Keith Jeffery: Viral Success, Finding Great Collaborators, and the Importance of Being Self-Critical
Play • 41 min

Our guest this week is Keith Jeffery, lead singer and guitarist for the band Atlas Genius. I chat with Keith about the viral success of their hit song "Trojans" and the ensuing whirlwind of attention and excitement that followed. As the principle songwriter and producer of the band, Keith is able to provide valuable insight for any independent artist looking to break out onto the world's stage.

In this episode, we'll dig in on...

  • Going viral and making an organic hit
  • Being self critical
  • Importance of editing and revising your art
  • Escaping the noise of LA
  • Pressures of following up a hit
  • Recording a radio hit in a home studio
  • Finding great collaborators
  • Being courted by record labels
  • Importance of acoustics in studio design

Learn More About Keith and Atlas Genius...

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Guest: Keith Jeffery

Host: Travis Ference

Editor: Travis Ference

Theme Music: inter.ference

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