How Agencies Thrive
StackAdapt
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How Agencies Thrive is dedicated to helping forward-thinking, digitally savvy, lean-and-mean marketers win in the rapidly evolving digital landscape.
Learn more at www.stackadapt.com.
Available episodes
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Sep 13, 2023
S4 E3 | AI and The Power of Programmatic
Dive into the world of AI and programmatic advertising to learn the advantages of AI-driven platforms. Get an informed look into an exciting future where AI might generate ad content, and redefine KPIs. Host Sneha Suhas joined by AI experts Zeynep Akkalyoncu and Arthur Faisman from StackAdapt.
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Aug 30, 2023
S4 E2 | Lights, Camera, Digital: The Art of Entertainment Marketing
Learn how the digital landscape is transforming the way entertainment is promoted. Join host Sneha Suhas as she chats with entertainment marketing expert Amanda Au. They uncover the power of analytics, best practices in entertainment marketing, creative approaches that draw audiences, and emerging trends in the world of entertainment marketing.
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Aug 16, 2023
S4 E1 I Marketing Funnels Demystified: Strategies for Success
Learn how to build a full funnel marketing strategy, how non-linear customer journeys work, and how to optimize your marketing funnels across platforms and industries. Host Sneha Suhas is joined by marketing experts Chris Barr and Adam Ansoff from Add3 to discuss.
©StackAdapt Inc.2023
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Jul 26, 2023
S3 Bonus Episode 6 | Decoding Marketing Attribution: Data Driven Success
Learn how new strategies and technologies are enhancing the world of marketing attribution. Sneha Suhas explores how Jewelry Television shifted their marketing attribution strategy to thrive in the evolving digital landscape. Take away insights on selecting an attribution model that aligns with your business and marketing efforts, with expert input from Ryan Mcclurkin, Chief Analytics Officer at Jewelry Television.
©StackAdapt Inc.2023
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Jul 12, 2023
S3 Bonus Episode 5 | Strategies for Success in Marketing Financial Services
Sneha Suhas is joined by experts in financial services marketing to unpack the latest trends shaping finance, and to share strategies for marketers in the finance industry. Daniel Allocca, Partner and Head of Digital and Integrated Marketing, Alli Van Spankeren, Vice President, Digital and Integrated Marketing, both from Prosek Partners and Sam Jensen from StackAdapt join Sneha Suhas to discuss actionable insights in the competitive financial marketing landscape.
©StackAdapt Inc.2023
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Jun 28, 2023
S3 Bonus Episode 4 I Top Strategies for Healthcare Marketing
Sneha Suhas is joined by industry experts Katey Watkins from Lever Interactive and Carly Foy from StackAdapt to unpack the dynamic world of healthcare marketing. They discuss marketing strategies for healthcare that drive patient acquisition, enhance brand reputation, and foster meaningful patient-provider relationships.
©StackAdapt Inc.2023
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Jun 14, 2023
S3 Bonus Episode 3 I Must-Know Trends and Strategies in B2B Marketing
In this episode, host Sneha Suhas is joined by Julian Lo from StackAdapt and Jillian White, Media Director at MRM to unpack the current B2B landscape. They discuss the latest trends in B2B marketing, and the best strategies for winning B2B campaigns.
©StackAdapt Inc.2023
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May 31, 2023
S3 Bonus Episode 2 I The Power of Personalized Targeting
Sneha Suhas and creative expert Rebecca Damiani from StackAdapt explore how personalized ads can drive programmatic advertising success. They discuss what personalization is, how ad creative can be personalized, and how to optimize for personalization.
©StackAdapt Inc.2023
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May 17, 2023
S3 Bonus Episode 1 | Programmatic and the PR Landscape
Join host Sneha Suhas, Glenn Frates, Regional Vice President at Cision, and Ben Brodie from StackAdapt as they explore how PR has evolved in recent years, unpack the current traditional media landscape, and how that can complement a digital marketing strategy.
©StackAdapt Inc.2023
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Feb 22, 2023
S3 E12 | Programmatic Pulse: Unpacking the Latest Digital Advertising Trends
In this season finale, we’re checking the pulse on all things programmatic. Matt Evered chats with experts from StackAdapt, Mark Shannon and Brandon Langevin about the latest digital advertising trends, and explores emerging channels in the programmatic space.
©StackAdapt Inc.2023
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Feb 8, 2023
S3 E11 | Beyond Billboards: Digital-Out-of-Home Explained
Matt Evered and Chris Allison from Vistar Media discuss how marketers can leverage digital out-of-home (DOOH) ads to drive programmatic performance. Learn why programmatic DOOH will help you engage your target audience in public spaces, driving brand awareness and engagement.
©StackAdapt Inc.2023
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Jan 25, 2023
S3 E10 | Hit the Right Note With Audio Advertising
Matt Evered and Kevin Linger from Xero unpack how marketers can leverage programmatic audio advertising to connect with listeners, right in their ears. Learn what programmatic audio is, how it works, and how to leverage audio to reach quality audiences in screen-free moments.
©StackAdapt Inc.2023
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Jan 11, 2023
S3 E9 | Forecasting a Successful Weather Targeting Campaign
Matt Evered and Bobbi Whyte from Big Partnership (UK) discuss how the weather can influence consumer habits and buying behaviour. Learn what weather targeting is, weather targeting strategies, and how you can leverage this tactic to tap into the influence of weather.
©StackAdapt Inc.2023
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Nov 23, 2022
S3 E8 | How to Add Programmatic to Your Marketing Mix
Matt Evered and programmatic expert Helene Parker unpack the basics of programmatic advertising. Learn how to add programmatic to your marketing mix, how to scale with programmatic, and best practices for programmatic ads.
©StackAdapt Inc.2022
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Nov 9, 2022
S3 E7 | Footfall Attribution: From Digital Ads to In-Store Traffic
Ever wondered how digital efforts can lead to in-store conversions? In this episode, host Matt Evered discusses how digital efforts can drive traffic to a brick-and-mortar location and what footfall attribution is all about with experts from North Strategic and StackAdapt.
©StackAdapt Inc.2022
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Oct 26, 2022
S3 E6 | How to Drive Performance With B2B Marketing
Matt Evered chats with Mohan Ram and Mike Partin from DigitalOcean to learn tactics for driving B2B marketing performance. Learn how to define a full-funnel strategy, B2B marketing best practices, and programmatic strategies for B2B campaigns.
©StackAdapt Inc. 2022
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Oct 12, 2022
S3 E5 | Leveraging Programmatic Creatives That Convert
Matt Evered and creative expert Farzin Ghayour from StackAdapt discuss why creative is king when it comes to digital advertising, and what it takes to build creatives that lead to conversions.
©StackAdapt Inc.2022
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Sep 28, 2022
S3 E4 | Global Trends in Advertising Spend
Join Matt Evered as he unpacks global marketing and advertising trends with StackAdapt experts from around the globe. Learn insights in agency spending, consumer behaviour in markets around the world, and the buying signals that are forecasting future digital advertising trends.
©StackAdapt Inc.2022
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Sep 14, 2022
S3 E3 | Reach Voters With Digital Political Advertising
Matt Evered explores how programmatic advertising can drive political campaign performance with guests Todd Van Etten, Chief Digital Strategist at The Herald Group, and Nathan Saxman, Senior Account Executive at StackAdapt. Learn how a diverse media mix can benefit political messaging, and how programmatic strategies can drive political campaign success.
©StackAdapt Inc.2022
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Aug 31, 2022
S3 E2 | Score Big With In-Game Advertising
There’s a new kid on the digital advertising block: In-game advertising. Join Matt Evered and Aditi Ramesh, Director of Programmatic at Anzu, as they break down what in-game advertising is, how advertisers can get in the game, the benefits of this programmatic channel, and more.
©StackAdapt Inc.2022
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Aug 17, 2022
S3 E1 | Winning E-commerce With Programmatic Campaigns
Matt Evered and Praveen Victor, Head of Growth at Clutch, explore how digital marketers can leverage programmatic advertising for e-commerce campaigns. Learn the latest e-commerce trends, how to track programmatic performance throughout the conversion funnel, and discover how programmatic advertising is a disruptor in the automotive industry.
©StackAdapt Inc.2022
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Aug 10, 2022
S2 Bonus Episode 04 | How to Avoid Ad Fatigue
In the final one of the How Agencies Thrive Bonus Episode series, Matt catches up with StackAdapt’s creative expert, Allie Hobbs who gives well-sought-after advice on ad fatigue, how to avoid it and what creatives techniques could be adopted to slay your ads.
©StackAdapt Inc.2022
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Jul 13, 2022
S2 Bonus Episode 03 | Trends in Programmatic Advertising
In this bonus episode of How Agencies Thrive, Matt Evered, Education and Development Manager at StackAdapt leads a discussion with Pierce McManus about the top three trends that advertisers need to be paying attention to right now.
©StackAdapt Inc.2022
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Jun 15, 2022
S2 Bonus Episode 02 | Using Marketing Data to Impact Your Campaigns
In this bonus episode of How Agencies Thrive, Matt Evered, Education and Development Manager at StackAdapt leads a discussion about marketing data with Alex Billington from Funnel and Mark Shannon from StackAdapt.
©StackAdapt Inc.2022
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May 18, 2022
S2 Bonus Episode 01 | How to Escape the Walled Gardens
How Agencies Thrive is back with bonus episodes before Season 3 takes off in full swing! Join Matt Evered as he chats with Shiv Gupta from U of Digital, to unpack the shift in advertising beyond the walled gardens, and how agencies can best leverage programmatic in their upcoming digital campaigns.
©StackAdapt Inc.2022
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Feb 23, 2022
S2 E12 | The Power of Programmatic for Political Ads
Learn how political advertising is evolving, and how programmatic technology is helping agencies run political campaigns that thrive. We’re joined by Ryan Horn from Bullhorn Communications and Katrina Moore from StackAdapt to discuss.
©StackAdapt Inc.2022
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Feb 9, 2022
S2 E11 | Certified Strategies for Higher Education Marketing
Learn how education marketers have adopted new strategies to stay relevant and competitive in a rapidly changing climate for higher education institutions. We’re joined by Alison Baumann from TCS Education System, and Ben Masters from StackAdapt to discuss.
©StackAdapt Inc.2022
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Jan 26, 2022
S2 E10 | Leveraging Programmatic for a Vertical Marketing Strategy
In this episode, we’re joined by Maz Tannir and Anup Patel from the Canadian agency, WS, to discuss innovative ways that programmatic advertising technology can be used for niche verticals and showcase best practices for campaign performance.
©StackAdapt Inc.2022
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Jan 12, 2022
S2 E9 | Driving Performance With Contextual Advertising
We’re joined by Yang Han, Vitaly Pecherskiy, and Ned Dimitrov from StackAdapt to explore the future of contextual advertising. They discuss current contextual advertising technology, industry trends to look out for in 2022, and the bright future of contextual advertising in the programmatic landscape.
©StackAdapt Inc.2022
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Dec 1, 2021
S2 E8 | Driving The First Click With Creatives
In this episode, we're joined by Denis Melnik of JC+CO Growth Accelerants Inc. to discuss innovative ways in which marketers can drive the first click on their creatives. We dive into uncovering engagement tactics, creative strategy, and catering to the right audience segments to provide insight into how to accelerate that first audience interaction.
©StackAdapt Inc.2022
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Nov 10, 2021
S2 E7 | How to Cultivate Thriving Cannabis Marketing Campaigns
Cannabis is a highly regulated industry, but in 2020, sales grew by 67%. We’re joined by Peter Reitano from Abacus Agency and Amika Evans from StackAdapt to learn how using compliant tactics and leveraging emerging technology can help advertisers thrive, even when working in sensitive verticals like cannabis marketing.
©StackAdapt Inc.2022
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Oct 27, 2021
S2 E6 | The Right Prescription for Healthcare Marketing
We’re joined by Alexander Romero-Wilson of Eko Health to discuss how the pandemic has driven innovation in healthcare marketing, from unique strategies to healthcare compliance. Listen in to learn how healthcare marketers can thrive despite impacts of COVID-19 on the industry, and the future of healthcare advertising.
©StackAdapt Inc.2022
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Oct 13, 2021
S2 E5 | The Greatest Assets for Financial Services Marketing
The last two years have been defined by career changes, relocation, and urgency when it comes to making financial decisions. We’re joined by Cash Meyerhoffer and Jennie Anderson from thomasarts, and Zach Van Kerrebroeck from StackAdapt, to learn how financial services marketing has shifted strategically to build consumer trust, and foster growth during uncertain times.
©StackAdapt Inc.2022
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Sep 29, 2021
S2 E4 | How to Plan Your 2021 Holiday Marketing Campaigns
Last year’s uncertain holiday season saw limited in-store shopping options and online shopping taking the spotlight., The way consumers purchase products has changed significantly in the last 18-months, and needs to be taken into consideration for your 2021 holiday planning. In this episode, we’re joined by three campaign experts from StackAdapt to discuss past learnings and future strategies for holiday shopping as we head into this year’s busiest retail season.
©StackAdapt Inc.2022
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Sep 15, 2021
S2 E3 | Strategies to Succeed in B2B Digital Marketing
Without conferences and business travel, B2B marketers have shifted their focus to other strategies, like demand generation and account-based marketing. We’re joined by Rob Bridgens from Reflect Digital, and Brandon Langevin from StackAdapt, to discuss how B2B has embraced digital marketing tactics, and how marketers can thrive in this new landscape.
©StackAdapt Inc.2022
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Sep 1, 2021
S2 E2 | The Future of Travel and Tourism Marketing
Since 2020, nearly every aspect of the travel and tourism industry has had to adapt. With strict travel regulations, stay-at-home orders and plans put on hold, marketers have had to embrace changes to navigate the waters ahead. We’re joined by Jim Reagan from MediaOne and Jason Laronde from StackAdapt to reflect on consumer trends, impacts to the industry, winning strategies, and the future of travel and tourism marketing.
©StackAdapt Inc.2022
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Aug 18, 2021
S2 E1 | Navigating the New Normal in 2021
In this roundtable discussion, we’re exploring how agencies can thrive in the new digital marketing normal. Chris Kane of Jounce Media, Nadine Tull from Mirren, and StackAdapt’s Vitaly Pecherskiy discuss how the digital marketing landscape has evolved, the silver linings that the pandemic has brought the advertising industry, and what digital marketers can expect moving forward.
©StackAdapt Inc.2022
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Aug 18, 2021
S2 E0 | Season 2 Overview
How Agencies Thrive is back! In this season preview, host Matt Evered fills you in on the guests and topics that you can expect to hear in upcoming episodes. Tune in to learn how this season of the show will help your agency thrive.
©StackAdapt Inc.2022
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Nov 5, 2020
S1 E13 | Holiday Special: Tactical Strategies to Maximize this Year’s Shopping Season: StackAdapt
In this special holiday episode from StackAdapt, Vitaly Pecherskiy, Co-founder and COO, is joined by Meredith Hentschel, Solutions Manager, to discuss the transformative impact of COVID-19 on the advertising industry as a whole.
Meredith reveals how different buyer demographics have reacted differently to COVID-19. While a baby boomer with significant passive income might be less concerned with the ongoing situation, your sales might have witnessed a significant dip if you are targeting a younger clientele.
Listen in while Vitaly and Meredith discuss how the pandemic has accelerated the shift toward e-Commerce and digital advertising. But, is this shift towards digital a permanent one? Will Covid change buyer behavior for good? Or, can we expect store footfalls to go back to pre-Covid levels once a vaccine is discovered and the fear of infection subsides?
Whether you have already pivoted your targeting to this entirely new demographic already or you are seeking actiona…
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Sep 9, 2020
S1 E12 | Building Agency 2.0: Alex Panousis, Carat
In this episode, Vitaly Pecherskiy, StackAdapt’s Co-founder and COO, talks with Alex Panousis, CEO, Carat Canada about the bigger picture and building agency 2.0. While most sectors have managed to run their operations relatively smoothly, others have been completely devastated in the 6 months since the world went into lockdown mode owing to COVID-19.
Alex emphasizes the importance of understanding the intricacies of a business can enable an agency to develop innovative ideas that can ensure growth even in this challenging environment.
Listen in while Vitaly and Alex discuss how to utilize data while giving due importance to creatives. The agencies of today have to resist the temptation to make pure data-driven decisions that completely eliminate human intervention. How can creativity be the differentiating factor that can help agencies stand out in a competitive marketplace? And how can agencies help their clients not only survive but also thrive in spite of the pandemic?
Whe…
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Aug 26, 2020
S1 E11 | Why Agile Ad Agencies are the Need of the Hour: Ashley Shuey, Allen & Gerritsen
In this episode, StackAdapt’s Carly Foy is joined by Ashley Shuey, Media Director at Allen & Gerritsen to discuss the fluidity of agencies in 2020. When most of the world went into a complete shut-down in mid-March, many organizations pressed the panic button and pulled the plug on advertising - albeit temporarily.
Ashley highlights why purely buying media from a mathematical standpoint is flawed - because at the end of the day you are marketing to people not pixels.
Listen in while Ashley and Carly discuss how the scenario changed completely when organizations resumed advertising. Consumer perceptions and behaviours due to the pandemic, and in the wake of the BLM movement were definitely not the same. So why is it important to focus on the consumer’s state of mind? And how are Allen & Gerritsen driving diversity and inclusion?
If you are looking to learn from an agile agency and how they pivoted quickly, this is your episode!
Key Takeaways from this Show
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* How bei…
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Aug 12, 2020
S1 E10 | How Schools and Colleges are Pivoting for Today and Tomorrow: John Miller, Vermont Law School
In this episode, Pam McBride of StackAdapt learns some valuable lessons about how to pivot on a dime from the Vermont Law School’s John Miller. The Vermont Law School was able to leverage the expertise of its marketing team to mitigate the negative fallout of COVID-19. John shares how having an in-house team allowed the school to adopt a nimble approach and quickly pivot its marketing strategy after the virus broke out.
John built an in-house next-generation marcomm team nearly 5 years ago that was instrumental in adopting a nimble approach and quickly pivoted their marketing strategy across all departments of the institution.
Listen in while John and Pam discuss why strategy and innovation are a must to survive in a challenging marketplace and how VLS’s response to the current climate was to further expand their already extensive online curriculum. Is online learning the new normal for all institutions? What obstacles are the non-blended classroom schools facing?
If you are loo…
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Jul 22, 2020
S1 E9 | Creative Strategies to Protect and Revive the Travel Industry Post-COVID: Mikey Sadowski, Intrepid Travel
The overarching theme of this episode with StackAdapt’s Jason Laronde and Mikey Sadowski from Intrepid Travel, is COVID-19 and its far-reaching impact on the travel industry. With the World Health Organization estimating that the pandemic will result in a 78% contraction for the travel industry, Mikey shares some insights into how to both protect and revive travel in these challenging business conditions.
From negligible to moderate to severe – the virus has had a varying impact on mobility and hence, travel in different regions of the world.
Listen in while Jason and Mikey discuss how Intrepid has altered its messaging to effectively connect with their audience. Specifically, listeners will learn how a story-telling approach can help you get your brand message across. Are there any particular demographics that are proving more responsive to marketing? How can you ensure safe and responsible travel?
If you are looking to learn more about how the travel industry is coming up wi…
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Jul 8, 2020
S1 E8 | All Things Measurement and Attribution
In today’s show, Michael Shang, Director of Partnerships and Product Solutions, Stackadapt interviews Rachel Gantz, GM, Activation, Comscore Inc.
We start this show with Rachel sharing her background information. Rachel started as a strategic consultant. However, she soon realized that industry stakeholders were finding it difficult to access granular data. And soon she pivoted towards market research and advertising.
Next, listeners will learn about the different benefits of using Comscore solutions. Comscore provides advertisement planning and buying solutions that enable media buyers to make correct business decisions. Additionally, using Comscore solutions, media buyers can also measure ad performance and purchases down to an extremely granular level.
In this segment of the show, you will also learn about the latest Comscore solution which allows media buyers to track data and user behavior without the use of cookies.
Next, we talk about the impact of COVID on CTV consum…
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Jun 24, 2020
S1 E7 | Digital Advertising in the Finance World
In this episode, Rob Assimakopoulos of CIBC and Share Ryan from StackAdapt discuss digital transformation in the financial services and banking industry, and how it has been greatly accelerated in the past few months due to the coronavirus outbreak.
As we practice social distancing and attempt to carry out business in a contactless manner, going digital has become a necessity. So, what are some of the biggest challenges that banks and financial institutions face as they attempt to increase digitalization?
Listen in while Rob and Share dig into companies, messaging and how several of them tend not to have a pulse on their market and have little idea about what their target audience truly wants. It’s about testing messaging and using hard data to gauge the success of your marketing campaigns.
So, how can you pivot and come up with messaging that aligns with the new thought process brought about by COVID 19?
The topic and this episode are highly relevant for any brand in an…
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Jun 17, 2020
S1 E6 | Go-to-Strategies for Crisis Communications: Lanny Cardow, NATIONAL Public Relations
In this episode, Brandon Langevin and Amika Evans of Stackadapt, talk with Lanny Cardow of NATIONAL Public Relations about the important distinctions between brand communications and crisis communications and how agencies do, and should, approach these as different niches.
In the wake of the coronavirus pandemic, are companies altering their messaging and changing the way they function? While it is true that some businesses have come to a complete standstill, there are some businesses that are operating and need to communicate and advertise.
Listen in while Brandon, Amika and Lanny talk about the difference between brand communication and brand advocacy, and touch upon the role of the consultant in these trying times.
How can agencies step into their client’s shoes, cultivate empathy and subsequently pivot a brand’s messaging?
The topic and this episode are highly relevant in today’s climate and beyond!
Key Takeaways from this Show
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* How have brands shi…
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Jun 10, 2020
S1 E5 | Harnessing Changing Consumer Habits to Reshape the Future: John Shaughnessy, LiveRamp
In this episode, Christian St. Louis from StackAdapt and John Shaughnessy of LiveRamp examine the impact of COVID-19 on the advertising world. While some businesses have completely stopped advertising, others have doubled down on their advertising spend.
While digital ad spends is down by a third, social media usage has shot up by 70% right now. This anomaly has created a unique situation where businesses can reach a much larger audience for every marketing dollar spent.
Listen in while John and Christian cite historical data as well as current statistics to reveal why advertising right now can pay off rich dividends when we tide over this current crisis.
The entire show is peppered with really interesting nuggets of information and insights. For instance, while OTT usage has gone through the roof, did you know that alcohol consumption has fallen by 25%? Likewise, comfort brands are showing rising sales as people crave normalcy in these trying times.
And the show’s wrap…
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May 27, 2020
S1 E4 | Current Trends in B2B Digital Marketing: Nick Rennard and Andrew Seidman, Digital Reach Agency
In this episode, Alex MacArthur from StackAdapt is joined by Nick Rennard and Andrew Seidman from Digital Reach Agency to discuss the latest trends in B2B digital marketing, reveal some of the biggest opportunities, and share how to avoid some common mistakes organizations make.
The impact of the ongoing outbreak has drastically impacted brick and mortar businesses, however contrary to popular perception, SaaS and technology companies are feeling the impact as well.
Listen in as Nick and Andrew discuss the pros and cons of work-from-home and also speculate how this shift in work styles will impact B2B campaigns in the foreseeable future.
With competition at an all-time low, ad costs have plummeted and engagement has seen a sharp rise. Can we expect this trend to continue? And, for how long?
B2B marketers need to adopt a holistic marketing strategy, with a top-down account-based model. It’s a new approach that could turn your campaigns on their head.
This is a must for B2B mark…
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May 20, 2020
S1 E3 | Why Advertisers Are Gravitating From Linear TV to Connected TV: Jeremy Smith, Telaria
In this episode, Jeremy Smith from Telaria joins Meredith Henstchel to dig into all things TV, starting with all of the industry acronyms that tend to be befuddling—OTT, CTV and linear TV.
The advantages of advertising on CTV are endless but not everyone has made the leap. Contrary to linear TV, advertisers can access real-time data which allows instant performance evaluation and a strategy shift, if required.
Listen in as the differences of advertising on CTV compared to linear TV and traditional TV are revealed. Certainly, the audiences on CTV are far more engaged and receptive to the messaging.
But, can advertisers get an accurate viewer approach to results in a targeted advertising approach? Is it possible to mimic digital advertising strategies for CTV advertising as well? We take a closer look at the similarities and dissimilarities between advertising on CTV and linear TV.
This is an episode not to be missed!
Key Takeaways from this Show
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* CTV versus Linear…
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May 14, 2020
S1 E2 | Managing the Challenges of Political Advertising: Jeff King and Nicholas Giustino, Arena
In this episode, Eli Bardikoff is joined by Jeff King and Nicholas Guistino of Arena to discuss in-depth how agencies manage the challenges of political advertising. Unlike a traditional corporate advertising campaign, agencies do not have the luxury of time while devising a strategy for a political ad campaign. Moreover, because of the need to deliver results in a short period, agencies handling political campaigns need to choose reliable platforms with proven service.
Listen in as the conversation touches on how the ongoing COVID-19 crisis has set the stage for an intense and keenly contested election later this year.
What impact will this situation have on the campaigning strategy in the upcoming elections? Apart from political campaigns, how has the coronavirus impacted the advertising industry as a whole? This is quite a show wrap up!
Key Takeaways from this Show
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* Challenges and opportunities in political advertising
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* Feasibility of OTT as a marketin…
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May 12, 2020
S1 E1| Digital Advertising Today: StackAdapt Roundtable
In this episode, Vitaly Pecherskiy Co-Founder and COO of StackAdapt is joined by members of the StackAdapt team in a roundtable discussion exploring the challenges facing agencies, budgets, brands, messaging and channels in the wake of the virus outbreak. As the virus has brought the whole world to a grinding halt, companies and brands are slowly but surely waking up to the fact that they have no choice but to wholeheartedly embrace digital advertising. The current situation might alter buying behaviour forever, which leaves little option for companies but to embrace a “new normal”.
Listen in as we speculate how the virus outbreak will impact industries like travel, education, and fitness long term. And with people sheltering-in-place, we’ve seen a huge rise in OTT consumption. Have media buyers recognized this opportunity and adjusted their spending accordingly?
We wrap up this show by sharing how agencies can thrive in this changing ecosystem.
Key Takeaways from this…
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May 6, 2020
S1 E0 | Welcome To How Agencies Thrive
In this episode, Vitaly Pecherskiy Co-Founder and COO of StackAdapt explains the journey of making How Agencies Thrive finally happen from the concept, to the why and what, and who you can expect to hear in future episodes. Learn more: https://www.stackadapt.com/
©StackAdapt Inc.2022
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