December is a big month for most nonprofits in terms of donations but how do you know you’re making the best of the giving season? What plans do you need to have in place and how far in advance? This episode I’m speaking to marketing expert Monica Pitts about the support she provides to nonprofits in planning their end of year campaigns. It’s never too early to start (of course) but it’s also not like you’re starting from scratch. Dust off what works, repurpose things that have resonated with your donor base and decide who’s doing what. And don’t forget volunteers and having seasonal fun with peer-to-peer projects. Monica has great advice for small teams with limited resources as well as those hoping to build and grow their end of year campaigns from previous years. Before we hear from her and how to get her end-of-year checklist and other resources, let me give a shout out to this episode’s nonprofit partner, Journey to Esquire, who supports women and people of color to get their law degrees and pass the bar. Support them at journeytoesquire.com.
Expertly produced by Glen Munoz at PodProAudio, https://podproaudio.com