Women in The Coaching Arena

Joanna Lott

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Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena. In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you. You have a gift that needs to be shared and Joanna is here to help you do it.

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2 days ago

The Missing Link To Inbound Enquiries

If you've been doing all the things and never had an inbound enquiry, this episode covers what may be missing in your content strategy. Jo emphasises the importance of gaining inbound leads and discusses the three pillars of effective content. She highlights the value of consistency, structured content planning, and showcasing proof through success stories and testimonials. The missing ingredient is also discussed, with an emphasis on understanding one's own buying habits and promoting products regularly with clear calls to action. By implementing these strategies, your coaching business can experience growth. The value of gaining inbound leads [00:00:00] Explains the importance of inbound leads and the higher conversion rate and faster growth they can bring to a coaching business. The three pillars of effective content [00:01:14] Discusses the importance of consistency, having a structured approach, and showcasing proof in creating effective content. The missing ingredient [00:05:45] Highlights the significance of clear product positioning in attracting inquiries and converting leads, and provides tips on how to choose one ideal client, one offer, and one platform for effective product positioning. Gaining Clarity on Product Positioning [00:11:52] Importance of gaining clarity on product positioning and the need for consistent frequency in promoting it. The Power of Call to Action [00:11:52] The significance of including a call to action in posts and different types of call to action that can be used. Consistent Valuable Content [00:11:52] The key to attracting inbound enquiries lies in consistently providing valuable content and clear product positioning. Useful Links Download the 12 ways to get clients now Learn about The Business of Coaching programme Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.