Should I cultivate major donors or loyal donors?
Play • 44 min

Can your nonprofit survive on major gifts alone?  Do you have enough loyal donors to keep you afloat?  Maybe in your case they’re the same people but it’s easy to separate the size of a gift from the frequency and take for granted the people who give us $10 or $25 month in, month out.  Today I discuss with fundraising coach Amanda Moore how and when to choose one group of donors over another because, as always with nonprofits, it depends.  

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Expertly produced by Glen Munoz at PodProAudio,

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