Podcast Editors Mastermind
Jan 3, 2022
Marketing Strategies for Your Podcast Editing Business with Anisha Prachaseri – PEM0041
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When it comes to building your podcast editing business, editing skills can only take you so far and rarely are the reason you land new clients. Have a solid marketing strategy can be what separates you from the crowd.
Tonight we have Anisha Prachaseri to help us figure it out. Anisha has over 15 years experience in her own international sales and marketing agency working with global, regional, local brands and startups.
Get in touch with Aniisha
- Instagram: https://www.instagram.com/anishapja
- LinkedIn: https://www.linkedin.com/in/anishapja
- Facebook: https://www.facebook.com/anishapfb
- Clubhouse: https://clubhousedb.com/user/anishapja
Appearing in this episode:
- Michelle Abendroth: https://rothmedia.audio | @rothmedia_audio
- Carrie Caulfield-Arick: https://yayapodcasting.com | @carriearick
- Bryan Entzminger: https://toptieraudio.com | @toptieraudio
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
More episodes from Podcast Editors Mastermind
Nov 24, 2023
From Tesla to Podcasting: Tom Kelly's Inspiring Journey to Becoming a Successful Podcast Editor
In the world of podcasting, Tom Kelly's journey is a testament to the power of perseverance and passion.
Little did he know, his path would take him to an unexpected encounter that would change everything. Tom's story is about his determination and hard work. He began by listening to podcasts in a wood shop and later worked on installing solar panels for Tesla. Eventually, he started his own editing business.
But what was the unexpected encounter that propelled him towards success? You'll just have to listen to discover the surprising turn of events that transformed Tom's podcast editing journey forever.Listen to Discover
* How Tom's path to where he is now was anything but straight
* How a conference led to Tom's first paid gig (and why it might be a little non-traditional)
* What kept Tom going when it was tough
* One thing that could really help YOU land clients (and a free resource we have for you if you want it...)
* How Tom's priorities have shifted in recent years
I realized I wanted to get into [podcasting], and it wasn't even podcast production at the time. I wanted to run a network. That was my first interest in podcasting. - Tom Kelly
Master the podcast editing journey
Tom's experiences in the podcast editing business offer valuable lessons for those aiming to carve their own path in this field. Thes include things like persistence, learning from failures, and gaining practical experience with different types of audio recordings are integral to mastering the craft.
Build a compelling portfolio
Creating your own content is an effective way to showcase your podcast editing skills. This approach gives you complete control over the audio quality and content. It helps you demonstrate your skills more effectively, especially when the client's initial audio is of poor quality.
Tap into a supportive network
Tom’s rise in the podcast editing industry underscores the importance of networking and community involvement. Attending industry events and building genuine relationships can open doors to collaboration opportunities and client referrals.
Additionally, using social platforms like YouTube to share knowledge and experiences can help expand your influence, build credibility, and attract potential clients.Links And Resources
* Fiverr - Tom got his first gig here. It wasn't the best experience, but it was his experience.
* What is the Fletcher Munson Curve? - Tom explained what the Fletcher Muson Curve is. This article has an image like what he described.
* Practice Episode
* iZotope RX10 - Audio restoration software.
* Podcast Editors Club - Where Tom started connecting with other editors and gathered additional tools and skills.
* Podcast Movement - The first podcast conference that Tom went to.
* Podcast Editor Academy - The Podcast Editor Academy is a paid community that includes access to training, resources, and even job postings.
* Tansy Aster Academy - Jesse's community for podcast editors and managers. You should definitely check it out.
About Tom Kelly
Tom Kelly is a trained audio engineer and the founder of Clean Cut Audio. Tom is experienced in editing podcasts and has a good understanding of audio production. He has worked on high-quality shows and is well-regarded for his...
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Nov 2, 2023
Jesse McCune is Creating a Supportive Community for Aspiring Podcast Editors
In a world where Jesse McCune's career in facility maintenance seemed light years away from his true passion, an unexpected twist brought him closer than ever to his dream. Little did he know that a conversation with his wife would ignite a fire within him, leading him down a path he never anticipated.
With a burning desire to combine his audio expertise with a viable business opportunity, Jesse embarked on a journey that would reveal the untapped potential of the podcasting world. But as he delved deeper, he uncovered a gap in resources that left him craving more. Little did he know, this was just the beginning of a remarkable adventure filled with self-discovery and triumph.Listen to Discover
* Strategies to overcome the challenges of meeting client expectations and learn how to effectively communicate your editing process.
* The importance of clear and open communication in podcast editing for stronger client relationships and better outcomes.
* One key thing that we bring to the table as podcast editors that AI can't replicate.
Learning how to listen to people, to truly understand their nuances and capture their voices, is key in podcast editing. Our brains are powerful at picking up subtle details, so it's important to pay attention to those small breaths and pauses that make a dialogue authentic. - Jesse McCune
The episode underscores the critical significance of effective communication while dealing with clients. Jesse's experiences with his clients demonstrate the need for transparent, open discussions, especially when it comes to explaining technicalities like audio quality. This could help mitigate issues arising from unrealistic expectations and solidify a healthy editor-client relationship.About Jesse McCune
Jesse McCune is a podcast editor with a passion for music production and audio engineering. Jesse developed an interest in audio and taught himself music production and audio engineering. This (with some prompting from his wife) led him to discover podcast editing.
Jesse created Tansy Aster Academy because he couldn't find enough helpful resources for podcast editors. The Academy is a community where editors can get guidance and support from each other.
Through Tansy Aster Academy, Jesse's team offers an interactive learning experience for editors looking to level up their skills in podcast production as well as business.
Connect with Jesse
* Tansy Aster Academy
* Tansy Aster Audio
* Jesse's YouTube Channel
Links And Resources
* dbx 286s Channel Strip with De-esser - The dbx 286 is a great piece of hardware, but is often completely unnecessary in modern podcast production workflows.
* Vocaster One | Focusrite - In many cases, Jesse recommends the Focusrite Vocaster line instead of the Scarlett 2i2 because it's built specifically for the needs of podcasters and content creators.
* Scarlett 2i2 | Focusrite - The Focusrite Scarlett 2i2 has been reported as the best-selling audio interface.
* SM7B - Shure USA - Arguably, this is a microphone that many podcasters and content creators aspire to use. However, it's not always the best microphone in every situation.
* ETHOS - Earthworks Audio - This is the...
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Oct 19, 2023
How Virginia Elder Went From Accounting to Owning a Podcast Production Company
Virginia Elder's journey into the world of podcast editing and management began unexpectedly at a sales tax audit firm. She didn't realize that her real passion was podcasting while she was working with spreadsheets and invoices... until she did.
With each inspiring episode, her love for the medium grew, pushing her to launch her own show, Reaching Abundance. But then, a twist of fate led her to make a daring leap from personal finance coach to podcast editor and manager.
Curious to know how she conquered this uncharted territory? Stay tuned for a tale of determination, growth, and limitless possibilities.You Will
* Discover effective strategies to grow your podcast editing business and increase your success.
* Learn about the importance of networking and making connections in the podcasting industry, and how it can propel your business forward.
* Gain insights on how to effectively manage a podcast production team to ensure smooth operations and high-quality output.
* Explore strategies for achieving financial sustainability in podcast production and making your business thrive.
* Stay up-to-date on the latest gadgets and tools for podcast editors, enhancing your efficiency and delivering top-notch results.
In this episode of the Podcast Editors Mastermind, you'll hear from Virginia Elder, a former accountant who now owns her own podcast production business. Listen as she shares her insights on building relationships and networking to grow a podcast editing business.
Virginia emphasizes the value of personal connections and the power of in-person networking compared to online marketing. She highlights the value of in-person connections to build relationships and grow your business.
Virginia also discusses the importance of follow-up and shares her system for tracking contacts and initiating conversations. She offers strategies for getting involved at conferences and highlights the benefits of attending events outside the podcasting industry. With Virginia's experience and advice, you'll gain valuable tips on networking, building connections, and growing your podcast editing business.Links And Resources
* How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off - Virginia recommended this book by Donald Miller.
* Free Sales Pipeline Template for Account Tracking - This is a free sales pipeline template for Asana.
* Reaching Abundance - Listen to the Reaching Abundance podcast hosted by Virginia Elder to gain insights and inspiration on personal finance.
* Upwork | The World’s Work Marketplace - Sign up for Upwork, a freelance platform, to find potential clients and offer podcast editing services.
* FinCon - Attend FinCon, a conference for financial professionals and podcasters, to network and build relationships in the industry.
* Asana - Asana is the tool that Virginia's team uses for project management and also as a Customer Relationship Manager (CRM).
About Virginia Elder
Virginia Elder is an experienced podcast manager and editor with a lot of knowledge and expertise in the podcasting industry. She is experienced in project management and client services and she knows how to connect with her ideal clients and deliver great results.
She started editing podcasts while working in accounting. She listened to podcasts all day and became passionate about the medium. This sparked her passion for personal development and led her to start her own podcast, Reaching Abundance. Since then, Virginia has transitioned into podcast management, owning her own successful podcast management...
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