How can digital marketing serve donors?
Play • 51 min

We tend to think of marketing as a way to tell people about our nonprofit or our services or maybe an event.  It’s one-way communication.  Especially with digital marketing, where we’re sending emails or posting on social media.  Digital strategist Chris Barlow takes a different approach, which is about using digital marketing to serve donors.  I ask him what he means by serving donors, and not only does he answer, he has plenty of useful examples that you can put into practice immediately.  

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Expertly produced by Glen Munoz at PodProAudio,

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