The Ins and Outs of Go-To-Market Strategy: A Conversation With Rebecca Shaddix
Play • 47 min

What is go-to-market (GTM) strategy, and why do you need one if you're serious about marketing anything? Elana sits down with Rebecca Shaddix, a marketing expert with a passion for education, to look at the basics of identifying your market and crafting a message that will speak directly to the needs of your target audience.

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