Is Abercrombie's New Campaign Really So Body Positive?
Play • 29 min

Abercrombie & Fitch just launched a new inclusive, body positive marketing campaign around Fierce, their well-known fragrance. The campaign features 20+ notable people, including a few plus size folks. Can a campaign around a fragrance do anything for positive body image? We discuss.

More episodes
Search
Clear search
Close search
Google apps
Main menu