Nicholas Ind, Professor, Consultant and Author
Play • 23 min

Nicholas Ind is a Professor at Kristiania University College in Oslo, Norway. He is also a Visiting Professor at ESADE, Barcelona and Edinburgh Napier University. He was a founder member of the Medinge Group – an international branding think tank.

In this interview, Nicholas also draws upon his international experience as a consultant for organizations in FMCG, arts and culture, nonprofit, finance and fashion. He has worked on projects for adidas, Telia, Mexx, British Council, Foreign and Commonwealth Office, Unilever, The Economist Group, Wallenius Wilhelmsen, Telenor, The Swedish National Theatre, VSO, and Unicef.

Nicholas is the author of thirteen books including The Corporate Image (1990/1992) – selected as a business book of the year; Terence Conran – The Authorised Biography (1995); The Corporate Brand (1997); Inspiration (2004), Living the Brand (2001/2004/2007), Branding Governance (2007), Meaning at Work (2011) and Brand Together (2012), Brand Desire (2016) and Co-creating Brands (2019). He is also the editor of Beyond Branding (2003), Brands with a Conscience (2016) and Branding Inside Out (2017).

Nicholas has a BA degree in English Literature and History, an MBA and a PhD from the European Graduate School. He is a former Director of the Design Business Association, a member of the advisory board of Corporate Reputation Review, the editorial board of the Journal of Brand Management and is the European Editor of European Business Review. 

Learn more about him at

Connect with him at

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