How Can You Create Consistent Content That Still Feels Authentic To Who You Are?
Play • 35 min

In the 13th episode of Social Media Storyy Telling, we dive into content creation conversations with Alec Hanson. He is a contemporary leader within the Mortgage Industry. Constantly striving to improve, he began his career in origination in 2004 funding over $85M, and was named Rookie of the Year by Scotsman’s Guide. Every subsequent year, Hanson landed on Scotsman’s Top 200 Originator list finishing his best year at $185M. From there, Hanson began coaching and growing a successful branch network in Orange County with his peak year in 2010 funding over $1B at the branch level. Hanson has received Housing Wire’s Rising Star award both in 2017 and 2019 and currently serves as Senior Vice President of Production for loanDepot for the Pacific Southwest Division, overseeing approximately $4B in annual production. A dynamic coach and thought leader, Hanson believes in leading and coaching within the trenches of the mortgage business. He is the author of loanDepot’s Modern Lending Playbook: a strategic and tactical tool designed to equip, train, and evolve the traditional mortgage professional’s skill sets into the modern era. Alec is also the author of “Bypassed: A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer,” which details a systemic approach to help Mortgage Professionals succeed in the digital world. Alec is married to his beautiful wife of 16 years, Erica, and is the proud dad of Phoenix (10 years old) and Scarlett (8 years old). 

Show Notes: 

- How Alec continues to build authentic content for his audience

- What it means to adapt to this new video content age

- How Alec keeps putting out content that’s engaging

- His belief that there’s an audience for everyone

- Identify. Connect. Engage (ICE) in building a community with meaning 

- Micro-impressions as the building blocks of your brand 

Connect with Alec Hanson:





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