Nov 3, 2020
From "welcome back" to Westworld
On a scale of "one size fits all" to "borderline creepy", just how personalized should marketing be? Well, it depends, but one thing's for sure: there's no shortage of nuance, distrust, and legislation to contend with. In short, personalization is a hot-button topic—but Jenna, Dan, and Nasser are here to push it.
The Christopher Nolan Guide to Personalization
Social's wacky algorithms
Thinking, Planning, Doing, Feeling
The choir of positive reinforcement
Has too much personalization broken the world?
How poor targeting spoiled Nasser's Christmas
Hello, Proove Intelligence!
LINKS: Proove Intelligence: "https://www.prooveintelligence.com/blog/customer-analytics-this-time-its-personal-or-is-it/ (Customer analytics: This time it's personal... or is it?)" | http://www.dacgroup.com (www.dacgroup.com) | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org