Vivek Sharma is the Co-Founder and CEO of Movable Ink. Movable Ink has created a marketing solution that helps brands work data into personalized content. Basically, they help businesses leverage their data to help customize content and marketing messages. And it works. Companies who switch from a one-size-fits-all-marketing model to customization tend to see large increases in engagement.
Vivek started his career as an engineer & sales, making him a double threat as a startup founder.
During our chat we discussed the ins and outs of Movable Ink, some important lessons Vivek has learned while growing the company and rapidly increasing headcount, overcoming unpredictable obstacles, his perspective on capitalizing a startup and much more.