Apr 6, 2022
S3E01 - The Magic in Podcasting’s Long Tail with Jeff Vidler
Play • 25 min

Your podcast isn’t in the Top 100 list? Don’t despair. Podcasting’s long tail is a great place to be. Jeff Vidler, president of podcast research company Signal Hill Insights, shares his data on the listening and spending habits of podcast audiences, and what the numbers mean for you.

We cover:

  • Why it's a mistake to apply mass media dynamics to podcasting
  • Where long tail podcasters have an advantage over the Top 100
  • The top reason listeners get into podcasts
  • The latests stats on people who support podcasts through donation or subscription
  • How smart programmatic ads could change podcasting's long tail
  • Where long-tail podcasters should focus their attention in the next 12 months

Get a full transcript of this interview at

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