25: Who listens to podcasts? Survey results you can use to determine your podcasting strategy!
Play • 9 min

Podcasts are THE new media of the masses... and it's only growing!

That's my interpretation of the results Edison research released from their January/February 2015 survey.

Why would I say that?

  • Because the number of people listening to podcasts is growing every year.
  • Because those who do listen, usually listen to as many as 6 podcasts each week.


It's a survey filled with insights regarding the general target market of EVERY podcaster...

and it gives plenty of info on how you and I can increase the likelihood that our podcast is found and listened to by people who WANT the niche information we have to distribute.

In this episode, I outline the findings of the survey, and what I think it means for podcasters.


The Podcast Consumer 2015 from Edison Research


Subscribe to Podcastification Here!

More episodes
Search
Clear search
Close search
Google apps
Main menu