Lives of Tomorrow
WGSN
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The world is changing fast – and so are our lives. Carla Buzasi, CEO of WGSN, the world’s most famous trend forecasting company, talks to leading experts from around the world about what the changes mean for us all and how it will affect our Lives of Tomorrow.
Available episodes
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May 26, 2023
Dad Has The Answer To Everything - Or Does He?
A conversation about the future of fatherhood with CEO of WGSN Carla Buzasi and US YouTuber Rob Kenney.
Rob launched his series ‘Dad, How Do I?’ after struggling dealing with the pain of an absent father. He posts tutorial videos to help other dads fill gaps in their knowledge to teach their kids and now has over 4 million followers.
Rob talks about the future of fatherhood, how online communities can help fathers and how it makes him sad that his followers ask him simple things like how to tie their shoe laces.
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May 12, 2023
How Tattoos & Veganism Can Inspire Brand Growth
Who would have thought that veganism and tattoos would end up being mainstream? And what will be the next thing that moves from the fringes to the masses? This episode just might give you the answers.
Carla Buzasi, CEO of WGSN is joined by award-winning business columnist and brand consultant Helen Edwards to discuss how tomorrow's brand growth will come from the fringes and how to get there first. In her latest book, "From Marginal to Mainstream," Helen outlines strategies for identifying and capitalising on emerging trends and subcultures.
Expect to hear Carla and Helen discuss the rise of veganism, Helen’s forecast of emerging trends and how to stay ahead of the curve and succeed in the ever-changing world of business.
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Apr 28, 2023
Scrolling Into the Future With Care
Have you taken a break from social media due to screentime overload and toxic media?
You're not alone. As mental health becomes a priority, social media platforms are stepping up with resources and solutions to promote a "care culture".
In this episode, mental health advocate Jorge Alvarez shares his journey and how he's working with platforms like Tik Tok and Instagram to make social media safer and more inclusive. We also explore the future of care culture, what form it will take within apps and predict how this will impact creators and users.
Join WGSN CEO Carla Buzasi as she interviews Jorge and explores the rise of the caring economy, it’s future and the importance of digital rest stops for creators and users alike. Discover how social media care culture can improve our wellbeing and communities, both online and offline.
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Apr 14, 2023
Navigating the Future of Sustainable Travel With Sonu Shivdasani
How much do you think of the planet when planning a trip away?
In this episode of Lives of Tomorrow, Carla Buzasi sits down with sustainable travel pioneer Sonu Shivdasani OBE to talk the future of travel.
Sonu is CEO and joint creative director of the sustainable Soneva resorts brand.
Carla and Sonu recently published a white paper The Future Traveller, a joint project between WGSN and Soneva. The report focuses on the evolving demands of tomorrow's traveller who wants a more sustainable approach to their travel options. White paper available here - https://bit.ly/3MGcnQT
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Mar 31, 2023
How AI Will Cook Your Food and Clean Your Home
By 2033, it's likely that robots will take over household chores such as cooking, cleaning, and washing. With this automation, family members may even be able to have personalised meals without the kids complaining.
According to research conducted by Oxford University, AI is predicted to save 40% of the time we currently spend on household work. In this interview with Professor Ekaterina Hertog, lead researcher behind the study, Carla Buzasi explores what this means for the future and how AI will impact jobs. Additionally, they discuss how robots will handle the knowledge they learn about us when they enter our homes.
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Mar 17, 2023
Drumming Up the Future of Advertising
Will TV ads still be around in the future? Will we get more personalised ads? And will AI be able to make commercials where a gorilla is playing drums to a Phil Collins tune? Simon Cook, the CEO of Lions, organisers of Cannes Lions - the international festival of creativity - joins Carla Buzasi to discuss the future of advertising. They delve into the world of brands and the constantly evolving ways to reach and engage younger audiences who have more nuanced expectations than the older generations.
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Mar 3, 2023
Fashion Reimagined with Amy Powney
Fashion Reimagined is a new documentary film about how hard it is for a fashion brand to be truly sustainable. The film stars Amy Powney who is the Creative Director of the brand Mother of Pearl. In this episode of Lives of Tomorrow Amy joins Carla to discuss why it is so hard to build a brand with a passion for sustainability, and how we as consumers need to be rethinking our habits when it comes to buying clothes.
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Feb 17, 2023
From TV Dinners to Lab-Grown Cows
New York-based food futurist Mike Lee knows what and how we'll be eating in the future. Mike is the Co-Founder & Co-CEO of Alpha Foods and Founder of The Future Market, a Futurist food lab that explores what our food system could look like in the next 5-10 years. Listen to Carla and Mike “chewing the fat” about food trends, sustainable food, lab-grown meats and what the future of eating around the dining table as a family will look like.
Read more about Mike Lee here:
https://thefuturemarket.substack.com/
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Feb 3, 2023
What Will We, and Our Avatars, Be Wearing in the Future?
H&M Forecaster Dennis Claesen knows what you’ll be wearing two years from now. It is his job to predict the trends of the future and bring them to life in H&M’s shops all around the world and even in the metaverse. His message is clear. The clothes of tomorrow will be customizable and can be altered to fit different needs and occasions which also will make clothing much more sustainable. This is just one of the interesting topics he and Carla Buzasi discuss in this episode.
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Jan 27, 2023
What’s in Your Wallet (of Tomorrow)?
Will there be cash in the future? Will cars someday be able to pay for gas without you needing to take out your wallet? What happened with crypto? These are some of the topics Carla Buzasi discusses with Chief Operating Officer of Money 20/20 Scarlett Sieber in this episode of Lives of Tomorrow. We look at how the financial services industry - think money, banks, and fintech - will look a few years from now. Yes, your car will soon be paying for the fuel without you needing your wallet and no, crypto is not dead.
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Jan 13, 2023
Anxiety on the Rise
The younger generations are struggling with anxiety. They fear climate change, not being able to afford a house, and living up to expectations of society and social media.
How will this affect their lives in the years to come? In this episode of Lives of Tomorrow, Andrea Bell, Director of Insight at WGSN talks to Carla Buzasi about her research and predictions on the anxious generations and how we can help them to deal with their fears about the future.
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Dec 28, 2022
Brainstorming Session
How will we work in the future and what will our work-life relationships look like? Carla Buzasi talks to her colleague Allyson Rees, Senior Strategist at WGSN and Allyson recently wrote the report ‘The future of work’. Carla also asks Allyson about what directions she thinks this podcast should take and Carla tries out a set of recurring questions with Allyson.
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Dec 28, 2022
Information Overload in Brazil
Normally we think of Brazilians as happy and cheerful people but actually Brazilians are, according to studies, some of the most anxious people in the world. This affects their view on the future. In this episode Carla is talking with Daniela Dantas, the VP of WGSN in Latin America, and Daniela explains what she thinks one of the factors behind the rise in anxiety is - the overload of information that people from Latin America are facing.
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Dec 1, 2022
Trailer
Getting set up. Carla Buzasi talks to sound designer Ines Cetenji and producer Claus Cancel about the thoughts behind the podcast and what you can expect from future episodes.
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