PRGN Presents: News & Views from the Public Relations Global Network - S1 E6: The CEO's role in Crisis Communications with Christina Rytter

Mar 9, 2023

S2 E5: PR 4.0 with Andy See

PR 4.0 has arrived. Are you ready for it? For this episode, we're joined by Andy See from Perspective Strategies in Malaysia. Andy explains his concept of PR 4.0, which is the idea that consumers and stakeholders now take an active role in the process of news and information sharing. Businesses and brands must adjust to this new way of thinking and use it to their advantage to create content that is engaging and encourages people to be active. Andy also discusses how professional communicators need to evolve to include consumer input and story co-creation. Consumers now have the power to communicate their own stories, as well as share brand stories with their peers. In light of this, professional content creators must embrace this idea of partnering with co-creators to bring forth truthful, ethical, and well-crafted communications projects. Finally, Andy emphasizes that trust is essential and that PR professionals must play a role in being the custodians of brand information and ensuring that trust is not affected. About the Guest After more than a decade of working with multinational and local consultancies including The Boston Consulting Group (BCG) and Edelman, Andy See decided it was time to set up his own practice. He founded Perspective Strategies in 2006 and the boutique agency quickly built a solid reputation for quality strategic counsel, eventually becoming one of the leading PR and Strategic Communications consultancies in Malaysia. Andy speaks regularly at industry events and contributes thought leadership articles on PR, Leadership and Communications. He is a past president of the Public Relations and Communications Association of Malaysia (PRCA Malaysia) and is currently the President-elect of the Public Relations Global Network. About the Host Abbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listen Need to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international...

16 min