And we're back! Our triumphant trio returns to reveal all about marketing's hottest topic: generative artificial intelligence. Find how "the most profound technological development since the internet itself" is set to reinvent, well, pretty much everything. Along the way, Dan, Nasser, and Jenna delve into topics definitely not suggested by ChatGPT, including:

• Neural networks and fighty robots: How does generative AI actually work?
• Player 2 has entered the game... Google Bard!
• The inevitable rise of "prompt engineering"

LINKS: DAC: "Microsoft vs. Google: The battle for AI supremacy is on" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org