of Collectively
"how can I do influencer marketing?" it's as if, seemingly overnight, influencer marketing has become a can't-miss tactic in every brand's marketing strategy. In today's episode, Sam chats with Cait Weingartner, head of strategy at influencer marketing firm Collectively. You won't want to miss this one - Cait shares her biggest tips and tricks for brands looking to get their feet wet in the space!
Cait's Instagram: https://www.instagram.com/helloimcait
Cait's dog's Instagram: https://www.instagram.com/helloimcallie
Collectively: https://www.collectivelyinc.com
Sam's Instagram: https://www.instagram.com/onceandmoreco
Episode mixed by Cooper Ogborn: https://www.linkedin.com/in/q00per/
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Aug 21, 2020
What I Wish I Knew Before Starting My Business with host Sam Ogborn
Everyone loves to talk about their success story - but what about the hiccups of building a business? In today's episode, host Sam Ogborn talks about the trials and tribulations she experienced when starting her business. Sam also provides her three biggest takeaways after launching and how you can save yourself time by not making the same mistakes!
Tools mentioned:
Calendly: https://calendly.com/ (https://calendly.com/)
Notion: https://www.notion.so/ (https://www.notion.so/)
GoodTask: https://goodtaskapp.com/ (https://goodtaskapp.com/)
Find Sam on Instagram: https://www.instagram.com/onceandmoreco
Episode mixed by Cooper Ogborn (https://www.linkedin.com/in/q00per/)
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Aug 13, 2020
Making Safety More Accessible with Nina Barnett of Grooop
Is it possible for safety to be fun yet accessible? The connotation of feeling safe might come off as slightly parental (cue high school flashbacks) but what if safety felt like a natural part of daily life? On today's episode, Sam chats with Nina Barnett of Grooop about how the app Grooop is redefining safety, how it looks, and how it feels.
Find Grooop on Instagram: https://www.instagram.com/getgrooop (https://www.instagram.com/getgrooop)
Find Nina on Instagram: https://www.instagram.com/ninabarnett (https://www.instagram.com/ninabarnett)
Find Sam on Instagram: https://www.instagram.com/onceandmoreco (https://www.instagram.com/onceandmoreco)
Episode mixed by Cooper Ogborn (https://www.linkedin.com/in/q00per/ (https://www.linkedin.com/in/q00per/))
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Aug 9, 2020
Smarter Instagram Marketing with Cailin Tokarczyk of Mindful Creative Co.
It's the question every new entrepreneur asks - how can a brand best scale and grow? If you're asking that same question, then meet marketer Cailin Tokarczyk. In this episode, Sam and Cailin discuss what it means to build an audience and brand on Instagram - the right way.
Find Cailin on Instagram: http://instagram.com/mindfulcreativeco_ (http://instagram.com/mindfulcreativeco_)
Find Sam on Instagram: http://instagram.com/onceandmoreco (http://instagram.com/onceandmoreco)
Episode mixed by Cooper Ogborn (https://www.linkedin.com/in/q00per/)
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Jul 23, 2020
Networking During a Pandemic with host Sam Ogborn
We're all stuck at home during the pandemic. Events feel like a thing of the past - but what if you could still network and meet people during COVID? In this episode, host Sam Ogborn talks through her story of getting where she is today and how she's been able to successfully network during the pandemic.
https://lunchclub.ai/?invite_code=samanthao (Lunchclub.ai )(note: invites are limited)
https://trends.co/?ref=sam (Trends community (to get into the FB group))
https://thehustle.co/ (The Hustle email newsletter)
Episode mixed by https://www.linkedin.com/in/q00per/ (Cooper Ogborn)
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Jul 16, 2020
Taking a Different Kind of Vacation with Samantha Pike of Host to Host
You may have vacation days, but are you using them? We can all relate to the desire of (safely) taking a vacation during the pandemic. Here's an interesting twist. Enter Host to Host, a new concept for Airbnb hosts to become members of a "swap" program to vacation in other hosts' spaces. In this episode, Sam and Samantha also discuss what a vacation really entails and how society can reshape what it means to take guilt-free time off. Host to Host website: https://www.hosttohost.co Host to Host Instagram: https://www.instagram.com/host_to_host The Next Big Thing: https://www.instagram.com/thenextbigthingpod Hosted by: https://www.onceandmore.co
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Jul 9, 2020
Getting the Real Tea with Smita Satiani and Esha Chhabra of Alaya Tea
Still buying boxes of cheap teabags at the grocery store? Maybe it's time to try something new. In this episode, Sam gets the real lowdown or "tea" (if you will) on why loose-leaf is truly the next big thing in tea. Co-founders Smita and Esha also discuss why Alaya Tea is a kinder tea business - to its customers as well as the environment. Both coffee and tea drinkers alike will find this episode comforting and enlightening! Thanks to Smita and Escha for offering TNBT listeners 15% of their new kombucha kits with code TNBT15. Just head to https://www.alayatea.co to redeem at checkout!Find Alaya Tea on Instagram: https://www.instagram.com/alayatea/Tag us with your learnings from this episode so we can re-share: https://www.instagram.com/thenextbigthingpodAnd don't forget to take a screenshot of your podcast rating/review and send to pod@onceandmore.co The first 25 listeners to send us a screenshot will receive a special treat!Hosted by: https://www.onceandmore.co
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Jul 2, 2020
A New Kind of Buzz with Nellie Coffy and Jocelyn Stradiotto of Sun Chaser
Here's a new product that might change your social life forever: enter Sun Chaser, an alcohol and caffeine-free beverage that STILL gives you a buzz. Sounds like magic, right? In this episode, Sam chats with co-founder all-stars Nellie and Jocelyn about the Sun Chaser brand and everything in between. If you want to know how to nail branding and market a brand that stands out from the rest, you won't want to miss this conversation.https://drinksunchaser.com/https://www.instagram.com/drinksunchaser/https://www.instagram.com/thenextbigthingpod/
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Jul 2, 2020
Becoming a Master Negotiator with Donna Hughes of Launch Negotiation
Do you consider yourself to be a negotiator? Whether you recognize it or not, you negotiate every day with your spouse, your boss, even your dog (at least Sam thinks so.) In this episode, Sam connects with Donna Hughes, founder of Launch Negotiation to learn more about what negotiation really means, and how anyone can use negotiation as their secret weapon in their every day lives. https://www.launchnegotiation.com/https://www.instagram.com/launchneg/https://www.instagram.com/thenextbigthingpod/
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Jul 2, 2020
Embracing Holistic Skincare with Liz Bishop of URJA
If you've been stocking up on beauty products during COVID, you're not alone. On this episode of The Next Big Thing, Sam chats about URJA with Liz Bishop, a beauty industry veteran motivated to help people create a balanced skincare routine. If you've ever dealt with skin issues as a result of diet or inflammation, you'll love learning more about Liz's background and her motivation to develop URJA.https://urjabeauty.com/https://www.instagram.com/urjabeauty/https://www.instagram.com/thenextbigthingpod/
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Jul 2, 2020
Experiencing the Taste of Italy with Skyler Mapes of EXAU Olive Oil
Grab a snack, kick back, and relax as Skyler Mapes of EXAU Olive Oil takes you to the Italian countryside - virtually, of course. In this tasty episode of The Next Big Thing, Skyler talks to Sam about her co-founder love story, how to appreciate truly delicious olive oil, and the impact COVID has had on EXAU's business. https://exauoliveoil.com/https://www.instagram.com/exauoliveoil/http://www.instagram.com/thenextbigthingpod
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Jun 29, 2020
Pilot
Welcome to The Next Big Thing podcast! Meet Sam Ogborn, host of the podcast, and learn the purpose of The Next Big Thing: to highlight female entrepreneurs/founders developing and marketing bold brands going big in 2020 - regardless of the current economic climate.Suggestion box: pod (at) onceandmore (dot) coMusic: "Mustang Eternal" by Isaac Joel
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