The Changemakers
The Changemakers
Dec 7, 2022
Cybersecurity special: Donna Estrin, Estrin Communications
Play • 33 min

In the first episode of our cybersecurity mini-series, Dave chats with Donna Estrin, a PR and communications expert with vast experience at cyber firms large and small. 

After cutting her comms teeth in the PR agency world, Donna moved into tech, beginning her cybersecurity career handling analyst relations for McAfee. She then helped Neustar transform from a traditional telecommunications company to a high-tech security, data and marketing services company, before working on WhiteHat Security’s acquisition by NTT and VMware’s acquisition of Lastline.

Most recently, Donna led comms for ReliaQuest when they acquired Digital Shadows, before departing to launch her new consultancy firm, Estrin Communications.

From analyst, press and media relations to thought leadership, the role of communications is so vital in growing brand reputation and equity. Dave and Donna chat about:

  • how to achieve this in a market that’s as saturated as cybersecurity
  • what really matters to CISOs, and how to engage them by being helpful and adding value
  • what genuine and authentic thought leadership really means
  • why analysts are so important, and how to build successful relationships with them
  • the key cybersecurity trends that we need to be aware of going into 2023

Not only is Donna the perfect guest to get insight into all of the above and more - but she hails from Shaped By’s home city of Bristol! We’ve invited her for one of our famous local craft beers next time she’s over from her home in California.

Stay tuned for more cybersecurity specials coming very soon, as we dive deeper into this fascinating industry that’s so integral to protecting the way we all live and work.

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