Podcast Editors Mastermind
Bryan Entzminger, Carrie Caulfield Arick, Daniel Abendroth
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Are you a podcast editor?
The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We're creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.
Our goal is to help you build your business by providing tools, resources, and support, so you can focus on what matters most - your craft. This isn't just another group where everyone talks about how great they are at podcast editing; we show our work!
Click that subscribe button and take the Podcast Editors Mastermind with you today!
Available episodes
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2 days ago
Bonnie Frank Helps Us Make Sales Calls FABULOUS!!! - PEM0057
It's time to ask an expert about landing prospective clients. Are there strategies we should be using? Red flags to look out for? How should the money conversation really go?
Bonnie Frank, business consultant, visibility expert, and host of Business Fabulous - joins us for part 2 of the Sales Calls mastermind.
https://galas.fm/episode/b2f576a1-3ab1-5eec-8da4-1540ceb770f7 ([ 🗨️ Join the Conversation ])
This episode is sponsored by Podcast Editor AcademyAre you looking to start or improve your podcast editing business? To turn your DAW into dollars (or your favorite currency)? If so, check out Podcast Editor Academy and use the code "YETIS" to get your first 30 days free!
https://podcasteditorsmastermind.com/pea (https://podcasteditorsmastermind.com/pea)
Links And Resourceshttps://www.bonnielfrank.com/ (Welcome To Bonnie L Frank Coaching & Consulting Home Page) - Your business is waiting to be FABULOUS! All it takes is some guidance and what the Business Fabulous brand has to offer and you're on your way to the business and lifestyle you deserve!
https://www.bonnielfrank.com/podcast (Business Fabulous Podcast) - Check out Bonnie's podcast!
https://calendly.com/20minutechat (Calendly - Bonnie Frank) - Talk to Bonnie!
ABOUT Bonnie FrankBonnie is a former teacher and college professor who turned full-time entrepreneur at 49 with no business training, support, money to invest in her business or social media followers. She has coached thousands of entrepreneurs worldwide to grow their online businesses through proven visibility, social media, and marketing strategies and with her podcast, Business Fabulous.
Join Us Live!We stream live to our https://facebook.com/podcasteditorsmastermind/live_videos (Facebook page) and to https://www.youtube.com/channel/UCKhH_P48o2Z0Ot1HaMGILOw (YouTube) every other week.
Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can https://www.facebook.com/AleCarbono (find him on Facebook) if you're interested in talking with him about editing your show.
Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/beaguest (Fill out this form to let us know you're interested), and we'll contact you to see if it's a good fit.
Your Yetis AreDaniel Abendroth | https://rothmedia.audio/ (Roth Media)
Carrie Caulfield Arick | https://yayapodcasting.com/ (YaYa Podcasting)
Bryan Entzminger | https://toptieraudio.com/ (Top Tier Audio)
About the Podcast Editors MastermindThe Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.
Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!
Follow or subscribe and take the Podcast Editors Mastermind with you today!
https://followthepodcast.com/pem (Follow the Podcast Editors Mastermind)
https://lovethepodcast.com/pem (Share your love for the Podcast Editors Mastermind)
Mentioned in this episode:
Join the Podcast Editor Academy
Are you looking to start or improve your podcast editing business? To turn your DAW into dollars (or your favorite currency)? If so, check out Podcast Editor Academy and use the code "YETIS" to get your first 30 days free!
https://podcasteditorsmastermind.com/pea (Podcast Editor Academy)
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Jul 21, 2022
How To Overcome the Fear of Making Sales Calls - PEM0056
Are you struggling with making sales calls?
Sometimes we all do. Whether it's fear, not knowing what to do, or feeling like nothing seems to go right, we've faced those same things.
Join us to discover what we do to overcome those fears. We will share how we prepare, our mindset, how we view objections, and what to do if the conversation goes off track.
We can't promise 100% success (and you don't really want that anyway...), but we do want to see us all able to move forward with more confidence as we build our businesses.
Make sure you don't miss it. Listen today!
https://galas.fm/episode/9a6be391-0d77-59f5-8f71-01db4d2b54a0 ([ 🗨️ Join the Conversation ])
This episode is sponsored by Podcast Editor AcademyAre you looking to start or improve your podcast editing business? To turn your DAW into dollars (or your favorite currency)? If so, check out Podcast Editor Academy and use the code "YETIS" to get your first 30 days free!
https://podcasteditorsmastermind.com/pea (https://podcasteditorsmastermind.com/pea)
Listen to DiscoverHow discussing pricing early could be a good thing
The value (and potential pitfalls) of having a framework or script
One way to overcome the combined fear of talking about money and also just having the call
One idea for how to establish value and credibility very quickly
Links And Resourceshttps://editorcorps.com/ (Editor Corps – Let Your Podcast Take Flight) - We mentioned that Mike Wilkerson has an interesting approach to pricing and skills demonstration. Here's the website for Editor Corps.
https://www.booklikeaboss.com/?idev_id=583 (Book Like A Boss: Booking Page Builder | More Bookings More Money) - The booking service Bryan uses, that integrates with Zoom for meeting links. (Affiliate link. Qualifying purchases benefit Bryan.)
https://meetfox.com/en/ (MeetFox | Free Scheduling and Meeting Software) - This is the all-in-one scheduling and video conference tool that Daniel referenced.
https://www.youtube.com/watch?v=xR9kwRmSntg (Livestream Recording of How To Overcome the Fear of Making Sales Calls) - Prefer to watch? Check out the live YouTube recording (and discover how much Alejandro has to edit out).
Join Us Live!We stream live to our https://facebook.com/podcasteditorsmastermind/live_videos (Facebook page) and to https://www.youtube.com/channel/UCKhH_P48o2Z0Ot1HaMGILOw (YouTube) every other week.
Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can https://www.facebook.com/AleCarbono (find him on Facebook) if you're interested in talking with him about editing your show.
Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/beaguest (Fill out this form to let us know you're interested), and we'll contact you to see if it's a good fit.
Your Yetis AreDaniel Abendroth | https://rothmedia.audio/ (Roth Media)
Carrie Caulfield Arick | https://yayapodcasting.com/ (YaYa Podcasting)
Bryan Entzminger | https://toptieraudio.com/ (Top Tier Audio)
About the Podcast Editors MastermindThe Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.
Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!
Follow or subscribe and take the Podcast Editors Mastermind with you today!
https://followthepodcast.com/pem (Follow the Podcast Editors Mastermind)
https://lovethepodcast.com/pem (Share your love for the Podcast Editors Mastermind)
Mentioned in this episode:
Join the Podcast Editor Academy
Are you looking to start or improve your podcast editing business? To turn...
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Jul 7, 2022
Should I Charge Extra For Podcast Editing Clients Who Provide Files Late? – PEM0055
Editing podcasts can be a lot of work, and when clients provide files late or make last-minute changes, it can be frustrating.
As you already know, getting late files can be a HUGE disruption to your business and your life. But what should you do about it? Should you charge a punitive fee? Should you push back due dates? Should you just fire the client?
Yeah, there are options, but navigating them isn't necessarily easy and, ultimately, it's up to you to decide what's best for your business.
If you find that late files are becoming a regular problem, it may be worth instituting a policy that charges extra for them. This will help to offset the extra work that you have to put in, and it will also send a message to your clients that such behavior is not acceptable.
So what do you think? Should editors charge extra for late podcast files? Listen and share your thoughts.
https://galas.fm/episode/fcd70ff8-4082-494c-af53-5835cccc030b ([ 🗨️ Join the Conversation ])
This episode is sponsored by Podcast Editor AcademyAre you looking to start or improve your podcast editing business? To turn your DAW into dollars (or your favorite currency)? If so, check out Podcast Editor Academy and use the code "YETIS" to get your first 30 days free!
https://podcasteditorsmastermind.com/pea (https://podcasteditorsmastermind.com/pea)
Links And Resourceshttps://podcasteditorsconference.com (Podcast Editors Conference) - A one-day immersive and collaborative in-person event designed to build and grow your service based business.
https://podcasteditoracademy.com/ (Podcast Editors Academy) - The place where you belong includes a community with knowledge and support for Podcast Editors who take their service offerings seriously.
https://foreignpolicy.com/2015/08/03/india-inc-s-day-care-experiment/ (India Inc.’s Day Care Experiment – Foreign Policy) - The study that Steve referenced. Adding a late fee didn't curb the unwanted behavior, it converted it from a relational faux pas to a transactional cost; the result was MORE tardiness.
https://facebook.com/groups/podcastediors (Podcast Editors Club (on Facebook)) - If you're a podcast editor, THIS is the group you need to be part of in order to connect, collaborate, and learn alongside other professional editors.
About Steve StewartSteve Stewart is a podcast editor, and cofounder of both the Podcast Editors Club and the Podcast Editor Academy.
Join Us Live!We stream live to our https://facebook.com/podcasteditorsmastermind/live_videos (Facebook page) and to https://www.youtube.com/channel/UCKhH_P48o2Z0Ot1HaMGILOw (YouTube) every other week.
EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can https://www.facebook.com/AleCarbono (find him on Facebook) if you're interested in talking with him about editing your show.
Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/beaguest (Fill out this form to let us know you're interested), and we'll contact you to see if it's a good fit.
Your Yetis AreDaniel Abendroth | https://rothmedia.audio/ (Roth Media)
Carrie Caulfield Arick | https://yayapodcasting.com/ (YaYa Podcasting)
Bryan Entzminger | https://toptieraudio.com/ (Top Tier Audio)
About the Podcast Editors MastermindThe Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.
Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!
Follow or subscribe and take the Podcast Editors Mastermind with you today!
https://followthepodcast.com/pem (Follow the Podcast Editors Mastermind)...
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Jun 27, 2022
How to Promote Your Podcast Editing Business Without Spamming Everyone – PEM0054
Starting a podcast editing business is hard. It's a service-based business, with a ton of technical skills to pick up. But don't forget that as a business owner, you also win the job of business owner (which also means business promoter).
That's part of what makes it so hard to get started.
You have to balance all the things. You have to spin all the plates. And at the end of a 14-hour day, when you realize that you don't have any new business in the pipeline, it's YOUR job to go out and get some new business.
That's when it's so tempting to just hop on Facebook or Reddit and start spamming all the groups with, "Want editing? I can help."
And then the group admin's ban hammer strikes hard, you get booted from all the groups, and even your closest childhood friends won't talk to you anymore, either.
Okay. Maybe not that extreme.
But there has to be a better way. And that's what we're going to talk about - some ideas for how you can get the word out about what you're doing without opening up that can of potted meat byproduct.
We may not have your specific answer, but we'll share our thoughts, brainstorm together, and maybe we'll all come out a little stronger.
Resourceshttps://podcasteditorsconference.com/ (Podcast Editors Conference)
EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can https://www.facebook.com/AleCarbono (find him on Facebook) if you're interested in talking with him about editing your show.
Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/beaguest (Fill out this form to let us know you're interested), and we'll contact you to see if it's a good fit.
Your Yetis AreDaniel Abendroth | https://rothmedia.audio/ (Roth Media)
Carrie Caulfield Arick | https://yayapodcasting.com/ (YaYa Podcasting)
Bryan Entzminger | https://toptieraudio.com/ (Top Tier Audio)
About the Podcast Editors MastermindThe Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.
Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!
Follow or subscribe and take the Podcast Editors Mastermind with you today!
https://followthepodcast.com/pem (Follow the Podcast Editors Mastermind)
https://lovethepodcast.com/pem (Share your love for the Podcast Editors Mastermind)
Mentioned in this episode:
Join the Podcast Editor Academy
Are you looking to start or improve your podcast editing business? To turn your DAW into dollars (or your favorite currency)? If so, check out Podcast Editor Academy and use the code "YETIS" to get your first 30 days free!
https://podcasteditorsmastermind.com/pea (Podcast Editor Academy)
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Jun 9, 2022
How to Rebrand As a Podcast Editor – PEM0053
Do you feel like you're stuck in a rut as a podcast editor? Does it seem like you're never able to land a new client? Or worse, that you're attracting the wrong clients?
Maybe you feel like you're spinning your wheels, or you know you're getting some traction on social media or traffic to your website, but it never seems to convert. It doesn't turn into anything.
If that's the case, it's possible that you need to look at your branding - to make sure that it's speaking directly to that ideal client you want to meet. Sure, it can be scary (and humbling) to think about blowing up the brand you spent months or years building.
But if that's what's keeping you from getting some traction, it might be time to take a look at that.
Listen to discover what's leading a couple of our beloved Yetis to step into the process of rebranding, hear what they're thinking about (and afraid of), and discover some keys that might help you avoid the same mistakes we've made.
What we discussedWhat is branding, really?
What are some indications that it might be time to rebrand?
What should we watch out for?
How important is a mission statement in branding?
How can you know if your branding is on point?
We stream live to https://www.facebook.com/podcasteditorsmastermind (Facebook Page) every other week.
This episode was edited by Alejandro Ramirez. He’s open to work editing in English and Spanish.
Interested in being a guest on the show?If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/be-a-guest/ (Fill out this form )to let us know you're interested and we'll contact you to see if it's a good fit.
Resources:https://yayapodcasting.com/ (Carrie's (current) Website)
https://rothmedia.audio/ (Michelle & Daniel's Website)
https://podcasteditorsmastermind.com/episodes/pem0048-tara-kelly-podcast-editor-websites/ (The episode where Bryan learned that he needs to do some additional work to tighten up and clarify his branding (which he's not yet completed))
https://tansyaster.com/our-team/ (Tara - Brand strategist and so much more)
https://www.canva.com/templates/ (Canva Templates (you can use them for inspiration))
https://www.hatchwise.com/ (Hatchwise - Creative Agency)
https://magnificentnoise.com/who-we-are (Magnificent Noise - co-founded by Eric Nuzum, the creator of the 10 word show description)
https://www.oberlo.com/blog/color-psychology-color-meanings (Color Psychology)
Appearing in this episode:Michelle Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://instagram.com/sparkleadventures (@sparkleadventures)
Carrie Caulfield-Arick: https://yayapodcasting.com (https://yayapodcasting.com) | https://twitter.com/thekeldakitty (@thekeldakitty)
Bryan Entzminger: https://toptieraudio.com (https://toptieraudio.com) | https://twitter.com/@toptieraudio (@toptieraudio)
Mentioned in this episode:
Join the Podcast Editor Academy
Are you looking to start or improve your podcast editing business? To turn your DAW into dollars (or your favorite currency)? If so, check out Podcast Editor Academy and use the code "YETIS" to get your first 30 days free!
https://podcasteditorsmastermind.com/pea (Podcast Editor Academy)
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May 26, 2022
How to Use Survivor Bias to Your Advantage – PEM0052
How do you make decisions about what's possible or the right thing to do? Do you look for examples of success to the exclusion of contrary information?
That's Survivor Bias. And it's all over in the podcasting space.
I mean, if we didn't think we could be Joe Rogan, would we even try?
Hopefully.
But the downside of Survivor Bias is that it's possible we might toil for years on the faulty assumption that something's possible. Or that the way it's always been done is the right way to do it.
But that if that's not the case?
What if we guide our clients based on faulty information?
Listen as we explore the concept of Survivor Bias and how it can affect us, our businesses, and our clients. We don't claim to know the answers, but we want to ask the questions because we want to see you, ourselves, and our collective clients succeed.
We stream live to our https://www.facebook.com/podcasteditorsmastermind (Facebook Page) every other week.
Our Editor
This episode edited by Alejandro Ramirez. He’s open to work editing in English and Spanish.
Interested in being a guest on the show?
If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/be-a-guest/ (Fill out this form )to let us know you're interested and we'll contact you to see if it's a good fit.
Resources:
https://6figurecreative.com/the-word-of-mouth-death-trap-and-how-to-avoid-it/ (The 6 Figure Creative episode that started it all)
https://www.investopedia.com/terms/s/survivorshipbias.asp (Info about survivorship bias)
https://www.kbmanage.com/concept/survivorship-bias (More info about survivorship bias)
https://www.instagram.com/p/CdwWFbgKi5m/ (Bryan's Drawing)
https://www.facebook.com/iamdesmondadams/posts/3245044625742414 (Paul Desmond Adams's Article)
Appearing in this episode:
Daniel Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio)
Carrie Caulfield-Arick: https://yayapodcasting.com (https://yayapodcasting.com) | https://twitter.com/thekeldakitty (@thekeldakitty)
Bryan Entzminger: https://toptieraudio.com (https://toptieraudio.com) | https://twitter.com/@toptieraudio (@toptieraudio)
Mentioned in this episode:
Join the Podcast Editor Academy
Are you looking to start or improve your podcast editing business? To turn your DAW into dollars (or your favorite currency)? If so, check out Podcast Editor Academy and use the code "YETIS" to get your first 30 days free!
https://podcasteditorsmastermind.com/pea (Podcast Editor Academy)
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May 14, 2022
What to Keep Confidential When Talking with Peers in Podcast Production
The great thing about the podcast production industry is that for the most part, we're all friends (or at least friendly). But that doesn't mean that we should share EVERYTHING with our peers.
After all, sometimes we are also competing with each other for the same jobs.
What things can we talk about? What things should we talk about? What things might get us into legal or ethical hot water?
Listen to hear our thoughts and feel free to share your own in the comments.
We stream live to https://www.facebook.com/podcasteditorsmastermind (Facebook Page) every other week. This episode edited by Alejandro Ramirez. He’s open to work editing in English and Spanish.
Interested in being a guest on the show?If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/be-a-guest/ (Fill out this form )to let us know you're interested and we'll contact you to see if it's a good fit.
Resources:https://boomcaster.com (Boomcaster)
Appearing in this episode:Daniel Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio)
Carrie Caulfield-Arick: https://yayapodcasting.com (https://yayapodcasting.com) | https://twitter.com/thekeldakitty (@thekeldakitty)
Bryan Entzminger: https://toptieraudio.com (https://toptieraudio.com) | https://twitter.com/@toptieraudio (@toptieraudio)
Mentioned in this episode:
Join the Podcast Editor Academy
Are you looking to start or improve your podcast editing business? To turn your DAW into dollars (or your favorite currency)? If so, check out Podcast Editor Academy and use the code "YETIS" to get your first 30 days free!
https://podcasteditorsmastermind.com/pea (Podcast Editor Academy)
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Apr 29, 2022
What to do when you mess up as a podcast editor – PEM0050
Being a podcast editor can seem like it's all fun and games until you mess up on someone else's show. Then it can be scary.
But let's face it: no matter how much time and care we take, and how much we invest in quality control, it's inevitable that there will be mistakes. Maybe even major mistakes.
Join us as we talk about some of our mistakes and the strategies we've developed to make things right (or as right as possible) so that we can create the best possible outcome for everyone.
If you spend a little time creating strategies for how to handle mistakes, it can save you a LOT of headaches later.
We stream live to https://www.facebook.com/podcasteditorsmastermind (Facebook Page) every other week.
EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can https://www.facebook.com/AleCarbono (find him on Facebook) if you're interested in talking with him about editing your show.
Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/beaguest (Fill out this form to let us know you're interested), and we'll contact you to see if it's a good fit.
Your Yetis AreDaniel Abendroth | https://rothmedia.audio/ (Roth Media)
Carrie Caulfield Arick | https://yayapodcasting.com/ (YaYa Podcasting)
Bryan Entzminger | https://toptieraudio.com/ (Top Tier Audio)
About the Podcast Editors MastermindThe Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.
Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!
Follow or subscribe and take the Podcast Editors Mastermind with you today!
https://followthepodcast.com/pem (Follow the Podcast Editors Mastermind)
https://lovethepodcast.com/pem (Share your love for the Podcast Editors Mastermind)
Mentioned in this episode:
Join the Podcast Editor Academy
Are you looking to start or improve your podcast editing business? To turn your DAW into dollars (or your favorite currency)? If so, check out Podcast Editor Academy and use the code "YETIS" to get your first 30 days free!
https://podcasteditorsmastermind.com/pea (Podcast Editor Academy)
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Apr 9, 2022
Crafting Packages and Prices for Podcasters: A Mastermind Session –PEM0049
You’d be wrong to think that prices are based on a simple equation. You’d also be wrong if you think podcasters want the packages you’re selling right now. The joy of a new, dynamic industry like ours is also it’s curse: We are constantly having to adapt creative minds and their new ideas. So what strategies do you use to determine what to provide clients and what that service is worth? Mailbag: Do you have a system for creating packages and prices? We’d love to hear from you. (because Carrie really wants to do a mailbag/AMA episode)
We learned a few things throughout this episode, but one of them was how much strategies vary from editor to editor. That editors are constantly re-evaluating and refining offerings and rates. And that packages rarely seem to suit podcasters (which is something to explore on its own in a future episode). When you quoted your first client, did you pull a number out of the air?
If you did it’s normal. We aren’t MBAs. We’re editors– part artists, part techies– who had this wild idea to invent a job that is challenging, flexible and rewarding. That’s why we started this show: to work through these sorts of things with our community… to mastermind with you. We asked our live audience what models they used and shared our own. Here were the answers...
Hourly
Per Episode
Day Rates
Project-based
Value-based
We also covered the pros and cons of various billing cycles. Surprisingly, some of are moving away from monthly billing. Scope Creep and a la carte packages
It was pretty well agreed that no one package is right for the majority of podcasters. There’s always something that’s not quite right. Or a podcaster wants more than agreed to without, ahem, wanting to pay for it. A la carte and a clear contract may be your best bet for staving off scope creep.If you're like us, you have things to say about what we talked about in this episode. If you're a member of our community, https://www.facebook.com/groups/podcasteditorsmastermind (you most certainly can do that). You might even see a live editing session or product demo! Links:
https://www.quoters.io/ (Quoters.io)
https://podcasteditorsmastermind.com/episodes/pem028-carol-lynn-rivera-profit-first/ (Episode 28 on Profit First)
https://amzn.to/3NYIsBr (Profit First on Amazon )
https://airmedia.org/tools/all-our-rate-guides (AirMedia Rates Guide) (has a neat day rate calculator)
We stream live to https://www.facebook.com/podcasteditorsmastermind (Facebook Page) every Thursday at 9:05 pm EST/6:05 PST. NEXT LIVESTREAM: April 17thShout out to Steph Fuccio of https://globalpodcasteditors.substack.com/ (Podcast Editng Plus) and https://www.stephfuccio.com/globalpodcasteditors (Global Podcast Editors) (a twice-monthly candid conversation with podcast editors). Go subscribe to her newsletter, it’s worth reading. And thanks, Steph, for this review:I adore this podcast. The transparent way that they talk about podcast editing as a freelance and business experience is insanely helpful. A must listen for anyone curious how price services, create packages, upskill your tech and so much more. Good humans, these folks are! --via https://www.podchaser.com/podcasts/podcast-editors-mastermind-1062361/reviews/87417 (Podchaser)
#blushing
Your Masterminders:Daniel Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio)Carrie Caulfield-Arick: https://yayapodcasting.com (https://yayapodcasting.com) | https://www.instagram.com/carriearick/ (@carriearick)Bryan Entzminger: https://toptieraudio.com (https://toptieraudio.com) | https://twitter.com/@toptieraudio (@toptieraudio)Our editor is Alejandro Ramirez. He’s open to work editing in English and Spanish.
Mentioned in this episode:
Join the Podcast...
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Mar 18, 2022
Podcast Editor Websites – PEM0048
Podcast editors: Do you have a website? Do you know whether your website is working for or against your business?
Most of us are incredibly good at podcast production and might even have some basic web design skills. But that doesn't mean that we're all experts on branding, user experience, accessibility, and more.
We know that a great website can be an incredible asset for our businesses. But how can we make the most of our websites? How can we know for sure what we should include and what we should leave out?
How can we know when we should just do it ourselves and when it's time to bring in a pro to help us?
We don't know either...
But Tara Kelly of Tansy Aster Creative does. She's a brand strategist, web developer, video and music producer, copywriter, and so much more. And she's going to be joining us to share what we need to know.
We don't plan for this to be just another one of those "why you need a website" episodes. We're planning to talk about what's important to make sure you include, what you might want to leave out, common mistakes, some show-and-tell examples, and more. And, of course, if you're joining us live in the chat, you'll have your chance to share your questions so that we can do our best to make sure we're getting you exactly what you need right now.
Make sure you don't miss this :)
Links And Resources
https://fb.watch/bPCICWs95G/ (See the website teardowns (starts at about 33 minutes in))
https://tansyaster.com (Tansy Aster)
https://tansyasteraudio.com (Tansy Aster Audio)
https://app.termageddon.com/?fp_ref=tansyaster (Termageddon) (get a 10% discount, qualifying purchases benefit Tara)
https://www.w3.org/WAI/standards-guidelines/wcag/ (WCAG Guidelines)
https://webaim.org/ (Web Accessibility)
https://Elegantthemes.com (Elegant Themes (makers of Divi))
https://developers.google.com/web/tools/lighthouse/ (Google Lighthouse)
About Tara Kelly (in her own words)
Storytelling is my life, and I’m always working to get to the next level. I have a BA in Film & Digital Media from the University of California Santa Cruz, a Brand Management Certificate from Cornell University, and over a decade of professional experience working as a brand strategist + designer, web developer, video and music producer, and copywriter. Telling a damn good story is what gets me up in the morning. In my career, I've worked with nonprofits, thought leaders, multi-published authors, healthcare organizations, and organizations focused on social responsibility and sustainability. I strive to make the world a more inclusive and accessible place for all. I’m also a multi-published, award-winning author with Macmillan who is obsessed with avocados, hiking, and chasing storms. #proudlyneurodivergent
Editor
This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can https://www.facebook.com/AleCarbono (find him on Facebook) if you're interested in talking with him about editing your show.
Be a Guest
If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/beaguest (Fill out this form to let us know you're interested), and we'll contact you to see if it's a good fit.
Your Yetis Are
Daniel Abendroth | https://rothmedia.audio/ (Roth Media)
Jennifer Longworth | https://bourbonbarrelpodcasting.com/ (Bourbon Barrel Podcasting)
Carrie Caulfield Arick | https://yayapodcasting.com/ (YaYa Podcasting)
Bryan Entzminger | https://toptieraudio.com/ (Top Tier Audio)
About the Podcast Editors Mastermind
The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.
Our goal is to help you build your business by providing tools, resources, and support so you can focus on what...
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Mar 4, 2022
Raising Your Podcast Editing Rates – PEM0047
Raising your podcast editing rates...
It's scary.
It's necessary.
It can lead to GREAT conversations.
But if you're like me (Bryan), you might find those conversations hard to think about and even harder to start. Join us for this live recording of the Podcast Editors Mastermind as we share our experiences and perspectives and hope to hear yours, too.
We want to see ALL of us get paid what we're worth so that we can provide great service to our clients and customers and also live well, knowing that what we do matters and that we're compensated well for it.
Listen to DiscoverWhy raising rates can be scary
How many clients your Yetis have lost due to raising rates
One tool that can help make it easier to start the, "My rates have gone up" conversation
Links And Resourceshttps://podcasteditoracademy.com (Podcast Editor Academy)
EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can https://www.facebook.com/AleCarbono (find him on Facebook) if you're interested in talking with him about editing your show.
Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/beaguest (Fill out this form to let us know you're interested), and we'll contact you to see if it's a good fit.
Your Yetis AreDaniel Abendroth | https://rothmedia.audio/ (Roth Media)
Jennifer Longworth | https://bourbonbarrelpodcasting.com/ (Bourbon Barrel Podcasting)
Carrie Caulfield Arick | https://yayapodcasting.com/ (YaYa Podcasting)
Bryan Entzminger | https://toptieraudio.com/ (Top Tier Audio)
About the Podcast Editors MastermindThe Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.
Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!
Follow or subscribe and take the Podcast Editors Mastermind with you today!
https://followthepodcast.com/pem (Follow the Podcast Editors Mastermind)
https://lovethepodcast.com/pem (Share your love for the Podcast Editors Mastermind)
Mentioned in this episode:
Join the Podcast Editor Academy
Are you looking to start or improve your podcast editing business? To turn your DAW into dollars (or your favorite currency)? If so, check out Podcast Editor Academy and use the code "YETIS" to get your first 30 days free!
https://podcasteditorsmastermind.com/pea (Podcast Editor Academy)
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Feb 18, 2022
How to Optimize Your Podcast Editing Workflow, Fire Clients, and Launch New Businesses - PEM0046
Producing a podcast is a LOT of work, and it can be confusing. Fortunately, there are editors like us who not only take on some of the workload, but also bring our expertise and structure to the process. And as an added benefit, we are always looking for ways to improve what we do, for our benefit and our clients.
We focus on improving our processes, get better at identifying issues, improving client relationships, and more. However, that doesn't mean that every client is a fit for us and sometimes we have to make the tough call - to decide that it's time to part ways with a client.
Of course, even in parting, how we do it matters.
Join us as Mike Wilkerson of EditorCorps.com and VoiceFarmers.com shares how he not only practices these himself, but also helps other editors get their businesses up and running ... in a way that benefits everyone and gets another pro editor out into the wild :)
Listen to DiscoverSigns that it might be time to part ways
Whether it's worth adapting to match…
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Feb 7, 2022
Can Podcast Editors Quit Social Media? – PEM0045
It seems like there's always this pressure to do everything. To be everywhere. And that applies not only to (sometimes) taking clients who aren't a great fit, but also to the idea of "being everywhere."
But do we actually have to be everywhere? Do we actually have to do everything?
Do we HAVE to be on social media? Or can we operate and grow our businesses without being on social media?
Listen as Chris Curran shares what happened when he disappeared from social media and Carrie shares what happened when she took a break from it.
Listen to DiscoverIn what ways can social media be healthy for us and our businesses?
In what ways can social media be unhealthy for podcast editors?
What was it like for Chris when he left Facebook?
Has being off Facebook slowed down Chris's business growth?
Links And Resourceshttps://podcastengineeringschool.com (Podcast Engineering School)
https://podcastengineeringschool.com/product/getting-new-clients-at-higher-rates/ (Getting New Clients at Higher Rates)…
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Jan 24, 2022
Is Starting a Business Right for You? – PEM0044
A little controversial perhaps, but .... How do you know if entrepreneurship is right for you? Setting up your own business isn't the only option available for a career in podcasting. We'll be discussing the pros and cons of starting your own business vs. working for someone else's business... and all the options in between.
Listen to DiscoverHow the landscape of podcast editing has changed.
What one word people use to describe Carrie that she doesn't like.
Reasons why you might want to consider starting a business.
A little of what it's REALLY like to run a business.
EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can https://www.facebook.com/AleCarbono (find him on Facebook) if you're interested in talking with him about editing your show.
Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/beaguest (Fill out this form to let us know you're interested), and we'll…
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Jan 10, 2022
Podcast Production Workflow with Tony Bottoms – PEM0043
Producing a podcast is sooo much more than just cutting out filler words. While there are many ways to get things done, if you're thoughtful about how you approach your work, you can get a better final episode and save time doing it.
Join us as we talk with Tony Bottoms about podcast production workflow.
Links:https://appaloosamedia.com/ (https://appaloosamedia.com/)
Appearing in this episode:Daniel Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio)
Jennifer Longworth: https://bourbonbarrelpodcasting.com/ (https://bourbonbarrelpodcasting.com) https://twitter.com/KYPodcasting (| @KYPodcasting)
Carrie Caulfield-Arick: https://yayapodcasting.com (https://yayapodcasting.com) | https://www.instagram.com/carriearick/ (@carriearick)
Bryan Entzminger: https://toptieraudio.com (https://toptieraudio.com) | https://twitter.com/@toptieraudio (@toptieraudio)
Mentioned in this episode:
Join the Podcast Editor Academy
Are you lookin…
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Jan 6, 2022
Getting Started as a Podcast Editor in a Growing Market with Helen King - PEM0042
Helen King is a podcast editor from New Zealand and tonight she will be sharing her incredible story of how she got into podcast editing and the journey of becoming an editor in a growing market.
Links:Helen’s podcast: https://helsbels7.podbean.com (https://helsbels7.podbean.com)
Helen’s website: https://www.hkproductionsnz.com (https://www.hkproductionsnz.com)
Appearing in this episode:Daniel Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio)
Jennifer Longworth: https://bourbonbarrelpodcasting.com/ (https://bourbonbarrelpodcasting.com) https://twitter.com/KYPodcasting (| @KYPodcasting)
Carrie Caulfield-Arick: https://yayapodcasting.com (https://yayapodcasting.com) | https://www.instagram.com/carriearick/ (@carriearick)
Bryan Entzminger: https://toptieraudio.com (https://toptieraudio.com) | https://twitter.com/@toptieraudio (@toptieraudio)
Mentioned in this episode:
Join the Podcast Editor Academy
Are you looking…
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Jan 3, 2022
Marketing Strategies for Your Podcast Editing Business with Anisha Prachaseri – PEM0041
When it comes to building your podcast editing business, editing skills can only take you so far and rarely are the reason you land new clients. Have a solid marketing strategy can be what separates you from the crowd.
Tonight we have Anisha Prachaseri to help us figure it out. Anisha has over 15 years experience in her own international sales and marketing agency working with global, regional, local brands and startups.
Get in touch with AniishaInstagram: https://www.instagram.com/anishapja (https://www.instagram.com/anishapja)
LinkedIn: https://www.linkedin.com/in/anishapja (https://www.linkedin.com/in/anishapja)
Facebook: https://www.facebook.com/anishapfb (https://www.facebook.com/anishapfb)
Clubhouse: https://clubhousedb.com/user/anishapja (https://clubhousedb.com/user/anishapja)
Appearing in this episode:Michelle Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio)
Carrie Caulfield-Arick: https://yayapodcasting…
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Dec 30, 2021
Finding Your Podcast Editing Niche with Mary Chan and Andrea Klunder - PEM0040
The riches are in the niches, right? But how do you even begin to find out what your niche is? How do you figure out what they need? And then how do you sign them up as clients?
We'll be talking with Mary Chan of Organized Sound Productions and Andrea Klunder of Creative Imposter Studios-- both with very different niches-- about discovering who you how to find and serve your niche.
Mary Chan: https://www.organizedsound.ca/ (https://www.organizedsound.ca/)
PODCAST STRATEGY, EDITING & COACHING
Your voice is your number one instrument.
Whether you are marketing, selling, or speaking through podcasting or video platforms, making an emotional connection with your audience is done through the authenticity of your voice. Amplify your voice to have listeners fall in love with you.
My goal is to empower women and women-led organizations to make an impact with their vision, message, and stories through the power of their natural voice by podcasting. The world needs diverse voices and I’m…
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Dec 28, 2021
Transitioning To a Full Time Podcast Editor, with Stevie Manns
Going full-time as a podcast editor is the dream, right? Working at the side-hustle until you reach the point that you can make it your full-time job. But what does that look like? How do you actually make that leap?
We're talking with Stevie Manns about this very topic. They are a podcast editor making that transition and leaving the corporate struggle behind.
Links & Resourceshttps://instagram.com/steviekentproductions (@steviekentproductions) on Instagram
https://www.steviekent.nyc (https://www.steviekent.nyc)
Book: https://amazon.com/dp/1785043358 (Untamed)
https://podcasteditorsmastermind.com/3 (https://podcasteditorsmastermind.com/3)
About Stevie MannsStevie started off in radio as a presenter more than a decade ago hosting a weekend breakfast show. They are also a musician and has spent years in the studio learning under some of the industry’s top producers. As a podcast producer and coach, Stevie works with entrepreneurs and small businesses, helping them create content tha…
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Dec 13, 2021
Continuing Education and Keeping Up with the Latest Technology
With podcasting growing and changing faster than ever, how do we as editors keep up with our workload and the lasted technology and trends?
Check out the livestream of this episode: https://www.facebook.com/podcasteditorsmastermind/videos/4541333469252491 (https://www.facebook.com/podcasteditorsmastermind/videos/4541333469252491)
Our guest today was Heather Wester.
https://www.ironedoutmedia.com/ (https://www.ironedoutmedia.com/)
https://www.instagram.com/ironedoutmedia/ (https://www.instagram.com/ironedoutmedia/)
Special thanks to Bojana Lalic for editing this episode!
https://www.instagram.com/tulip.podcast.manager/ (Instagram)
https://www.facebook.com/profile.php?id=100072579697964 (Facebook)
https://www.linkedin.com/in/bojana-lalic-46932121a/ (LinkedIn)
https://linktr.ee/TulipLala (Linktr.ee)
Appearing in this episode
Daniel Abendroth: https://rothmedia.audio/ (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio)
Jennifer Long…
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Dec 9, 2021
There are No Rules with Marion Abrams – PEM0037
What we've learned from this show over the past year is that professional editing is more than removing filler words. But what does that mean exactly in the ever-evolving landscape of our field? How does it expand our roles and increase our earnings while increasing client satisfaction (and their show's performance).
Marion Abrams, of MadMotion, brings decades of experience in editing films and podcasts to help us tackle these questions.
Links mentionedhttps://www.madmotion.com/groundedpodcast.html (https://www.madmotion.com)
https://www.madmotion.com/groundedpodcast.html (https://www.madmotion.com/groundedpodcast.html)
https://otter.ai (https://otter.ai)
https://jasper.ai (https://jasper.ai) (previously Jarvis)
https://podcastfellows.org/ (https://podcastfellows.org/)
Appearing in this episodeDaniel Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio)
Jennifer Longworth: https://bourbonbarrelpodcasting.com/ (https://bou…
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Sep 23, 2021
Should Podcast Editors Attend In-Person Conferences? – PEM0036
In-person conferences can be expensive. In addition to the ticket, there's also travel, hotels, and food. For freelance podcast editors, that can be a pretty big expense.
And now, with more concern about travel, we have to ask ourselves if it's worth it.
Of course, we can't answer that for you, but we did talk with Steve Stewart and Mark Deal of the Podcast Editors Club and Podcast Editor Academy about why it's worth it for them...and a few things we'd like to see tweaked.
Listen to DiscoverThe value we see in in-person conferences.
Some hacks for getting out of our own way.
Why the second conference is often better than the first.
The value of volunteering.
Some things we'd like to see tweaked.
What we'd like to share with Jared and Dan of Podcast Movement.
Links & Resourceshttps://podcasteditoracademy.com (Podcast Editor Academy)
https://podcastmovement.com (Podcast Movement)
https://podfest.com (Podfest)
https://hubspot.com/podcastnetwork (Hubspot Podcast Network)
Guest EditorThis…
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Sep 16, 2021
Expanding your Podcast Production Business: Copywriting and other Services – PEM0035
How we position our podcast production businesses is important. It's more than just stating a market or niche. It also involves how we put together an offer that's exactly right for our ideal clients.
Some of us ONLY offer editing, which is totally fine. But one way that we can differentiate ourselves is by offering bundles of services that fit our clients' needs like a glove.
Virginia Elder joins us to share her path into podcast editing, how she's begun to add complementary services to her offerings, and some of the ways she's grown her business. Follow along as she shares the importance of finding out what skills & services are needed in order to provide people with solutions they're looking for!
Listen to DiscoverThe value of online courses.
How Virginia found her first clients and grew her business.
Some of the services she bundles together.
If you are looking for ways to grow and differentiate your podcast production business, click that Play button today!
Links & Resourcesh…
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Aug 16, 2021
Podcast Editors: Do Us All a Favor and Clear Your Head Trash So You Can Charge What You’re Worth – PEM0034
If podcast editing is your business, you may find yourself struggling with how to charge for your services. There are a lot of different considerations that go into pricing podcast editing packages, such as the production style and scope of the project, your skill level in podcast editing, what you offer as additional services like transcription or copywriting...the list goes on and on!
In this podcast episode Alexandra Stenett joins your faithful Yetis to explore those various factors (and address some of the stories we tell ourselves) so that you can charge what you're worth as a podcast editor.
Listen to DiscoverHow production scope and style play into pricing.
Whether where YOU live should influence your rates.
Why there's room for both a Mercedes and Kia plan within the podcasting ecosphere.
Understanding that it's OK that there can be a price point for everyone, even if YOUR price point isn't for everyone - and why that's a good thing for you, your clients, and even the clients w…
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Aug 6, 2021
Creating Happy Podcast Editing Clients With Great Customer Service – PEM0033
One of the most important things you can do as a podcast editor is to provide your clients with great customer service.
But how do you do that?
After all, delivering a great edit on time and ready to go is pretty much table stakes. It's the cost of admission. It's what we all do as professional editors.
But if you REALLY want to stand out in the minds of your clients. If you want them to GUSH about how great you are. If you want them to care and to refer other people to you, there's something deeper that will deliver the kind of service that will "wow" your clients time and again, and have them talking about how great you are every time they can.
Want to find out more?
Listen to DiscoverThe unexpected power of four key questions.
How to find out what your clients REALLY want.
The value of taking initiative and focusing on the client experience.
What to do when something doesn't go perfectly.
How to quickly recover from a poor experience.
Key ways to realize when an issue is actually…
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Jul 16, 2021
A Vulnerable Behind-the-Scenes Look at Imposter Syndrome - PEM0032
When Imposter Syndrome cripples your productivity how do you overcome it? You can’t hide your way out of it. Sharing our current and personal stories of insecurity around growth, skills and work makes this an important mastermind session for every podcast editor. It’s a raw, uncomfortable and honest conversation demonstrating how trusted advisors are truly an invaluable resource.
Listen to Discover
What Yetis will be in Nashville for Podcast Movement
Our recent wins (and why you, too, should always find something to celebrate)
Why Carrie is having a major bout of Imposter Syndrome
The challenge of navigating working for a new company in a new role
How control issues fight with collaboration
How fear shows up every time you add a new package or service to your business
How expectations provide security
It’s always worse in your head!
The discomfort of growth
Should you be worried if you DON’T feel Imposter Syndrome?
What happens in the absenc…
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Jun 28, 2021
How to Balance Your Podcast Production Business with Life – PEM0031
Running a podcast production business can be hard.
We know it can be hard to balance all the things that need to get done in order for your podcast production business to grow and thrive. But we also know how important it is not let those things take over your life, so you don't end up looking back years later and realizing everything was out of balance, that you’re unhealthy, and that your kids and cats hate you.
That's why we're here to share our tips on keeping your podcast production business balanced without letting it take over! You'll learn about ways you can keep yourself sane while still running a successful company.
Listen now as we share our tips for keeping your podcast production business balanced without letting it take over. You'll learn about ways you can keep yourself focused on what matters most, like family time or exercise, while still making sure there are enough hours in the day for work.
Listen to DiscoverWhat we might be missing when it looks like other pe…
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Jun 19, 2021
Podcasting Editors: How to Find, Hire, and Manage a Subcontractor – PEM0030
If you’re a podcast editor and have ever thought about hiring a subcontractor for your podcast editing business, this episode is for you.
Podcasting Editing is a booming industry and the demand for skilled editors has never been higher. But with that comes the challenge of finding, vetting, training and managing contractors to work on your projects.
After all, you don’t want to be the single point of failure in your business. You want to be able to take time off and to know that the work can still get done if you get sick.
We want to help make it easier by giving you some guidelines and tips from our experience on how to find, vet, train and manage subcontractors in order to grow your podcast editing business without having all the pressure fall on just one person (you).
Listen TODAY to DiscoverWhere to find contractors.
Vetting, training, and learning to trust your team members.
Ways to choose what work you give them.
Finances and different approaches to appropriate compensation.…
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May 26, 2021
Are You REALLY Good Enough to Be a Podcast Editor? – PEM0029
Have you ever found yourself negotiating your rate down before you even talk to a client? Or holding on to a proposal without sending it? Or maybe over-editing again and again because you don't think you're good enough?
That has a name: imposter syndrome.
We see this coming up pretty regularly in Facebook groups, and we've even talked about it before on the show - like https://podcasteditorsmastermind.com/episodes/pem0012-heather-wester-impostor-syndrome/ (when we talked with Heather Wester). The reality is, we likely all struggle with that kind of fear from time-to-time. Like before breakfast, and then again after breakfast. And your Yetis are no different.
We have struggles, too.
We realize that, from the outside looking in, it might look like we have it all together. But, in truth, we deal with this kind of thing every day.
Fear of sending a proposal.
Wondering what a client will think after we present pricing.
Wondering if we're charging too much.
Wondering if we're good enough a…
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May 11, 2021
Podcast Editors: Do This to Bring More Money Home – PEM0028
Podcast editors, have you ever worked your tail off only to realize that you're not actually bringing home the money you expected? Or maybe bringing home nothing at all?
It's sooo easy to see that happening. We know, because it sometimes happens to us, too.
That's why, as Carol Lynn Rivera shares, it's important to flip the script and implement a framework that is built around the way you naturally want to manage your money and makes it easy to pay yourself first.
Listen to DiscoverThe secret to paying yourself first and knowing that you have money set aside for taxes.
How traditional accounting makes it easy to pay yourself last. Or not at all.
What makes the Profit First methodology different from traditional accounting.
The psychology behind why managing your money with five accounts is actually simpler than keeping it all in one place.
What to do when Waves, iZotope, Fabfilter, and Plugin Alliance are offering great sales on plugins but you don't have the money in your expense acc…
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Apr 26, 2021
Podcast Editors: Have You Considered Podcast Management? – PEM0027
Are you a podcast editor wondering about how to differentiate yourself? Or maybe how to serve your clients more deeply so that you can earn more while working on fewer shows?
If that's the case, podcast management may be for you.
Listen as Lauren Wrighton - the host of the https://laurenwrighton.com/podcast/ (Podcast Manager Show) shares what it takes to be a great podcast manager and how it can benefit both us and our clients.
Listen to DiscoverWhat a podcast manager does (or could do).
Some characteristics that can position you as a great podcast manager.
What to do when you want to take on areas where you aren't able to deliver the work yourself.
How to grow into a podcast manager role.
The value of open and candid customer conversations.
Ideas for how to transition clients from editing to podcast management.
Links & Resourceshttps://laurenwrighton.com/podcast/ (Podcast Manager Show)
https://laurenwrighton.com/become-a-podcast-manager/ (Free Podcast Manager Masterclass)
If you enjo…
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Apr 8, 2021
Don’t Let Marketing’s Dark Side Ruin Your Podcasting Clients – PEM0026
As podcasters, we sometimes joke about people trying to game the system - the "podcast promoter" constantly messaging on LinkedIn, the host buying guest spots on other shows, and more. But the fact is, it's no laughing matter.
Not because people are gaming the system. But because when things go wrong, it could be our clients who take the hit. Their shows could be removed from directories. Their reputations could be tarnished or ruined. They might just want to give up.
We don't want that.
We want our clients to succeed. We want to see their shows grow organically, and it can be done. But if they don't know what to look out for, they could fall victim to someone else's black hat without even knowing it.
Thankfully, https://greatland.media (Leslie Martin) joined us to share his experiences with the dark side of marketing so that we can know EXACTLY how some of these scams work.
You'll discover:
How Leslie unintentionally got involved with a black hat marketer.
How the entire system was se…
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Apr 5, 2021
Developing a Conference Strategy to Create Opportunities with Marcus dePaula —PEM0025
Conferences are a great way to network and learn new tricks of the trade, but the return on investment isn't often obvious. We'd argue conferences are underutilized by podcast editors. https://podcasteditorsmastermind.com/episodes/how-much-money-do-podcast-editors-make-pem020/ (The Podcast Editors Survey) tells us that conferences can translate into higher earnings. It's critical that use you use these industry events to create opportunities for your business. But HOW? Which conferences? And how to attend them without eating up all your profits?
Marcus de Paula of https://www.meonlylouder.com/ (Me Only Louder) & https://www.meonlylouder.com/podcastaudiolab (Podcast Audio Lab) share his pro tips and strategies that answer those questions and how he gets the most out of any conference on a budget. Who is Marcus? He's an audio engineer turned podcast editor, sound consultant, audio teacher, who also builds Squarespace sites. Oh and he has a podcast.
Solid AI-generated advice: The first t…
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Feb 7, 2021
Planting Seeds for Your Business: Marketing Challenge Results — PEM0023
Marketing. Do you hate it? Do you think it's gross? What if you change your relationship AND get clients with marketing? We kicked off 2021 with a 5-day marketing challenge to encourage you to put yourself and your business out there. It’s served with a dash of how to make marketing less overwhelming and not creepy. (Dare I say fun?)
Find out what happened when we did our own challenge and what our biggest takeaways from the experience was. Plus, get some marketing tips even if you didn’t do the challenge.
Listen to discover:Why did we do this challenge anyway?
Why Carrie isn't worried about SEO
The Benefits of https://www.google.com/business/ (Google My Business)
Do Google Ads work? (Carrie tested it!)
Scheduling social media posts (what scheduler do you use?)
You don't need to be a graphic designer to make pretty art
Who really loved the challenge?
What industry are we technically in?
What to do when you don't actually want new clients.
Creating an avatar when you're doing mo…
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Jan 21, 2021
How Podcast Editors Can Stand Out – PEM0022
Have you ever wondered how you can differentiate yourself as a podcast editor? Or how you can stand out from your competition and have a more meaningful sales conversation than, "I can save you time?"
Jon Gay of https://jagindetroit.com/ (JAG in Detroit Podcasts) offers something that is incredibly valuable to his clients, draws on his 15 years of experience in radio, and even sets him up for ways to expand his business offerings to better meet the needs of his clients.
Listen to discover:
What took the life out of radio and could do the same in podcasting
How a spreadsheet could keep the love of podcasting in our businesses
What Jon does that's different from his competitors
Why what he offers sets Jon up to discover his clients' needs more deeply
Why a https://www.rode.com/rodecasterpro (Rodecaster Pro) has helped him land sales
How Jon is considering expanding his business
The value of having a group of trusted business colleagues
The most embarrassing way each of us have ruined a p…
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Jan 7, 2021
How can the Podcast Taxonomy Benefit Podcast Editors – PEM0021
Can the https://podcasttaxonomy.com/ (Podcast Taxonomy) benefit you as a podcast editor?
If you've ever found yourself struggling to explain your true value as an editor and all that you do to a potential client, it might just help you. And you'll definitely want to spend some time understanding what's going on, how it can benefit you, and even some gaps that it doesn't address in what indie podcast editors do.
If the Podcast Taxonomy is done well, it can be a HUGE benefit to podcast editors like us. It has the potential to bring some much-needed clarity to the podcasting space - as long as we and what we are represented well. And as long as we understand how we can use it to communicate with our clients, most of whom will NOT have a large staff of writers, engineers, editors, managing editors, and more.
Listen to discover the Yetis' initial thoughts on some strengths and weaknesses in the work that's been done, as it relates to indie podcast editors. Along with https://stevestewart.me…
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Dec 31, 2020
How much money do podcast editors make? —PEM020
~~***We’re doing a 5 Day Marketing Challenge starting Jan. 10th to help you attract clients and stop hustling for them. If you want to participate, https://mailchi.mp/5a719731c06f/get-the-yeti-letter (sign up for our newsletter) & join thehttps://www.facebook.com/groups/podcasteditorsmastermind ( Podcast Editors Mastermind Community)! Already get the newsletter? The details will be in your inbox next Thursday (Jan 7th).***~~
Mark Deal and Steve Stewart, co-founders of the Podcast Editors Club and the Podcast Editor Academy, expand on the surprising findings from the 2020 Podcast Editors Survey. The good news is that the rates and the value in this post-production industry are trending upward. If you haven’t seen the reveal, https://www.facebook.com/groups/podcasteditors/permalink/3827398697348849 (watch it now).
We also discuss the limitations of the survey, what DAWs are correlated to higher income and why, and what else we’d like covered in the 2021 survey.
http://yayapodca…
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Dec 16, 2020
The Podcast Editors Master Plan for 2021 Part 2— PEM019
Part 2 of setting goals for your audio podcast editing business. What do you truly want to achieve with your career as an editor? How will you take a side-hustle to a full-time job? Or do you even want to? Are you ready to scale-up your freelancing operation? Whatever your goals, you're going to need a plan. The time is NOW to create it!
Daniel, Bryan, and Jennifer take stock, talk about dreams and pet peeves. They begin setting quarterly goals thinking about the action steps behind them.
Note from this Yeti: In this series, we may not work on budgets publically, but we do encourage you to both review the 2020 fiscal year and use that to make a plan and model scenarios based on your goals and timelines in 2021. It doesn't have to be complicated and can be done with a simple Google Sheet.
https://mailchi.mp/c35b8e7c356c/goals (Grab the Podcast Editors Master Plan here) FREE to work alongside us as we review our past year in business.
Thank you for sharing your time with us in th…
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Dec 3, 2020
The Podcast Editors Master Plan for 2021 Part 1— PEM018
Work alongside us as we review our past year in business in part one of this planning session.
In order to know where to go in the future, you have to understand where you've been, especially when you're an entrepreneur. We're doing our end of year goal planning sessions out loud with you. We start by reviewing our wins, losses, and themes of 2020, including the financial ones. What worked, what failed and why?
https://mailchi.mp/c35b8e7c356c/goals (Grab the Podcast Editors Master Plan here) for FREE by subscribing to our not-spammy newsletter.
The next episode will focus on figuring out what to do with what you learned in 2020 so you can create goals for 2021.
Appearing in this episode:Daniel Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio)
Jennifer Longworth: https://bourbonbarrelpodcasting.com/ (https://bourbonbarrelpodcasting.com) https://twitter.com/KYPodcasting (| @KYPodcasting)
Carrie Caulfield Arick: https…
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Nov 5, 2020
Igniting Success Through Effective Email Newsletters with Tammey Grable-Woodford —PEM017
“The whole point is to have a list that is reaching people who are actually interested in what it is you have to say…. So the gurus can say whatever the heck they want. Bottom line is, just be consistent. But choose what that means for you. If it's a monthly email newsletter because you only really have something relevant to say once a month, cool.” - Tammey Grable-Woodford
The daunting task of crafting and sending effective email newsletters stirs doubt - and maybe even a touch of commitment phobia. Are they worth it? Will they make me any money? Who should I send to anyway? Do people actually read email newsletters anymore? … Maybe I should just skip them altogether and focus on social media. That’s more up-to-date anyway… isn’t it? Before you give up the future cash on the email newsletter table (that’s totally a thing), soak up the wisdom Tammey Grable-Woodford dispensed in this episode.
Tammey Grable-Woodford (Grable-Newton) is a highly respected and sought-after…
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Oct 22, 2020
Crafting a Business Model that Actually Works with Mark Deal —PEM016
“[A business model] forces you to think about certain elements that most other people and processes and things online don’t really talk about, such as your cost structure, activity resources, and how you’re actually going to serve your customers. A lot of [what you hear emphasized] is just marketing funnels, marketing funnels. And I think that misses the broad picture of actually running a sustainable business.” - Mark Deal
Whether you’re looking to run your business full time or are a side hustler (perhaps with the dream of full time one day), you need a business plan, a business model and a business map. Creating these crucial guides can be intimidating, but fortunately, aren’t as overwhelming as they sound. You just need to break it down.
In this episode of Podcast Editors Mastermind, we’re blessed to have Mark Deal teach us how to break down and fit together the pieces that bring business models to life. Like a puzzle, Mark explains how to intelligently input pieces u…
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Oct 12, 2020
Redefining Your Vision to Redirect Your Business with Michael (MiTi) Jerry –PEM015
“... vision is what you see in your mind… No one can see your vision except you. And working towards that vision is... the challenge.” - Michael (MiTi) Jerry
Pulled in a dozen directions dictated by running a business... you can quickly lose your once-bright vision and be pulled away. How do we recenter? Reevaluate? Return to providing services that bring more than just income but truly bring value to our lives and to our clients?
In this episode, we take these on inevitable questions. Michael aka MiTi (pronounced Mighty) Jerry joins us to discuss his journey, as well as offer his advice, his success so far, and ask some questions of his own. As a podcast engineer and editor for businesses, Michael is the founder of https://miti5audio.com/ (MiTi5Audio.com), the host of the podcast, DriveTimeConversations, and a graduate of https://podcastengineeringschool.com/ (Podcast Engineering School).
On Podcast Editors Mastermind, we wanted to start a series we can all relate to and learn…
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Sep 28, 2020
Make Yourself Indispensable: Offer Podcast Marketing with Coach Chris Hines — PEM014
“... Podcast Editors, stop delivering the same message of ‘I can save you time’... everyone says that.” - Coach Chris Hines
If you’re not helping your clients increase their business, improve their downloads and solidify the loyalty of their customers, you’re leaving huge money on the table. Editors who want to make more money -- without working a crazy number of hours -- need to learn the art of podcast marketing. Just producing quality audio isn’t enough anymore. You need to make services indispensable to clients that’s visible in their bottom line. After all, when your clients make more money, so do you.
Coach Chris Hines has been hosting, producing and managing podcasts since 2015. He’s now the owner of https://www.elitepodcastmarketing.agency/ (Elite Podcast Marketing Agency), where he guides podcasters into how to grow their podcasts and generate profit from their efforts. He’s moved multiple podcasts into impressive download numbers over 50,000 with north…
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Sep 3, 2020
Protecting Yourself as a Podcast Editor with Gordon Firemark, The Podcast Lawyer™ –PEM013
“... if they come and ask you, ‘Hey, do you think I can use this stuff?’ I think you got to say, ‘Hey, I'm not a lawyer’.” - Gordon P. FiremarkWhat are my legal rights as a podcast editor? What are my legal responsibilities? How do I protect myself? How much do I need to protect myself? Is it common for things to go wrong? Who can I turn to if I get sued?... The legal ramifications of a disgruntled client or a contract gone wrong are almost enough to make any podcast editor quit before ever starting!
But don’t give up your editing dreams too quickly. Hit pause on that panic button and take a deep breath. Now hit play on this podcast with https://firemark.com/ (Gordon P. Firemark), The Podcast Lawyer™ for some practical advice and peace of mind.
Gordon Firemark, Lawyer for Theatre, Film, Television and New Media, is more than just a lawyer. He’s also the producer and host of the podcast http://entertainmentlawupdate.com/ (Entertainment Law Update), so he knows firsth…
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Aug 20, 2020
I’m a good podcast editor. Why do I feel like an impostor? – PEM0012
Do you ever find yourself wondering if you're good enough as a podcast editor? Or maybe struggling to raise your rates even though you know you need to?
We all do. Or at least most of us do. And for one reason…
Fear.
You thought I was going to say “imposter syndrome” and you're right. But at the root, it's fear.
Fear that you're not good enough.
Fear that you'll be judged.
Fear that a potential client may turn you down.
Fear that…
What does that mean little bully of a voice say to you?
Here's the point, though.
If we all face it, then we shouldn't face it alone. We should be honest with ourselves and others when we find safe spaces to share what's going on between our ears.
This week Heather Wester joins us to share her journey as a podcast producer at https://www.ironedoutmedia.com/ (Ironed Out Media). She shares some ups and some downs as well. And, as you'll learn, she struggles with imposter syndrome too.
Listen to discover:
How Impostor Syndrome has affected each of us.…
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Jul 30, 2020
Podcast Editors: Attract the RIGHT Clients for Your Business – PEM0011
Podcast editors: Do you want more clients?
If you're like most of us, you're almost always on the lookout for new clients and new ways to attract and connect with them so that we can grow our businesses.
But what happens when we attract the WRONG clients?
Well, it's not good. It can ruin our businesses and our lives. Literally. But it doesn't have to be that way.
Listen as Britany Felix of https://podcastingforcoaches.com (Podcasting for Coaches) joins us to share what she's learned about attracting the right clients (for her), how she manages relationships with professionalism but keeps the boundaries clear, how she screens clients (hint...it can start well before your first conversation), and how she knows when it's time to make a drastic change.
Listen to discover:
The story of a client who was such a bad fit, one error ruined a vacation, damaged trust irreparably, and sometimes still has her looking for a place to hide.
That you really CAN set your own rules for how you'd like to w…
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Jul 22, 2020
The Genius of Boldness and Podcast Engineering School
“Boldness has genius, power, and magic in it.”* Need to charge more for your services? Need more clients? (Yes and yes!) Then improving your skills and upping your confidence are the catalysts you covet. To get them, consider Podcast Engineering School and employing the genius of boldness.
Chris Curran of https://podcastengineeringschool.com/ (Podcast Engineering School) offers both the mental inspiration and the audio deep-dive podcast engineers, producers and editors need. And he definitely has the chops to do so. Chris’ background is in music engineering and production with several famous artists. He’s been on staff with professional recording studios and been the producer and engineer for household name podcasts as well as business authors.
Podcast Engineering School’s next semester starts September 15, 2020. Get details and enroll early for an amazing discount at https://podcastengineeringschool.com/product/pes-online-program/ (https://podcastengineeringschool.com/prod…
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Jun 30, 2020
How Podcast Editors Can Create More Diversity and Inclusion
If you’re struggling to respond to or understand the Black Lives Matter movement personally and professionally, you aren’t alone. There’s a fine line between authentic allyship and service and skeevy marketing strategies. Yet, research shows that diversity and inclusion positively benefits bottom lines.
The millennial and Gen Z generations are the most diverse in history: only 56% of the 87 million millennials in the country are white, as compared to 72% of the 76 million members of the baby boomer generation. (https://money.cnn.com/interactive/economy/diversity-millennials-boomers/ (CNN Money))
What is diversity in simple words?
It means understanding that each individual is unique, and recognizing our individual differences. These can be along the dimensions of race, ethnicity, gender, sexual orientation, socio-economic status, age, physical abilities, religious beliefs, political beliefs, or other ideologies. -- via https://www.qcc.cuny.edu/diversity/definition.html (CUNY)
H…
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Jun 24, 2020
Digital Hoarders and Pedagogy– Podcast Editing Business Edition
When does your editing business invest in new equipment? Is it when productivity lags? Or is it merely a matter of budget? How do you know when it’s REALLY time to replace equipment? And then what determines how much you spend? We help Bryan decide whether to purchase a new Mac computer or stick with his old one. Plus, file storage, video editing, and impostor syndrome!
We support https://wocpodcasters.co/podcasters-for-justice-campaign/ (#PodcastersforJustice)... and where to donate & what to do:
https://www.gofundme.com/f/georgefloyd (George Floyd Memorial Fund)
https://minnesotafreedomfund.org/ (Minnesota Freedom Fund)
https://www.blackvisionsmn.org/ (Black Visions Collective)
https://www.joincampaignzero.org/ (Campaign Zero)
https://www.blacklivesmatter.com/ (Black Lives Matter)
Text “Floyd” to 55156 to sign a petition to demand justice for George Floyd.
Sign-up at https://colorofchange.org/ (Color of Change )to be notified of more opportunities to take action
Questions to…
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Jun 10, 2020
What makes your podcast editing service better than AI?
How does a podcast editor compete as apps like Descript become better at doing our jobs? What is it that you’re really offering? Tanner shares his insight on the future of podcast editing and why accountability as service is critical for survival.
Required reading for this episode: https://medium.com/portlandpod/accountability-as-a-service-aaas-the-only-future-for-podcast-editors-794265ba024b (Accountability As A Service (AAAS): The Only Future For Freelance Podcast Editors).
Tanner Campbell of https://portlandpod.com/ (The Portland Pod) bootstrapped his way from working at home serving independent creators to full-on studio space serving corporations and brands looking for an all-in-one solution.
A prolific writer, Tanner often posts his content on https://medium.com/ (Medium). His article on the future of podcasting caught our attention. He points out that it’s not enough anymore to simply edit. You must offer something more to succeed in this business. A lot more than ht…
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May 26, 2020
Podcast Editors: Getting Beyond the Edit to Help Podcasters Get What They Want – PEM0006
Podcast editing is a growing industry that still has opportunities for a lot of people. But the question still remains: "How can I differentiate myself as an editor and be irreplaceable for my clients?"
Dava Visaya from https://podcastengineers.com/ (PodcastEngineers.com) joined us to talk about that question.
Dave is a podcast editor from the Philippines who has an interesting career trajectory. He owns a small podcast production agency with all in-house producers and editors (at least in-house when they're not under COVID-19 restrictions).
He had the goal of building a large agency with a deep portfolio of clients but has recently decided to shift his business.
Listen to discover:
How many times the cats joined us :)
How Dave didn't think of himself as a professional early on, even though he was working on a very popular show
Challenges and strategies for pricing services, especially when working with international clients
What often stops editors from hiring people to help them
Wh…
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May 13, 2020
Defining Roles of Podcast Production: What is a podcast editor, producer and engineer?
All of us provide a needed service. Yet, as an industry, podcast editors don’t do a great job of defining our job. Editor, producer, and engineer are used interchangeably. So, what do these words truly mean to us, as editors, to our clients and the podcasting space as a whole? We get into the words we use to talk about what we do. How is a podcast editor different from a producer and different from an engineer?
https://www.facebook.com/groups/podcasteditorsmastermind/ (Share your thoughts on what these words in our Facebook group.) Let us know what you call yourself and what clients call you.
***We recognize that we are not necessarily qualified to define the terms, but feel total qualified to have the conversation.***
If you don’t know https://stevestewart.me/ (Steve Stewart), you should. From training editors with his Audacity course, providing resources in his Facebook group to putting on the only conference for editors, Steve is an industry leader. Oh, and he also edit…
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Apr 28, 2020
The Argument for Editing Podcasts So They Don’t Suck with Callie Wright –PEM0004
What is an editor's value and why should people buy-in to what we do? If podcasting is an art or performance, then editing is a critical part of the show. Since we listen critically for a living, we can add in extra services and value adds to not only make more sales, but retain clients and be paid fairly for our skills. How do you translate that skill to clients and how do you charge for it?
Get a reminder so you can join next livestream (Thurs. April 30 at 10:05 EDT) https://www.facebook.com/podcasteditorsmastermind/videos/537755726942440/ (https://www.facebook.com/podcasteditorsmastermind/videos/537755726942440/ )
Our GuestCallie Wright of https://www.podcaststhatdontsuck.com/ (Podcasts That Don’t Suck) is a trained audio engineer and podcast editor. They're also the host of https://www.queersplaining.com/author/callie/ (Queersplaining), which features narrative storytelling and sound design. They edited episode 003 of the Podcast Editor’s mastermind and they share their approa…
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Apr 16, 2020
How can I find my first podcast editing client? – PEM0003
One of the questions we hear from new podcast editors all the time is, "How can I find my first client?"
Let's be honest - it can be hard, confusing, daunting, and scary.
You know what you're doing but you don't know where to find clients. Or more specifically, you might not know where (and how) to find the RIGHT clients.
Should you start editing on Fiverr? Should you work for free to build your portfolio? Should you just pitch every podcaster in a Facebook group? Should you troll the forums and groups looking for the best possible podcast clients?
Should you focus on building your brand - even if you don't have a body of work to show for it?
These are all tough questions. And trying to find answers can be paralyzing. You might be afraid that making the wrong decision will lock you into something that doesn't work. And even worse, making NO decision will definitely keep you from getting started.
The good news is that there's no ONE right answer.
The bad news is that there's no ONE…
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Apr 2, 2020
Podcast editors: have you thought about how you’ll handle a global health crisis? – PEM0002
As professional podcast editors, we are also business owners. That means that it's our job to not only support our clients but also to manage our business and to plan for the future. In this episode of the Podcast Editors Mastermind, we talked about both the current health crisis due to COVID-19, as well as a way you might be able to reduce expenses by taking advantage of an Appsumo deal.
Coronavirus and podcast editorsIt's no secret that we're in the middle of a global health crisis. And, while we see funny memes like "Podcasters: practicing social distancing since 2004," the reality is that it's affecting us as editors.
We discuss questions like:
What you might want to share with the clients you work for.
The importance of marketing appropriately during this season.
The importance of having a plan to support your clients if you get sick.
How a health crisis can affect editors who also have in-person studios.
In this episode, Tony Dec of https://podcastfellows.com (PodcastFellows.com…
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Mar 24, 2020
How do masterminds and conferences benefit podcast editors? – PEM0001
This year at Podfest also saw the first-ever Podcast Editor’s Conference. While there were several amazing speakers, the one that stood out the most was from http://www.inglespodcast.com/ (Craig Wealand) called Ethics of Editing & Disfluencies. He talked about disfluencies and the ethics of editing podcasts.
While this topic got everyone thinking, it brought to mind a specific question for Jennifer, “Should we, as podcast editors, remove profanity from our clients’ episodes?”
Resources: Podfest: https://podfestexpo.com (https://podfestexpo.com)
Podcast Editors Conference: https://podcasteditorsconference.com (https://podcasteditorsconference.com)
Podcast Editors Club (Facebook): https://www.facebook.com/groups/podcasteditors/ (https://www.facebook.com/groups/podcasteditors/)
Hindenburg Systems: https://hindenburg.com (https://hindenburg.com)
Reaper: https://reaper.fm (https://reaper.fm)
Descript: https://descript.com (https://descript.com)
Hindenburg Users Group (Unofficial)…
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