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Podcastification - podcasting tips, podcast tricks, how to podcast better
May 11, 2021
154: Sponsorships for Niche Podcasts, with Glenn Hebert
Play • 40 min
More episodes from Podcastification - podcasting tips, podcast tricks, how to podcast better
Nov 23, 2021
157: Podcast Show Notes Best Practices and Strategy
For https://podnews.net/update/consistent-episode-notes (the first time ever), podcast show notes display almost the SAME in all podcasting apps (thanks Apple). That brings up the question... what ARE show notes anyway? And how can I best use them? On this episode of Podcastification, I'm going to explain what show notes are, what they should contain, and how to create and use them in the MOST EFFECTIVE WAYS. Keep reading. What ARE show notes?There are differing opinions or definitions out there for the term "show notes." Some people feel like it's a blog post length summary of a podcast episode, or maybe even a transcript of the audio. Others feel the term should refer mainly to the brief description of an episode you might find in a podcast app. Which is it? From my perspective as the Founder of a company that creates show notes for podcasting clients, it's both. Let me explain... Kill two birds with one stoneTo make the most of every episode of your podcast, you really NEED BOTH the longer blog post content that goes on your website, AND the shorter, abbreviated content that pulls into the podcast apps from your media host. Instead of creating a separate document or post for those two things, I suggest you create one MASTER post that you can use in a variety of ways to fulfill both needs... and social media elements while you're at it. But before we get to that, there's one last thing I want to say... Your listeners won't know what you've created for them if you don't guide them to itYou may follow the steps I'm about to give you and create the best show notes on the planet or within your industry or niche. But if your audience doesn't know they are available, they won't use them. It's YOUR job to ensure they know about the resources you create. I suggest you figure out a way to remind yourself to TELL your audience about your show notes EVERY TIME you record a new episode. Develop a bullet-point list you use when you record that reminds you of all the important stuff you need to say Add references to your show notes to that list WHERE DO YOU INCLUDE IT? Make the mention of your show notes a standard part of your call to action at the end of each episode. When guests share a resource, comment that you'll include it in the show notes or description. Your listeners will become aware of your show notes and become accustomed to looking at them when they need a resource... in time. Just be consistent. MAKE FINDING THE NOTES EASY FOR YOUR LISTENERSThe last stats I saw (early 2021) said that 85% of podcast listeners are listening on a mobile device. So think about that from a show notes perspective... If you're saying, "Check out the website for the show notes to this episode," you're making it HARD for your listeners to find them. Even if you refer to a specific short-link, you're still forcing them to open a web browser and find the show notes. HERE'S A BETTER IDEA... Since you know that the majority of your listeners are listening to your show on a mobile device, then point them to the description on their mobile device. I often say something like this... "That resource can be found in the description for this episode, and you can find that in the listening app you're using to listen right now. Swipe right, left, up, down... something and the description section will be there." Your show notes master documentFirst off, create a Google Doc that you can use as a template for your show notes. That way you don't have to recreate the structure every time you produce a new episode. You'll simply copy the template document, rename it, and away you go. What should your template include? I'm going to give you my suggestions... and I'm going to do so in a specific order, for a specific reason. It will make your creation easier to repurpose and reuse. Basic intro paragraph(s) Picture this intro paragraph section this way... A new potential listener finds your show on Apple Podcasts or Spotify. Your...
Nov 9, 2021
156: How to monetize a hobby with Maria Failla
If you feel you don't know enough about the topics you want to podcast about, you are in good companyMaria Failla began her podcast, Bloom & Grow Radio because she DIDN'T know enough about how to care for her plants and saw it as a great opportunity to talk to experts who did. And by the way, isn't that a GREAT name for a podcast? It comes from a line in Maria's favorite song from the musical, "The Sound of Music" - https://www.youtube.com/watch?v=8bL2BCiFkTk (Edelweiss). I was eager to talk with Maria about her journey because as a client, I've seen her go from almost no audience to an amazing following and enthusiastic membership community that's quite astounding. The lessons she's learned are ones any podcaster can benefit from, especially if you're looking to serve your audience in bigger ways, build relationships with sponsors that benefit them long-term, and therefore, fuel your podcast, AND make your podcast a full-time living kind of thing eventually. All of that is true of Maria and it just might be possible for you too. Give her a chance to convince you of what's possible! What you'll learn from Maria's story[2:32] Maria's monetization story: Where she's at now [4:32] Niche podcast ad sales | speaking opportunities | membership community [7:18] The wandering path: Why Maria thought 10 episodes would be it for her show [11:10] The first steps of monetization Maria started taking [14:35] How to leverage the power of the fact that you are your target listener [19:36] How to move affiliate relationships to sponsor partnerships 🚨 Set up a MEMBERSHIP for your podcast In this episode, I mentioned that I have a very successful membership once your podcast is rolling. You'll hear Maria speak about how she's doing that if you listen (you ARE going to listen, right?). I use a platform called Supercast, which I describe at the midpoint of this conversation. https://PodcastFastTrack.com/supercast (HERE IS MY AFFILIATE LINK) to Supercast... and remember, if you use my link to sign up for Supercast, I'll send you my "Supercast Walkthrough" video to help you get it set up and get started. And to see how Supercast works, here is the link I share with my podcast listers that provides more information about my podcast partnership (what I call it instead of a "membership"): https://CareyGreen.com/partners (https://CareyGreen.com/partners) [27:17] The membership Maria has created sounds amazing... she shares how you can build one too! [33:06] Premium tiers are coming to Maria's membership... here's how she's setting it up [36:01] How Maria's self-doubt and ignorance led her to a vulnerable approach to her topics (that has been SUPER successful) [38:10] Getting past the fear of asking people for money to support what you're doing [42:01] Being friends with your sponsors removes the tension from the financial relationship and makes things more fun [44:51] Why "Bespoke" podcast ads are THE WAY TO GO with your sponsor relationships (it's a game-changer for you and your sponsor) If you're not an expert in your niche, that may be an IDEAL reason to start a podcastMaria says that she never expected her podcast to get past 10 episodes. There were a handful of reasons for that but the main one was that she thought she would probably run out of questions and guests by then. But as she got into things, it became clear to her that not only did she have more and more questions as she went along, but the audience was benefitting greatly from the content she was producing. That led her to one of the key insights that have served her well throughout her podcasting journey... Keep the audience in mind always. Serve them. Learn what they need and give it to them.When I heard Maria say that, it ran so many bells in my head (I hear bells often). She's onto something that most of my successful clients have discovered as well. As a podcaster, you truly SHOULD BE IN IT FOR YOUR AUDIENCE first, and yourself secondarily. Maria's...
Sep 3, 2021
155: Subscribe Is Gone (Apple only, so far)
Subscribe Is Gone (on Apple only, so far)Podcast tech is changing all the time, so we shouldn't be surprised when Apple makes a change (unannounced, as is often the case). What's the latest change? Apple's newest version of the iOS app (14.5 update) is now MISSING the "Subscribe" button. It also has no "Follow" button (which we've previously thought was coming). What users will see now when they click into a podcast they are considering is a button that says "Latest Episode." When they click that button......what happens? It plays the LAST 60 SECONDS of your most recent episode. Did you get that? Your MOST RECENT episode is going to be the Costco Sample for potential listeners. That's a big deal. It's easier for listeners to check out your show than ever before... but Apple is DICTATING how they do that... through the most recent episode. So you should consider if what you're doing during that first 60 seconds is... compelling intriguing entertaining interesting provocative alluring helpful If it's not, this is a good time to make a change. What kind of change might you make? START WITH A TEASER My episode this time started with what I'd call a "teaser." It's a creative way of introducing the topic. You can do this like I did, with unique or interesting music underneath. You could add a quote or clip from your guest that highlights the most interesting or compelling aspects of what they had to share. You could tell a story from your experience that illustrates the topic of your episode in an engaging way. There are so many ways to do it. What should NOT be in the first 60 seconds?ADS GO SOMEPLACE ELSEAdvertisements or sponsor spots should NOT be in the first 60 seconds of your episodes from now on. Think about it... If YOU were a new-podcast-searcher and found a show you thought might be interesting... and you clicked that "Latest Podcast" button... and you hear an... ADVERTISEMENT for the first 60 seconds... what would YOU think? What would you do? What would you wonder about that podcast and its creator? Long, boring, canned intros should be movedYou may feel you still need the canned intro you've been using. You know, the radio-announcer-gal who says the same blah-blah-blah at the beginning of every one of your episodes. That's OK... but don't put it within that first 60 seconds. You want to use that 60 seconds of audio real estate to its fullest potential. Give value. Hook your listeners. Build interest. Promise something. Make them WANT to keep listening. I don't think I've ever heard a canned intro that has made me WANT to keep listening. Have you? Stay tuned... this is likely not over!Apple is well-known for making unannounced changes like this, and then tweaking the change for weeks, months, sometimes years. So keep your eyes open. This feature is likely not going to stay exactly like it is. I'll do my best to keep you informed.