Teads Talks
Teads Talks
Nov 12, 2020
An Iconic luxury brand’s digital transformation
Play • 22 min

(GUEST: Maria Von Scheel-Plessen Global Head of Media & Advertising Montblanc)

As the Global Head of Media & Advertising at Montblanc, Maria oversees the global media and advertisement strategy for 22 markets across all online and offline channels, dedicated to digitally transforming the luxury maison while enabling a seamless user journey and full Marketing funnel.

As Team Lead Online Marketing at Amazon, Maria was responsible for the Marketing and Communications strategy for premium brands on Amazon across Germany, Italy and Spain. She led strategic market initiatives, global promotions e.g. Cyber Week or Prime Day to improve the business while managing external partners, the Amazon Media Group relations and internal stakeholders.

Maria is an alumni of startup incubator Rocket Internet where she worked as Head of Communications for Southeast Asia at Zalora (Asian Zalando), driving the business and all brand relations across 7 markets. Maria is very passionate about the digitalization across various industries - from start-ups to luxury maisons with a unique growth mindset. She has strong expertise in digital and offline Marketing, digital transformation as well as B2B and B2C Consumer Marketing and management.

Maria is a frequent international keynote speaker with regular appearances at events such as Mobile World Congress Barcelona, D3Con or Web Summit and will next be a keynote speaker at Digital Transformation Summit in Dubai and eTail Asia in Singapore.

Topics include female leadership, diversity and digital transformation with focus on the luxury industry.

In 2020, Maria has been named on the "Luxury Women to Watch in 2021" list and has been featured by Forbes honoring her change and transformational journey at Montblanc.

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