If you want to stand out from the crowd as a podcaster, you’re going to have to up your game. I don’t care how professional or expert you are in what you do as a business, if you want to grow your podcast audience you’ve got to give your potential listeners more reasons to listen to your show above all the others in your niche.
You’ve really got to start thinking differently about getting your podcast heard. It’s no longer a “record it and they will listen” world. There are over 2100 NEW podcasts being published every day. EVERY DAY. That’s a lot of noise you’ve got to cut through.
The good news is that many of those shows are absolute JUNK. But there are probably just as many that aren’t. And when it comes to the ones that are in your same niche, you’ve got to stand out from the crowd, to be head and shoulders above them in terms of quality, content, and production values.
That’s what this episode of Podcastification is all about. I’m going to share things you can do to improve your podcast in ways that make it better than the other shows in your niche. If you don’t do something, believe me, YOUR COMPETITION WILL! So don’t get left behind.
Don’t blend into the the crowd. Don’t let your show sink into the iTunes directory of obscurity (there really IS a category like that. You didn’t know? ;). You’ve got to up your game.