We tend to think of marketing as a way to tell people about our nonprofit or our services or maybe an event. It’s one-way communication. Especially with digital marketing, where we’re sending emails or posting on social media. Digital strategist Chris Barlow takes a different approach, which is about using digital marketing to serve donors. I ask him what he means by serving donors, and not only does he answer, he has plenty of useful examples that you can put into practice immediately.
Expertly produced by Glen Munoz at PodProAudio, https://podproaudio.com/