Back to the cookie-less future
Play • 43 min

Since we first covered the topic in episode one, Google has revealed that it will NOT replace third-party cookies with an equivalent mechanism to identify individual users. Cue anxious marketers asking themselves: "How are we going to do our jobs?!" Fortunately, Dan, Jenna, and Nasser are back to paint a much more vivid picture of our cookie-less future, gliding their hoverboards across talking points including:

  • Why are third-party cookies going away?
  • User Tracking 101
  • Privacy-preserving approaches to real-world problems
  • What the FLoC?
  • Welcome to cohort party 29056!
  • The Three-Step Cookie Doomsday Preparedness Plan™

LINKS: DAC: "Google’s shift away from cookies and personal ad IDs" (Mar 2021) | DAC: "How to be data-driven in a crisis" (Apr 2020) | DAC: "Digital advertising in a cookie-less future" (Feb 2020) | DAC: "Google's 'Privacy Sandbox' invigorates data transparency debate" (Aug 2019) | DAC: "How to respect data privacy in the digital age" (Jan 2019) | ATTRIBUTIONS: "radio band.wav" by Paper Jam of | "Tape Rewind.wav" by Analog Bleep Ten of

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