In May 2020, Spotify shook the podcasting world when it announced it had signed the hugely popular YouTube show, The Joe Rogan Experience, to an exclusive deal on Spotify.
The deal meant Rogan’s show would only be available on Spotify, and his back catalogue of videos on YouTube would be removed.
It was part of a huge acquisition journey by Spotify, in their goal to be the number one audio-on-demand platform. But with news that several exclusive podcasts are leaving, and listener numbers down dramatically for some exclusive shows, is the sheen coming off the exclusive approach?
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