The US has always had a special relationship with brands. We ask if we should be looking to the US for leadership, or vice versa?
In this episode:
Leigh Baker, founder of New York creative brand consultancy we@leighbaker, talks to us about the different approaches US and UK brands have taken to the Coronavirus crisis and what we can learn from both.
How the US does brands differently
The US special relationship with brands
Brands stepping into the breach
The 3 different approaches of American brands
The US reaction to the crisis
Green shoots of a new US brand behaviour
What the US can learn from the UK