Before we really get started with 2021's focus on podcast marketing, I want to talk to you about why, generally, marketing doesn't work for people, companies, brands, content creators and of course, podcasters like you. There are usually specific and identifiable reasons that marketing fails, no matter the industry or product being marketed, and your podcast is no different.
Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.
I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.
Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts.
Your next steps
I teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next: