Toyota Untold
Toyota Untold
Feb 3, 2020
24: The Big Game: The Making of a Big Ad
Play • 45 min

Every year, football’s biggest game launches the year’s biggest television ads, and Toyota and Lexus are no exception. This year it was Toyota’s turn with “Heroes,” an epic super hero—Super Mom—spot featuring Stumptown and How I Met Your Mother star, Cobie Smulders. We’ll hear from our own big game ad experts, Mia Phillips and Dan Nied, as well as Saatchi & Saatchi Executive Creative Director, John Payne, to go behind the scenes to learn how it all comes together by kickoff.

For more on the spot and to see the dramedy unfold, click here.

This podcast is brought to you by Toyota Motor Sales, U.S.A., Inc. (“Toyota”) and may not be reproduced or redistributed, in whole or in part, without prior permission of Toyota. The opinions expressed in this podcast are those of the guest(s) and/or host(s) and do not necessarily reflect the views or opinions of Toyota. Please note that Toyota is not responsible for any errors or the accuracy or timeliness of the content provided. Used with permission. All rights reserved worldwide.

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