How to Create a Signature Coaching Programme
Play • 16 min

Having a unique coaching system will help you to differentiate yourself from the competition, refine and perfect your process, and create multiple streams of income. Jo encourages you to focus on what your clients want, not just what they need, and determine your pricing based on the transformation you provide.


Creating a Signature Coaching Offer [00:00:26]

Jo discusses the importance of having a signature coaching system and how it can differentiate you from other coaches, create more reliable outcomes, and allow you to filter out clients who aren't a good fit.

Selling What They Want, Not What They Need [00:05:31]

Jo explains the importance of positioning your coaching in a way that resonates with clients and addresses their immediate desires, using the analogy of the front door and back door.

Identifying Your Ideal Client's Front Door Issue [00:07:23]

Jo advises coaches to actively lead with their ideal client's front door issue, the big goal they are currently aware of and actively seeking, to attract clients and help them achieve their goals.

Creating a Compelling Headline [00:10:18]

Crafting a headline that resonates with clients by understanding their front door issue and expressing it in concrete terms.

Steps in a Coaching Program [00:11:18]

Outlining three to six steps in a coaching program to provide a tangible roadmap for clients.

Determining Pricing [00:12:13]

Thinking about pricing in terms of the transformation provided versus the cost of a session and confidently setting prices.

Useful Links

Joanna Lott's website

Connect with Jo on LinkedIn

Download the 12 ways to get clients now

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