S2 E4: Marketing Artificial Intelligence with Brad Kostka
Play • 20 min

Marketing Artificial Intelligence (AI) is the use of advanced technologies such as machine learning, natural language processing and computer vision to automate and improve marketing tasks and processes.

What are its benefits to marketers and public relations professionals? Should professional communicators be worried about their jobs? What are some steps communicators can take to get started with marketing artificial intelligence?

About the Guest

Brad Kostka is president of Roop & Co., a strategic communications agency serving B2B manufacturers and financial services firms. He is responsible for ensuring that Roop & Co. delivers results-oriented communications programs for its clients and a culture where its associates grow and thrive. Over the course of his nearly 30-year career, he has provided strategic communication counsel to organizations ranging from global, publicly traded corporations to local startups. His background includes communications strategy, branding, content marketing, media relations, digital marketing, investor relations and event planning. Brad earned a bachelor’s degree in journalism from Ohio University and an MBA from Baldwin Wallace University. He has earned numerous industry awards, including six Silver Anvils from the Public Relations Society of American, the industry’s highest honor.

About the Host

Abbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations.

PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre.

Follow the Podcast

If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listen

Need to hire a PR firm?

Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »

More episodes
Clear search
Close search
Google apps
Main menu