Brian Zarlenga: Marketing Your Music as a Product, Setting Milestones, and Staying True to the Brand
Play • 1 hr 3 min

This week’s guest is Brian Zarlenga, general manager of the revolutionary music software and technology company Output. Brian's career in the music business has taken him from the sales team at a major label to handling licensing at a publisher, and finally to marketing where he would develop his expertise. We chat about staying true to your brand, always pushing for innovation, the challenges of product launches, and how musicians can benefit from embracing marketing.

In this episode, we'll dig in on...

  • Not following the playbook
  • Identifying your goals and setting milestones
  • Seeing your music as a product
  • Overnight product launches
  • Marketing as storytelling
  • Taking a chance on a startup
  • Word of mouth as an extension of your brand

Learn More About Brian Zarlenga and Output...

Instagram: https://www.instagram.com/bzarlenga/

Output Instagram: https://www.instagram.com/output/

Website: https://output.com/

📢 Our Sponsors 📢

Listen to Secret Sonics!

Sign Up for Complete Producer Network!


📺 WATCH THE SHOW ON YOUTUBE 📺

https://www.youtube.com/@progressionspod

Connect with Me:

📬 Newsletter: https://www.travisference.com/subscribe

📸 Instagram: https://www.instagram.com/progressionspod

🎵TikTok: https://tiktok.com/@progressionspod

🐦 Twitter: https://twitter.com/progressionspod

🌐 Website: https://www.travisference.com/


🙏 Leave a Review or Rating 🙏

Apple: https://www.progressionspodcast.com/apple

Spotify: https://www.progressionspodcast.com/spotify

Malcolm Gladwell "The Tipping Point" - Buy Here

Credits:

Guest: Brian Zarlenga

Host: Travis Ference

Editor: Travis Ference

Theme Music: inter.ference

More episodes
Search
Clear search
Close search
Google apps
Main menu