S1 E6: The CEO's role in Crisis Communications with Christina Rytter
Play • 14 min

When a crisis hits, you need to have a team of key people in place so you can respond quickly and effectively before the situation escalates. Who is on that team and how they should operate will directly impact your brand’s reputation.

About the Guest

Christina Rytter is a dedicated international Communications Advisor with 20 years of hands-on experience with PR, Strategy, Management Communications, Crisis and Change Communications. Former TV-host, part of four international start-ups and Founder of Scandinavian Communications. Also, she is a MarCom Coach at the European Commission, coaching European high-potential start-ups. Past-President and Chair of the Advisory Board in PRGN.

About the Host

Abbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations.

PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre.

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