Apr 13, 2021
What's your social presence?
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In this PodOn episode, Julian and TJ talk about a very important topic that can help you maximize your show’s exposure: social media presence. It’s true, getting on social media is not that easy and it can be time-consuming BUT it is still the best way to find a bigger audience while building a community for your podcast. Is it necessary to have a handle specifically for my show? Should I go on Instagram or LinkedIn first? What type of content works better?
Listen to this episode to get some tips and tricks from Julian and TJ on how to get started using social media, the do’s and don'ts of each platform plus strategies to get your guests to share your content.
Jump straight into:
(00:54) - Should your podcast have a social media presence? - “If your goal is to get maximum exposure and really get audience growth, it is pretty critical to have a social media presence.”
(03:21) - Leverage the benefits of social media - “Don't just promote with the goal of getting people to listen, promote with the goal of starting a conversation around the topic of your podcast and getting feedback”.
(4:48) - The do’s and don'ts for each platform: LinkedIn, Instagram, and Facebook - “Make sure that where you're hosting your platform, they have social-friendly links.”
(11:37) - Other useful platforms: Reddit, Twitter and Pinterest - “I think there are great platforms for you to listen and hear what conversations are related to your topic and then do a podcast on those and then potentially bring that value back.”
(12:47) - What content should you create? - “Figure out which platforms you're good or great at, in the beginning, focus there, and then as you get better, go on to the next platform.”
(14:54) - Tips & tricks to work with your guests’ social media - “Make it as easy as possible for them, write the copy for them, give them something that they can literally just copy and paste.”
PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at firstname.lastname@example.org or contact us through our social media channels as @studiopodsf.