Marketing and Education
Elana Leoni | Leoni Consulting Group
Subscribe
What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase brand awareness, engagement, and revenue.
Available episodes
Newest first
Oldest first
Jun 9, 2022
How to Make the Most of EdTech Conferences: A Conversation With Steven Anderson
Elana sits down with Steven Anderson, a thought leader in EdTech and educational transformation, to discuss the upcoming International Society for Technology in Education (ISTE) conference and how to navigate many education conferences. Steven, who attends 30-40 conferences every year, advises how to get the most from a large event like ISTE.
playlist_add
May 26, 2022
2022 Social Media Marketing Tools and Trends: A Conversation With Shana Bull
https://shanabull.com/ (Shana Bull) and Elana review their takeaways from the 2022 Social Media Marketing World (SMMW), including new social media trends and localized marketing tips. Shana also shares marketing lessons as a children's book author.
playlist_add
May 19, 2022
Why EdTech Brands Need to Be Audience-Obsessed: A Conversation With Jacob Hanson
https://www.leoniconsultinggroup.com/team-lcg (Elana) sits down with https://www.linkedin.com/in/jacobhanson1/ (Jacob Hanson), CEO and Storyteller at https://www.prp.group/ (PRP Group). Jacob had a lot to say about EdTech companies and their interactions with the market they serve, including how they can understand and improve that dynamic for everyone involved.
playlist_add
May 12, 2022
Digital Equity in K12 Education: A Conversation With Beth Holland
In this episode, https://www.linkedin.com/in/brholland/ (Dr. Beth Holland), a Partner at https://practices.learningaccelerator.org/guides/digital-equity/introduction (The Learning Accelerator) (TLA), talked with https://www.leoniconsultinggroup.com/team-lcg (Elana) about the nuances and challenges of achieving digital equity, explains why the most successful EdTech products are often the simplest ones, reframes “learning loss” as “unfinished learning,” and so much more.
playlist_add
Apr 28, 2022
How to Appreciate Teachers All Year Long: A Conversation with Teachers
Elana Leoni, CEO of LCG, spent eight years at http://edutopia.org/ (Edutopia), whose founder is George Lucas. One of the things he would say over and over again was that, "Education is the single most important job of the human race" and that "The most powerful element in education is the teacher. Nothing will ever compete with that." In that spirit, our Teacher Appreciation episode of All Things Marketing and Education features three educators whom we're privileged to work alongside in an education community we’re helping build called Nourished Teachers: Rodney Crouse, Christine Ruder, and Tracy Selock. They share encouragement, wisdom, support, and perhaps most importantly, what it's like to be a classroom teacher 24 hours a day, 7 days a week, 365 days a year.
playlist_add
Apr 15, 2022
From Educator to EdTech: A Conversation with Meredith Allen
Elana sits down with Meredith Allen, Head of Customer Happiness at Soundtrap, in this episode of All Things Marketing and Education. The conversation covered a lot of ground, including Meredith's path from teaching to EdTech, working in a role that engages her in yet removes her from education, and how the EdTech industry could become a player in education reform.
playlist_add
Apr 7, 2022
Navigating EdTech Purchasing, Procurement, and Pilots: A Conversation With Rayna (Yaker) Glumac
In this episode of All Things Marketing and Education, Elana sat down with Rayna Elise Yaker Glumac, the managing principal at RYE Consulting and the founder of RYE Collective. Rayna brings her encyclopedic knowledge of education practice and policy to EdTech to discuss how the pandemic has shifted the dynamics in the education purchasing cycle, knowing how to best implement EdTech products, and how educators can advocate for EdTech products.
playlist_add
Mar 21, 2022
Gamification in Education
https://twitter.com/finleyt?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Todd Finley), professor of education at East Carolina University, writer, and creator of Brain Blasts, downloadable infographics filled with best practices for educators, chats about gamification, student engagement, the guiding principles of game design, and so much more.
playlist_add
Mar 16, 2022
What’s it Really Like to Teach in a Pandemic: A Conversation With Tracy Selock
In this episode of All Things Marketing and Education, we sat down with Tracy Selock, who teaches gifted and talented fifth- and sixth-graders in Kankakee, IL, and is an adjunct professor at Olivet Nazarene University, and a founder of the Nourished Teachers Facebook community. Elana Leoni, CEO at Leoni Consulting Group (LCG), chatted with Tracy about what it’s like to teach in the pandemic's third year, what teachers need most from the EdTech industry, and the critical importance of self-care.
playlist_add
Feb 24, 2022
Using Social and Emotional Learning to Amplify Student Voice: A Conversation With Serena Robinett
This episode of All Things Marketing and Education introduces https://www.linkedin.com/in/serenarobinett/ (Serena Robinett), an Education Specialist at https://www.soundtrap.com/ (Soundtrap), a collaborative, cloud-based recording studio that enables students to create music and podcasts. https://www.leoniconsultinggroup.com/team-lcg (Elana Leoni), CEO at Leoni Consulting Group (LCG), chats with Serena about all of the things about social-emotional learning (SEL) including how it should serve students of all cultural backgrounds. She also talks about the role of audio recording in developing students' sense of self, and what veteran educators like Serena can bring to the world of EdTech. We'd love for you to listen to the entire podcast episode but we’ve also highlighted things we absolutely just loved. And don’t forget to scroll to the bottom to access the many resources Serena talked about (including SEL lesson plans and activities!).
playlist_add
Feb 16, 2022
Celebrating 5 Years as Leoni Consulting Group
In this very special episode of All Things Marketing and Education, our team got together to celebrate Leoni Consulting Group (LCG)’s fifth anniversary. We discuss what we’ve learned together and share our passions and insights from these five years. We hope that sharing a little bit about our journey at LCG inspires you to reflect on your own journey and maybe even take a risk or two, because none of our team would be here without that.
playlist_add
Feb 9, 2022
The Power of Storytelling in EdTech: A Conversation with Katie Test Davis
In this episode of All Things Marketing and Education, we meet https://www.forthrightadvising.com/yourteam#:~:text=Katie%20is%20the%20Founder%20of,with%20organizations%20that%20love%20kids.&text=Her%20superpowers%20include%20anticipating%20roadblocks,subjects%20with%20kindness%20and%20empathy. (Katie Test Davis), Founder of https://www.forthrightadvising.com/about (Forthright Advising), a national PR and communications firm focused on organizations that love kids. https://www.leoniconsultinggroup.com/team-lcg (Elana Leoni), CEO at Leoni Consulting Group (LCG), sits down with Katie for a spirited, inspiring conversation about harnessing the power of narrative, identifying relatable characters and core stories, and brighter worlds blossoming from small details.
playlist_add
Feb 2, 2022
Understanding the EdTech Industry: A Conversation With Sandro Olivieri
In this week's episode, we sit down with https://www.projectfounded.org/about (Sandro Olivieri), Executive Director of https://www.projectfounded.org/ (Project FoundED), a community of EdTech founders committed to empowering entrepreneurs and educators to rethink the EdTech landscape. During our chat, Sandro talks in detail about how EdTech is different from other business models, how the pandemic has been a mixed blessing for the industry, and reminded us all to keep educators in the driver's seat.
playlist_add
Jan 13, 2022
Data, Evaluation, and Impact in EdTech: A Conversation with Jason Altman
We're excited to kick off the New Year with the unique perspective of https://www.terralunacollaborative.com/jason-torres-altman (Jason Torres Altman) from https://www.terralunacollaborative.com/ (TerraLuna Collaborative). Jason has devoted his entire career to evaluating education programs that address inequity in schools and communities. In this conversation with https://www.leoniconsultinggroup.com/team-lcg (Elana Leoni), CEO at Leoni Consulting Group (LCG), Jason discusses the power of data in education and EdTech, the expected results of evaluation, and the limitations of what's possible. With his grasp of details, compassion for the disadvantaged, and characteristic blend of humor and humility, he makes the wonky science of evaluation understandable.
playlist_add
Dec 14, 2021
Inequities Exposed During the Pandemic: A Conversation with Sarah Thomas
In this episode of https://www.leoniconsultinggroup.com/all-things-marketing-education-podcast (All Things Marketing and Education), Elana sits down with Dr. Sarah Thomas, a Regional Technology Coordinator in a large district in Maryland, and the founder of http://www.edumatch.org/ (EduMatch), a charitable organization that empowers educators to make global connections across common areas of interest. During this discussion, Sarah reveals some of the biggest challenges in K-12 education today; she specifically talks about the inequities that were exposed during the pandemic and provides some examples of how her district worked to overcome them.
playlist_add
Dec 7, 2021
Essential EdTech Lessons Learned During the Pandemic: A Conversation with Monica Burns
This episode, Elana sits down with https://classtechtips.com/about-monica/ (Monica Burns, Ed.D), an EdTech consultant, curriculum consultant, and author. As a former New York City public school teacher, Monica offers helpful tips, tools, and strategies for educators through her blog posts, presentations, podcasts, TikToks, books, and more. Her website https://classtechtips.com/ (ClassTechTips.com) and her podcast https://classtechtips.com/category/podcast/ (Easy EdTech) help educators integrate classroom technology with deeper learning in mind. In her latest book, https://www.ascd.org/books/edtech-essentials?variant=121021 (EdTech Essentials), she guides educators through ten strategies to help incorporate technology in every learning setting.
During this conversation, Monica shares her perspective on some of the lessons learned in education during the pandemic, foreshadows the educator experiences in December and January for marketers, and reflects on the unique circumstances that tur…
playlist_add
Nov 16, 2021
Making a Deep Impact in Education featuring Chris Walsh
In episode five of All Things Marketing and Education, Elana sits down with Chris Walsh, an educator, media producer, and entrepreneur passionate about using digital tools to bring large-scale innovations to teaching and learning. Throughout this conversation, Chris explains how EdTech marketers can meaningfully engage with educators right now and explores his personal impact while working both in and out of the classroom throughout his career.
[00:32] A little bit about Chris
[11:13] How do educators rely on EdTech?
[13:24] Chris’ career as an educator
[16:02] Why Chris loves middle school
[19:13] Chris’ intro into tech
[23:00] “It wasn’t a switch that flipped. It was an evolution over several years.”
[24:25] We’re all in this profession not for the money but for the impact.
[25:08] Schedule in and out of the classroom
[28:30] Burning out of startups
[31:15] “In order to have scale, I need to first have deep impact.”
[37:33] The importance of authenticity in marketing…
playlist_add
Nov 2, 2021
Educator Mental Health and the Power of Being a Connected Educator: a Conversation with Nick Provenzano
This week, Elana sits down with Nick Provenzano, an educator of over 15 years, technology integrator, makerspace director, speaker, and author. During the chat, Nick emphasizes the value of connections between educators, opens up about the importance of normalizing conversations about depression and anxiety in education, and provides tips for educators on how to collaborate with EdTech brands.
2:30: Nick’s journey in Education
5:32: Nick speaks to keeping it real as an educator, and not presenting his perfect self, and toxic positivity
12:12: The value of becoming a mentor
16:33 The weirdness of seeing yourself become a mentor
19:10: How do we begin normalizing conversations around mental health?
25:05: “The only way you normalize something is by normalizing it.”
25:51: Depression is chemicals in your brain; learning your body.
26:03: “People put teachers up on pedestals just to tear them back down.”
29:40: Take a few things off your plate.
32:38: “Teachers wanna have fun b…
playlist_add
Oct 12, 2021
How Teachers Can Expand Their Impact Beyond the Classroom
This week, Elana sits down with https://www.leoniconsultinggroup.com/team-lcg (Lily Jones), a curriculum developer, education writer, and social media strategist. After seven “inspiring and exhausting” years as a first grade and kindergarten teacher, Lily took her passion for innovative education outside of the classroom and documented how she exactly did it. She now empowers thousands of educators to do the same on her website and her community of educators, https://www.educatorforever.com/ (EducatorForever.com).
In this talk, Lily reveals the many ways to be a teacher inside AND outside of the classroom by sharing tips on how to navigate being a full-time teacher and a “Teacherpreneur” (a teacher entrepreneur) and gives EdTech brands some helpful tips for appreciating teachers year-round.
Episode Skeleton (use this to jump to the parts you want to listen to):
2:30: Lily’s journey through education
7:36: Lily speaks about careers outside of education.
8:25: “Just because y…
playlist_add
Sep 16, 2021
Creating EdTech Products That Solve Real Problems: Featuring Adam Bellow
In this episode, we sat down with Adam Bellow, co-founder, and CEO of Breakout EDU, and an EdTech entrepreneur and technologist. Adam gives his best advice for educators who are considering transitioning into EdTech, provides insight on how EdTech brands can successfully communicate with their educator audience, and discusses some of his philosophies on how to create genuine solutions for classroom problems.
About Breakout EDUBreakout EDU: we unlock the love of learning through games.
Breakout Edu is a box with padlocks on it, each lock with a different academic purpose. Students work together in small groups to collaboratively unlock the box. Inside of the box, there are discussion cards based on the 4 C’s. About 2 years ago, Breakout also launched a digital platform with games, a game design school and a series of course materials that allows the students to become creators. Adam expressed a huge value for student creation and student ownership as a higher level proof of learning…
playlist_add
Aug 31, 2021
The Joy of Community with Porter Palmer
This week, in the very first episode of our podcast, we play some inside baseball with Elana’s partner in crime Porter Palmer. Although we are all life-long learners, we would say Porter is an expert in community building and authentic communications. Porter is in her third year of working with Leoni Consulting Group (LCG), most recently as the Director of Joy.
Porter spent her early career as a special education teacher for nearly a decade. Elana and Porter discuss the circumstances that developed her career from the beginning, from societal pressures limiting the options of what a woman can be, to a deep love of “seeing the light come on” in her students, to being able to support teachers and students as a community builder now. Porter and Elana also tell the story of how they met while working two other positions at other companies and then working together at LCG.
As a community builder, Porter discusses the nuances between engagement, audience, and communities. To her, carin…
playlist_add
Aug 17, 2021
Welcome to All Things Marketing and Education
What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase brand awareness, engagement, and revenue.
playlist_add