Make It Kickass
Kickass Conferences
Subscribe
Make It Kickass explores how leaders of growing communities can make conferences with impact, gatherings with purpose, and an attendee experience that knocks their socks off. We uncover the strategies, tactics, and tools we use every day to bring our clients’ conferences to life. If you've ever wanted to host a life-changing conference, this podcast is for you.
Find us at kickassconf.com or geteventlab.com
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Available episodes
Newest first
Oldest first
Nov 20, 2023
Navigating Community Building through events: A Season 3 recap!
Explore a world of community building and event success with our season 3 recap! From strategic planning to seamless execution, discover the interconnected tales of triumph in three key themes: strategy, process, and experience.
We'll recap:
* the importance of authentic connections, curiosity, and intentional storytelling in event planning.
* the treasure trove of takeaways and wisdom from our guests this season to revolutionize your approach to event hosting
Key Topics and Takeaways
00:01 - Recapping Themes in Make It Kickass
We had incredible guests this season and were amazed to find that even though they hadn't spoken to each other, they connected on similar stories. We covered three major topics throughout the season: strategy, process, and experience.
15:47 - Meaningful Event Experiences
Throughout the season we spoke to our guests about creating meaningful experiences for our attendees. We emphasized making sure attendees feel seen and heard, and setting expectations through communication. We also discussed applying a ‘lazy attitude’ to event production and how it can help reduce friction for attendees. Lastly, we discussed how technology can often get in the way, but emphasized that the goal is to design experiences that allow people to connect with each other on a human level.
31:59 - Storytelling's Power in Event Production
We discussed the importance of being conscious and intentional with the stories we tell and how this can create meaningful experiences for our attendees. We explored how we, as event producers, can craft the event story for our attendees and how this can help them connect with each other.
Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.
See you in season 4!
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
playlist_add
Nov 16, 2023
Exploring the Power and Influence of Storytelling
We discuss the practical storytelling insights drawn from our conversation with experienced storyteller Mike Pacchione. We chat about striking the right balance in narrative details and the tangible impact of shared language in storytelling.Key Topics and Takeaways
01:17 - Exploring the Power of Storytelling
When can details in a story become a red flag? We explore the line between providing enough detail to establish trust in the storyteller, and offering too much detail and creating distrust.
14:36 - Storytelling's Power in Shared Language
We explore how storytelling can be used to connect with people but can also be used to manipulate them😬. We examine how the details of stories can create a shared language among a group, strengthening their bonds. We reflect on our own experiences with people who are naturally talented at storytelling and how these tales can be remembered even after the teller is gone.
21:56 - Importance of Narrative in Event Hosting
We discuss the importance of narrative when creating a program or talk for an event. We also consider how context is essential for establishing empathy with an audience.
Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.
Next episode: Wrapping up Season 3!
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
playlist_add
Nov 13, 2023
Fine-Tuning the Art of Storytelling with Mike Pacchione
What is the secret to delivering an unforgettable talk? That's what we're unpacking in our latest episode with Mike Pacchione. We get into the nuances of storytelling, differentiating between narratives and stories, and exploring how the right structure married with vivid details can paint vibrant pictures in the minds of the listeners that they’ll remember for years to come.Guest Bio
Mike Pacchione is an international speaker and speech coach who specializes in helping executives, athletes and entrepreneurs deliver smart and engaging messages to audiences of all sizes. Among his client list are James Clear, Laura Belgray, Don Miller, Amy Porterfield, Pat Flynn, Scott Hamilton, and more than 10,000 employees from companies like Apple, Google and Nike.
Connect with Mike at his website bestspeech.co!Key Topics and Takeaways
00:07 - Tell Better Stories With a Speech Coach
We sit down with Mike Pacchione to discuss tension, editing, and detail to tell better stories and build better talks.
10:23 - The Importance of Storytelling in Communication
We discuss storytelling vs narratives, storytelling's power to build communities and Mike's journey into speaking with ADHD.
27:51 - Leveraging Storytelling for Effective Presentations
Emphasizing relatable stories over remarkable ones, storytelling to create connections, and the vulnerability of sharing your story.
41:07 - Best Speech Coaching and Freebies
Tips on public speaking, storytelling, and engaging an audience.
Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.
Additional Resources
* Connect with Mike at his website bestspeech.co!
* Check out the Best Speech Podcast with Mike Pacchione
Next episode: [title]
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
playlist_add
Nov 9, 2023
Making space for dancing and connection at events
We reflect on our conversation with Jordan and discuss making events inclusive and personally resonant while challenging conventional event planning norms. How do we strike a balance between structure and personal discovery, within a welcoming atmosphere?
Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Key Topics and Takeaways
02:07 - Conference Impact, Transformation and Exploration
We follow up on our interview with Jordan Hales, discussing how to make sure attendees leave an event transformed. We emphasize the importance of considering the full humanity of attendees and how to create moments of inclusiveness that remind us of our shared humanity.
10:57 - Creating Inclusive Event Spaces
How do we make events welcoming and inclusive for attendees, and how do we foster a sense of safety and freedom for participation? We look at providing structure and guidance without forcing engagement, and how to create an atmosphere that encourages people to take risks.
22:32 - The Cultural Significance of Dance
We explore the significance of dance in indigenous communities and how it has been lost in modern American culture. We discuss the importance of allowing people to express themselves through dance, and how movement and dance can embody every emotion.Additional Resources
*
Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.
Next episode: Fine-Tuning the Art of Storytelling with Mike Pacchione
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
playlist_add
Nov 6, 2023
Dance and Connection in Community with Jordan Hayles
Get ready to move and groove with Jordan Hayles! In our chat with Jordan, she passionately shares her journey to becoming a dance ambassador, and the power she believes movement holds in connecting people. She gives us insight into how she incorporates movement into conferences, bringing energy, engagement, and excitement to the event. You'll learn about her unique ability to fill people's hearts with music and dance and how it helps bring out the best in everyone.Guest Bio
Jordan Hayles is a multidisciplinary artist who works as a host & emcee of forward-thinking conferences online & across the globe through dance. She calls herself a Dance Ambassador to the World, and encourages movement in the most ordinary and extraordinary ways … in places where movement is easily forgotten or unexpected like work and conferences!
Find out more about Jordan's work at jordanhayles.comKey Topics and Takeaways
09:15 - Movement Creating Connection
Jordan Hayles shares her philosophy that denying movement denies life. We discuss how movement unlocks something in the human spirit and how the collective energy of a group contributes to the overall event experience.
23:20 - Collective Expression
Jordan shares an epiphany about how the audience in an event can be part of a collective without without physical presence, and how the power of the music and choreography can be seen from a different perspective.
30:24 - Music and Connection
Jordan shares her experience as a musician and the spiritual connection she has with music. She speaks to the power of traveling with music, finding joy in different genres of music and fruits, and the importance of bringing humanity to events through music, movement, and storytelling. We explore how music, movement, and storytelling can create a deep connection between people and how Jordan facilitates exchange between people by helping them let their guard down and explore their own expression.Additional Resources
* Work with Jordan!
*
Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.
Next episode: Making space for dancing and connection at events
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
playlist_add
Nov 2, 2023
Shifting Priorities and Event Engagement
After our conversation with master improviser Gary Hirsch we sit down to discuss our biggest takeaways and how we can use that to create better community experiences.
Some of the topics we touch on this episode:
* how event dynamics have dramatically shifted in the post-pandemic world
* how evolving priorities have affected interaction with events and how that is shaping event logistics
* how online events have paved the way for synchronous social engagement, a feature often missing in traditional in-person events
Key Topics and Takeaways
11:32 - Leadership Failures and Ignoring Community Impact
We talk about the problem of seeing people as numbers rather than unique individuals. We share a real example where an event organizer didn't think about the audience and added an interview with a political candidate that didn't fit the event's theme, causing a bad experience for everyone.
20:18 - Introverts, Networking, and the Importance of Acknowledgment and Connection at Events
How are introverts coping with events nowadays? We address the challenges introverts encounter during networking and talk through some tools and conversation starters to use. We also highlight the advantages of creating relaxed opportunities for attendees to connect without overcomplicating things.
25:45 - The Changing Landscape of Events
We discuss how people's expectations are evolving as people re-invest in live experiences to rekindle a sense of connection and excitement in their lives. The key message here is the importance of adapting to these shifts, whether you're an event organizer or an attendee, to create more meaningful and fulfilling experiences.
Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.
Next episode: Dance and Connection in Community with Jordan Hayles
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
playlist_add
Oct 30, 2023
The Improv Advantage: Memorable Experiences with Gary Hirsch
Have you ever imagined improvisation and business events going hand in hand? Our latest conversation with renowned artist and improv veteran, Gary Hirsch, will make you think again. We uncover the magic of improv in transforming your typical event into a dynamic, interactive, and co-created experience that is not only engaging but also profitable.
We reflect back on how the pandemic affected event engagement and share invaluable lessons learned on how to leverage psychology and improvisation to make your virtual events unforgettable.
Plus: common pitfalls and how to achieve a balance between the presenter, the content, and the audience. Guest Bio
Gary is the co-founder of On Your Feet, a creative training and facilitation consultancy that uses the art form of improvisation to help clients such as Apple, Nike, Google, and others create, relate and communicate…all while having a ridiculously good time. He is also a renowned artist, illustrator, and muralist with public works featured in numerous U.S. and international cities.
Check out more of Gary's incredible work with improv at On Your Feet.Key Topics and Takeaways
00:07 - Improv in Business and Events
Explore how improv can be used to create something unexpected, surprising and memorable with other people in the events world. Gary, a renowned artist, illustrator, and muralist, has over 20 years of teaching and improv experience. We explore how to get people to connect with each other and learn through doing, instead of just pushing information into the attendees' brains. Finally, Gary talks about how co-creation and collaboration can be used in events to bridge the gap between people and make an impact.
14:03 - Pandemic's Impact on Virtual Events
How to use the science of psychology and improvisation to create meaningful experiences even in a virtual setting as the event industry still comes back from an all virtual world. We explore the pros and cons of virtual settings and how to apply the lessons we've learned from the pandemic.
19:28 - Improving Human Connection at Events
We discuss mistakes people make when planning events, such as overpacking agendas or forgetting to focus on the needs of their audience. Finally, we look at how to think of an event as a triangle, with the presenter, content, and audience at each apex.
27:26 - Creating Interstitial Experiences in Events
Create more humanity in events by creating structures that allow for these moments to emerge and for people to have freedom of choice. We discuss the potential of programming time for participants to rotate around the room to connect with speakers and discuss the possibilities that can arise from letting go of some control.
Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Additional Resources
* Check out more of Gary's incredible work with improv at On Your Feet.
*
Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.
Next episode: Shifting Priorities and Event Engagement
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
playlist_add
Oct 26, 2023
Less is more: Streamlining event tech
In this follow-up to our discussion with Brian Richards, we tackle the critical balance between efficiency and simplicity in event technology. Brian's 'lazy' approach to tech is a fantastic way to achieve efficiency and gain maximum impact from your efforts. We discuss the value of simplicity in maximizing the attendee experience and the benefits of having a minimum viable system to avoid over-reliance on technology.
Plus: marketing in driving event attendance, the role of swag in creating positive impacts, and the balance between educational content and relationship building. Key Topics and Takeaways
03:07 - Simplicity and Efficiency in Event Technology
We discuss keeping production processes and programming as simple as possible and how this approach allows for the highest impact on attendees and that efficiency is the key. We also talk about Brian's "lazy" approach can benefit us by optimizing for the right goal and not just to do more.
15:55 - Changing Event Preferences for Learning/Networking
We consider how those looking for content may be more likely to attend online events while those looking for networking opportunities may be more likely to attend in-person events. We consider how to create something that meets the needs of both types of attendees and explore a study that found that people prefer online or in-person events based on what they are looking to gain from the experience.
20:17 - Considerations for Planning Virtual Events
Understanding the goals of event attendees when deciding whether to host an online or in-person event. The format of the event should be determined by what the highest priority is and what format will best suit that goal. Social media and streaming services have impacted the perception of events, and this has pressured organizers to provide quality content and resources. It is important to avoid the temptation to do too much in a virtual event.
Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.
Next episode: The Improv Advantage: Crafting Memorable Experiences for your Audience
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
playlist_add
Oct 23, 2023
Mastering Virtual Events with Brian Richards
We welcome event production expert Brian Richards, who brings over 15 years of experience. Brian shares insights on maximizing virtual event production by understanding systems and breaking them down. He discusses his journey in virtual events and the two essential elements for success. We also discuss trends in event sponsorships influenced by the pandemic and a glimpse into the future of the events industry.Guest Bio
Brian Richards is an event producer and web developer at WPSessions and has been involved in events for 15 years. His speciality is currently in stellar virtual event production for his own conferences as well as others. Brian helped many clients pivot to virtual events during the pandemic and organizes WordSesh and WooSesh, two entirely virtual conferences for WordPress and WooCommerce professionals.
Learn more about Brian's work at WPSessions.comKey Topics and Takeaways
01:45 - Maximizing Virtual Event Production
We start the episode with Brian sharing insights on best practices for virtual events, navigating the pivot to virtual events, and two essential elements for a good event.
11:56 - Shift in Sponsor Trends in Events
Brian shares his thoughts on the future of the events industry, and how sponsors have shifted strategies due to the pandemic.
19:00 - Hybrid Events
We talk about hybrid events and explore the difficulties of providing an equitable experience for both audiences, cost, effort, and warning signs.
30:48 - Using Technology in Event Planning
Brian discusses tech tools for virtual events, audience engagement, accessibility, data collection, and event software.
36:47 - Simplified Registration and Engaging Virtual Events
Brian talks email authentication, pre-recording talks, and having an outcome in mind to ensure event success.
Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Additional Resources
* Learn more about Brian's work at WPSessions.com
*
Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.
Next episode: Less is more: Streamlining event tech
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
playlist_add
Oct 19, 2023
Balancing technology with the human event experience
We get into the nitty-gritty of community building and inclusion, the art of event registration and explore making the most of technology while keeping things personal. As we reflect on our conversation with Jedd Chang, we get into the balancing act of using technology that helps events run efficiently while not taking away from the human experience and opportunities for connection.Key Topics and Takeaways
01:25 - Creating Engaging Events With Lasting Impact
We explore the importance of creating events that focus on building community and providing a sense of inclusion for attendees. We look back at our conversation with Jedd Chang and the World Domination Summit.
10:41 - Human Connection in Event Registration
We discuss the importance of making events more personable and creating a sense of connection with attendees during the registration process. We look at how technology can be used to improve the registration process while still keeping the human element.
19:08 - Attendee Communications
We examine how providing a personalized experience for attendees can help them feel seen and heard and we explore how small touches can help attendees feel welcomed and create a more meaningful event experience.
24:09 - Effective Attendee Communication Throughout Events
Providing communication to attendees prior to, during, and after the event is important. Giving information ahead of time can help staff, attendees, and create trust that the event is happening. Logistical information can help attendees feel prepared and taken care of. Continuing communication during the event, particularly with changes or updates, is essential to help attendees stay informed.
Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.
Next episode: Mastering Virtual Events with Brian Richards
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
playlist_add
Oct 16, 2023
Surprising and delighting audiences with Jedd Chang
This week we sit down with Jedd Chang to explore successful events, emphasizing effective attendee communication and the power of a well-managed experience. Drawing from his firsthand experiences including at the World Domination Summit, Jedd walks us through elevating the front-of-house experience while exposing common customer service pitfalls in the industry. We also dive into the concept of 'surprise and delight' within event experiences. Even small, purposeful actions can inject genuine joy into attendees' journeys, and add to the overall experience.
"A good attendee experience is making sure that all attendees are seen and heard and feel valued." - Jedd ChangGuest Bio
Jedd is a freelance event producer with expertise on the attendee experience and general event support. Jedd Chang and his wife, Michelle, have been digital nomads since before it was cool, and he has a diverse background of experiences, all rooted in serving communities of all shapes and forms. You can learn mo…
playlist_add
Oct 12, 2023
Building and leading a strong event team
What does it take to manage a successful event? How can you maintain your composure and treat everyone involved with respect? In this episode we reflect on our conversation with Rachel Coddington and we talk through the process of assigning roles and responsibilities, fostering a supportive environment, and keeping the gears of productivity and responsiveness moving in a team.Key Topics and Takeaways
01:22 - Team Productivity and Responsiveness
We reflect on our conversation with Rachel Coddington and how she crafts a team structure so everyone knows their role and has the support they need. We explore the insight we gained from Rachel and our own experiences of working with her and managing large events.
14:10 - Managing Events With Composure and Respect
We talk through the importance of maintaining composure in front of the attendees, treating all members of your event team well and respecting the time, energy, and expertise of vendors with clear communication.
19:11 - Vendor an…
playlist_add
Oct 9, 2023
Intentional Event Design with Rachel Coddington
If you've ever wondered about the inner workings of events like XOXO, World Domination Summit, Sneaker Week, and the One Motorcycle Show, you're in for a treat. Our guest this week, Rachel Coddington, shares the deets on how small teams can manage such large events and handle controversies with grace and poise.Guest Bio
Rachel Coddington currently works alongside the vibrant minds at Instrument, creating more meaningful experiences across disciplines and skill levels. Her passion lies in formatting moments of togetherness to be accessible and inclusive- which frequently means integrating technology with a more thoughtful lens.
She has spent the last 10 years creating and managing events, both independently—XOXO, World Domination Summit, Sneaker Week PDX, One Motorcycle Show—and through Design Week Portland as their Managing Director. She prides herself on creating seamless, entertaining, incendiary events with enthusiasm, skill and experience. Key Topics and Takeaways
0:03:58…
playlist_add
Oct 5, 2023
Cultivating Communities that Work
What separates a community from an audience? How about the role of in-person events in fostering rich, meaningful connections? Inspired by our enlightening conversation with Emily Thompson, co-founder of Being Boss, we try to answer these questions and more. It's all about building a community that's more than just about content consumption or product purchasing.Key Topics and Takeaways
0:02:02 - Building and Maintaining a Thriving Community
We talk through the difference between a community and an audience and the importance of not getting in your own community's way. If members don't communicate with each other and build relationships without the leader's presence, it's probably not a community.
0:08:11 - In-Person Events and Community Building
We explore how creating a sense of low stakes can help foster relationships, and how Emily and Kathleen of Being Boss organically created a community by sharing conversations through podcasting. We consider leadership vs being a member of…
playlist_add
Oct 2, 2023
Fostering Genuine Connections for a Thriving Community with Emily Thompson
We're thrilled to welcome a true powerhouse of online community building, Emily Thompson, onto Make it Kickass. As the co-founder and host of Being Boss and the CEO of Almanac Supply Company, Emily has mastered the art of taking online connections into the tangible world. Join us as we journey with Emily, from her first real-world vacation with her audience in New Orleans to the wealth of lessons learned from hosting events.Guest Bio
Emily Thompson is the co-founder and host of Being Boss, a resource, community, and podcast for creative entrepreneurs with over 12 million downloads, and founder and CEO of Almanac Supply Co., a retail brand that makes and curates products that help people connect with nature. For over a decade Emily has worked closely with creatives to help them make money doing work they love, with a focus on building online business models and growing creative businesses. She’s also the co-author of Being Boss: Take Control of Your Work and Live Life on Your Own Ter…
playlist_add
Sep 28, 2023
Engaging Events: Business, Fun, and Human Connection
We had a fantastic chat with Breanne Dyck of Visionary CEO Academy in which we unpacked her dynamic teaching style and the profound impact it has on her audience when delivered live and in-person. Brianne's infectious energy and distinct vibe are game-changers that turn presentations from polished performances into more human, relatable experiences - underlining the importance of genuine human connection in our interactions and bringing the 'human' back into presentations.
We also delve into the often overlooked, yet integral element of fun in business and events. From our toolkit that made it to Breanne and Jill's annual retreat, to exploring ways of creating shared experiences that trigger all five senses, we discuss how fun can be the secret ingredient to strengthen connections within distributed teams. Additionally, we dive into the crucial role of understanding our audience's context in making any event more engaging, entertaining, and fun.
Want to dive deeper? Take our free 30…
playlist_add
Sep 25, 2023
Crafting an Authentic Learning Experience with Breanne Dyck of Visionary CEO Academy
Have you ever wondered how innovators use live training sessions to build deeper connections with their audience? In a candid chat with Breanne Dyck, co-founder of Visionary CEO Academy, we learn how she uses live trainings not only to connect authentically but also as a powerful lead generation tool.
Drawing from Breanne's personal experience in higher education, we explore the concept of an "imperfect approach" that Visionary CEO Academy swears by. You'll find out how this methodology allows them to navigate unfamiliar situations, creating optimal outcomes for everyone involved, and how it can inspire your audience to do the same.
We also discuss strategies to elevate your virtual retreats - transitioning in and out of the experience, creating a sense of space, place and community, and even the use of swag to enhance the whole experience. So, join us for an episode packed with unique strategies and insights that could revolutionize your business approach.
"It's so important that w…
playlist_add
Sep 21, 2023
Community Engagement and the Future of Work & Events
In response to their conversation with Tara McMullin, Isaac and Nessa jump deeper into the human approach to work and event planning. From the importance of context and personal experiences to the need for a more qualitative measurement of success, they discuss how brands and events can adapt and thrive in a rapidly changing world. Learn how a simple conversation can provide more valuable feedback than anonymous forms, and how community event planning can create memorable, impactful experiences. Key Topics and Takeaways
0:03:34 - Healthy Communities Through Engagement and Support
We reflect on the conversation we had with Tara McMullin in the last episode and talk about self-reflection and how it informs the way we relate to and identify with others. We discuss the concept of community, and how it's built on mutual support and understanding. We explore the idea of taking someone's writing and engaging with it as a valid sense of community, and how this idea relates to the future of w…
playlist_add
Sep 18, 2023
Reimagining Digital Communities with Tara McMullin
How do we honor our humanness when engaging with others, especially in an increasingly anti-human landscape? Join us as we welcome Tara McMullin, a renowned writer, podcaster, and producer who has spent over a decade investigating the future of work. Tara shares her evolving perspectives on work, business, and how she navigates this complex landscape through her writing. From the challenges of leading an online community to reimagining community in a digital age, Tara offers valuable insights on fostering connection in today's world. Guest Bio
Tara McMullin is a writer, podcaster, and producer who has dedicated her career to exploring the future of work. With a wealth of experience spanning over 14 years, Tara has become a go-to resource for coaches, influencers, educators, and professionals in various fields. Her book, "What Works? A Comprehensive Framework to Change the Way We Approach Goal Setting," offers valuable insights and strategies for achieving success in the rapidly changi…
playlist_add
Sep 14, 2023
The State of Events 2023
In this season opener we discuss some hot topics of the events industry in an era of ever-changing rules. We discuss: the rise and “fall” of virtual events, navigating post-pandemic networking events, and the current impact of rising costs on event production. But first, we kick it off with the story of Hopin, the virtual event darling that climbed to a billion dollar valuation during the pandemic…and where it is now.
Key Topics and Takeaways
0:04:11 - Exploring the Future of Virtual Events: Is virtual really dead? And what happened to Hopin?!
* We look at the evolving nature of virtual events post-pandemic and the challenges faced by companies like Hopin in adapting to these changes.
* Hopin, a virtual event platform that gained significant attention and investment during the pandemic, has undergone a major change by selling its events and sessions products to RingCentral, a video conferencing platform.
* The decline in virtual events and Hopin's changes may lead some t…
playlist_add
Apr 10, 2023
Do I really need a….?
We answer ALL of the questions about ALL of the things! Do you really need AV? What's a "professional emcee" and why does it matter? Join Isaac and Nessa as they wrap up this season of MiK. Get more at geteventlab.comTimestamps
03:25 You're probably obsessed with logistics .. and that's wrong.
08:25 What are the resources you already have?
09:10 Revenue and budget
11:14 What type of conference can your business actually sustain?
13:00 What your audience needs AND what your business needs
15:31 Know thy audienceKey Takeaways
It's important to understand your audience. Why? Because events don't just serve businesses, they serve the people attending them. And if you don't understand who those people are, what they value, and how best to serve them, you're not going to be successful. That's why having a solid strategy from the beginning is so important. Once you have a clear strategy in place, all of the questions you have about your audience, goals, and needs can be easily answered…
playlist_add
Mar 27, 2023
How do I sell tickets without being annoying?
Isaac and Nessa discuss breaking down stereotypes around marketing and sales, and communicating the value of the event to potential attendees. Get more at geteventlab.comTimestamps
00:00 Intro
02:42 Do I have to market when I hate marketing?
05:14 "This is what marketing should look like"
9:00 What are you giving before asking?
11:18 Team bandwidth around marketing
12:36 Recap!Key takeaways
We've been discussing how to sell conference tickets without being annoying. The key is to have a strong marketing strategy that communicates the value of the event to potential attendees. Marketing should be active and ongoing, rather than passive. By understanding the needs of your audience and communicating value effectively, you can make it easy for them to decide to attend your event.
If you want to explore even more, visit geteventlab.com and nab a free copy of the questionnaire our clients use to set strategy to their ideas.
Next episode: The season finale!
This podcast u…
playlist_add
Mar 13, 2023
Do I really have to pay speakers?
This season we're tackling the hot questions we get asked ask conference producers. Today, the one question we have a lot of spicy takes on: Do I have to pay speakers? Get more at geteventlab.comTimestamps
00:00 Intro
02:21 What do you really want to know?
03:16 If you're asking this, you should probably worry about your budget more.
05:42 Do you have this resource management issue?
08:34 Exploitation via "exposure" capitalism
12:08 What can you offer your speakers?
14:22 What do they need? (Some examples from our past work)
18:07 The speaker selection process and recap!Key takeaways
The real questions underlying the question of speaker fees are budget concerns. Proper budgeting, setting compensation packages, and using the speaker selection process in a way that is aware of your goals, your audience's goals, and your budget.
If you want to explore even more, visit geteventlab.com and nab a free copy of the questionnaire our clients use to do the foundational strategy work fo…
playlist_add
Feb 27, 2023
Should my event be free?
Is a free conference creating a negative perception of worth? If it's free, will they come? Isaac and Nessa discuss an online event FAQ. Get more at geteventlab.comTimestamps
00:00 Intro
02:39 What are people actually asking?
04:24 Have you even defined your event's value?
05:22 Quality over quantity and vanity metrics
07:55 The marketing strategy!
08:59 The perception of value from audience to audience
14:34 Just because it's free doesn't mean you don't have a ticket to sell.
18:00 Recap!Key takeaways
The question is, should my event be free? What people are usually asking is whether the event is actually worth what they're charging for it. Work through those doubts by looking at what outcomes you're delivering and what value you're creating for your audience. Then make a calculated and informed decision on what, if anything, you should be charging for your event.
If you're obsessing over ticket price, you're doing it wrong. Start working out what your audience actually want…
playlist_add
Feb 13, 2023
Should my conference be hybrid? Is hybrid the new normal?
Should my conference be hybrid? It's the new normal, but people are worried about the expense of producing a hybrid conference now that we can go back to in-person. Is that really the right thing to do? Isaac and Nessa get into it on this episode. Get more at geteventlab.comTimestamps
00:00 Intro
02:12 Do we "have to" do hybrid events now?
05:00 Is the industry abandoning accessibility?
10:57 Tweet mentioned in today's episode: @Tarja_pk on Twitter
12:26 Does every event need to be in person?
16:19 We've been building communities online for over 30 years, why is everyone acting brand new when it comes to events? (aka a tangent about LiveJournal)
24:48 Recap!Key takeaways
Should my conference be hybrid? It's the new normal, but people are worried about the expense of producing a hybrid conference. They want to go back to what's easy. But the ways that we can really embrace these audiences and serve them better are by first understanding them, designing an experience that…
playlist_add
Jan 30, 2023
How do I get sponsors for my conference?
Companies sponsor events all the time but, how do sponsorships actually work? And, how do you convince strangers to give you money? Isaac and Nessa open the doors behind sponsorships and how to create a compelling offer sponsors will love. Get more at geteventlab.comTimestamps
00:00 Intro
02:20 What do people actually want to know when they ask us this question?
06:20 The actual problem.
07:47 You probably already know your best sponsors.
09:34 Are you asking without having something to give?
13:46 Tips for approaching sponsorship development
20:43 Recap!Key takeaways
* Sponsorships are about relationship building: what can you offer that supports the sponsor’s goals while creating a better attendee experience?
* Not all sponsors are good sponsors, be judicious with who you work with. Who aligns most with your vision and values?
* You probably already know people who are either sponsor material or who would be happy to connect you to someone who is. Most sponsorships ha…
playlist_add
Jan 16, 2023
What's the best city to host a conference?
When planning a conference, how do you get people to attend? And how do you keep production costs down? Is the answer in picking the right location? Get more at geteventlab.comTimestamps
00:00 Intro
02:40 Does a location sell tickets?
07:22 Budget considerations outside of venue
09:56 Virtual vs in person location
13:15 How do we make the right location decision?
17:34 Recap! Key takeaways
* understand the audience: Who are they? What do they prioritize? What is their financial capacity to travel?
* understand the totality of the costs: a location isn't just the venue. What about travel, lodging and food costs?
* location should play a supporting role in your marketing efforts, not the major starring role.
* After the pandemic, people are very much in a place of relearning how to socialize with each other in person. Your choice of location should be influenced by that.
When planning a conference, the key to success is understanding your audience and what they value. If…
playlist_add
Jan 2, 2023
How much should I charge for a ticket?
Isaac and Nessa confront the mental blocks around pricing and how to get the feelings out of the way so you price your event tickets right the first time. Get more at geteventlab.comTimestamps
00:00 Intro
01:06 Today's FAQ and what people actually want to know
03:34 Managing feelings around reputation and money fears
05:30 Unclear marketing strategy = unclear pricing decisions
07:56 Reframing "marketing" and erasing that stereotype you have in mind
09:44 What do people want from this experience? Know your audience.
14:39 A recent personal experience with pricing for a specific audience in mind
17:03 Recap!Key takeaways
* To price a conference strategically, understand your audience and the outcomes they need to achieve.
* Know your audience! What value are you delivering to the audience and how does this event serve those needs?
* How does your audience perceive value? What is most important to them?
* These questions should inform your content which will term…
playlist_add
Nov 21, 2022
How do I organize a conference?
How do you even begin organizing and hosting a conference? Where’s the checklist or to-do lists to get it done? Isaac and Nessa dive into another frequently asked question in this week’s episode! Get more at geteventlab.comTimestamps
00:00 Intro
01:58 Today's FAQ and what people are actually trying to find out: where are the #hacks?
07:34 Our solutions to the actual problem: strategy!
11:07 Stay in your lane and zones of excellence
11:40 Get it out of your head
13:59 RecapKey takeaways
* There’s no one-size fits all approach to organizing a conference. What you need starts from your goals and then builds from there.
* The logistics is actually the easiest part if you've done your deep dive strategy work first.
* You don't have to DIY it all yourself! Stick to your zones of excellence and bring in help that can fill in the gaps.
* Write things down! The problems you keep in your head are probably not as complicated as you think.
Go to geteventlab.com and st…
playlist_add
Nov 7, 2022
Which event platform should I use?
Which event platform should I use?
What’s the best online event platform to host a conference? With the pandemic the market for event tech has exploded with an overwhelming amount of choices. Isaac and Nessa reveal the choice isn’t that hard, if you know what to look for. Get more at geteventlab.comTimestamps
00:00 Intro
01:21 Today's FAQ and what clients are actually trying to find out with this question.
04:49 Shiny Object Syndrome and selling the box instead of the product.
12:50 How do we solve this decision paralysis problem?
18:20 Recap!Key takeaways
* There is no one platform to rule them all. (We wish there was.)
* The audience cares way more about the quality of your content than what platform you’re hosting it on.
* You can pull off an amazing event with the simplest tools imaginable, developing quality content is where the gold is!
* Every event is different, the right platform for you depends on the needs of your audience and the content you…
playlist_add
Oct 24, 2022
How do I get a big name speaker at my conference?
How do I get a big name speaker at my conference?
Big name conference speakers, are they worth the big price tag they come with? Join Isaac and Nessa as they discuss why that $20k speaking fee does NOT mean what you think it does. Learn more at geteventlab.comTimestamps
00:00 Intro
01:44 Today's question and what people are actually asking
02:42 The real problem is insecurity.
07:38 Solve it with strategy.
10:34 The results of having a "big name speaker" for the smaller conference host
14:56 Recap Key takeaways
* Celebrity speakers may get more bodies in a room, (and big emphasis on MAY) but… that’s about it.
* A celebrity speaker is not a marketing strategy and they won’t sell your event for you. Get your marketing strategy in order!
* You’ll get people to come back year after year by giving them well thought out, targeted content that serves their needs.
* If the content strategy of your conference sucks, there is no celebrity on earth that can save it.…
playlist_add
Oct 10, 2022
How much does it cost to host a conference?
How much does it cost to host a conference?
How much does it really cost to host a conference? Isaac and Nessa explore what people are actually asking and how trying to host “a conference” instead of your conference is holding you back! Learn more about us at geteventlab.comTimestamps
00:00 Intro: Welcome to season 2!
01:52 How much does it cost to put on a conference?
02:25 What people are actually asking?
03:34 What’s the actual problem?
12:23 How do we solve it?
Key takeaways
* When people ask about conference costs, they usually are most concerned about logistics. BUT the logistics of a conference, like AV and catering, are in fact, the easiest to deal with!
* There’s a big difference between “a conference” and your conference! You don’t need the budget of a multi billion dollar company if you set a clear event strategy and goals in place.
* When you define the conference that works for your business and your goals, the conference budget mo…
playlist_add
Aug 26, 2021
Kickass Conferences turns 5!
It's our birthday! In today's episode we dive into the history of KC, how it was born, how we got here and where we're going
Timestamps to relevant points within the episode:
00:00 Intro
01:46 Isaac experiences 2 very impactful events
07:29 From freelance to a "real business"
12:33 Nessa and Isaac share their favorite memories so far
20:49 TL;DL episode recap
If you found this episode helpful, please share it!
Visit our website at kickassconf.com
Follow us on LinkedIn
Next Episode: Why do so many conferences still only have white male speakers on their line ups? Nessa and Isaac address the controversy and discuss how creating an inclusive lineup isn't just simple, but non-negotiable.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
playlist_add
Aug 12, 2021
Codes of Conduct: When things go wrong
The Code of Conduct is more than just a terms of service. They help your attendees feel safe. They help you know how to address potential issues. So what happens when something actually goes wrong?
Timestamps to relevant points within the episode:
00:00 Intro
00:49 Where do Codes of Conduct come from?
05:16 Three components of a good Code of Conduct
12:07 What should you actually do when a CoC violation is reported?
16:30 Codes of Conduct apply online too!
19:12 Taking action
22:29 TL;DL summary of the episode
Key takeaways
* Codes of Conduct you aren't willing to implement are useless!
* Your CoC needs to be updated constantly; You can't just copy and paste something that you found on a conference website from five years ago
* A good Code of Conduct is communicated. Put it out there to your attendees, your speakers, to your sponsors, even to internal staff. If you don't, then it makes it really hard to enforce or back that information up
* A good code of conduct is e…
playlist_add
Jul 29, 2021
Event Accessibility: More than ramps
Event accessibility is not just about captions or a ramp at the entrance. Accessibility is about full access. How are you making it easy for all of your attendees to participate fully in your event? This week we discuss our thoughts on accessibility in the events industry and some of our lessons learned.
Timestamps to relevant points within the episode:
00:00 - Intro
01:16 - #DisabilityDongles
03:40 - Accessibility is access
12:53 -Our lessons learned about captions
17:33 -Our lessons learned about geographic accessibility
23:47 - TL;DL recap
Key takeaways from this week's episode:
* Liz Jackson, disability advocate and strategist, teaches about #DisabilityDongles: solutions to a highly specific problem that isn't actually the solution to the problem.
* There's so many different ways we can talk about accessibility across an entire spectrum of people, abilities, modalities, and economic positions. Event organizers and producers just aren't thinking about this enough and in…
playlist_add
Jul 15, 2021
Give engaging talks, online and off
So you're going to speak at a conference. How do you make the most impact with your presentation, especially in this world where it could be virtual, it could be in-person, it could be hybrid, it could be something entirely different that we haven't even discovered yet. How do you do this? This week, what it really takes to give a talk the audience actually wants to listen to.
Timestamps to relevant points within the episode:
* [01:22] - How to give a standout talk in an intra-pandemic or post-pandemic world
* [05:10] - An attendee's surrender to the speaker
* [10:48] - Conference organizers should be caring more deeply and investing more heavily in the quality of the presentations being given at their conferences.
* [13:45] - The new set of skills speakers need to develop
* [18:07] - Start with good content
* [19:59] - TL;DL summary of the episode
Key takeaways:
* Care deeply about your topic
* Know who you're speaking to
* Know your outcomes. Start with the end.…
playlist_add
Jul 1, 2021
SwapCard, Hopin, Socio?! It's not the tool, it's how you use it.
With the avalanche of new online event platforms and tools launched in the last 15 months (thanks, pandemic), how are you supposed to know which one's the best? How do you choose what'll give you the greatest chance at success? Is there really "one to rule them all" event tech out there?
Timestamps to relevant points within the episode:
* [00:00] - Intro
* [02:15] - The two major types of event tools
* [08:32] - How to reframe your thoughts when looking for the right tools
* [11:00] - How do you figure out what you need?
* [15:19] - Building your tech stack
* [23:58] New segment! Too long; didn't listen, the TL;DR version of this episode
Key takeaways from today's episode
* Reframe your thinking: don't look for the best tool out there, know your strategy and goals first, then look for what serves those best.
* The event platform shouldn't be there first thing you look for when producing a conference.
* The only right tool is the one that works for your particular…
playlist_add
Jun 17, 2021
Key Traits of a Kickass Conference Host
What makes an amazing conference host? What are their strong skills? What are the things that need work? We discuss three key characteristics of a kickass host based on past clients that lend themselves to creating an incredible end product for their audience.
Timestamps to relevant points within the episode:
[00:00] - Intro
[00:35] - Defining a "host"
[01:49] - Purpose
[05:23] - Curiosity and vulnerability
[11:00] - Strong work ethic
[17:30] - Bonus! Trust
[24:52] - Developing these characteristics
[30:40] - The entrepreneur's mindset
If you found this episode helpful, please share it!
Visit our website at kickassconf.com
Follow us on LinkedIn
Music courtesy of When There Were Animals. Find them on Spotify
Next episode
We wade into the waters of event tool overload and what to do when you're drowning in so many options.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
playlist_add
Jun 10, 2021
Community is NOT an "event trend"
As in person events are slowly making a comeback, the long list of online event platforms born during the pandemic are scrambling to keep their clients and stay on the market. Isaac and Nessa discuss the newest wave of platform marketing: the 365 event "experience" and declaring community the event trend of the year.
Timestamps to relevant points within the episode:
[00:00] - Intro
[01:23] - Why is community being called a trend and why now?
[05:20] - What is the 365 event experience?
[14:36] - What it actually takes to keep a community all year round
[26:22] - Brands and communities that do the community experience right
If you found this episode helpful, please share it!
Visit our website at kickassconf.com
Follow us on LinkedIn
Music courtesy of When There Were Animals. Find them on Spotify
Next episode, Nessa and Isaac break down 3 characteristics of what makes someone a kickass conference host.
This podcast uses the following third-party services for analysis:
Chartab…
playlist_add
May 20, 2021
Defining conference success
How do you know your event was successful? Can you show someone your conference met your goals? What should or shouldn't you record to demonstrate ROI? This week Isaac and Nessa jump into figuring out how to define success for a conference and how to measure it.
If you found our conversation helpful, please share it!
Visit our website.
Follow us on LinkedIn
---
Opening and closing theme is Just Dance by Patrick Patrikios
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
playlist_add
May 6, 2021
Telling your audience a compelling story
In this episode, we delve into the crucial aspects of constructing a narrative for a conference, focusing on the attendee journey from awareness to ticket purchase and beyond. We discuss the importance of understanding the audience's motivations and goals to create an event that meets their needs, resulting in better content, presenter selections, and overall event experiences.
We also explore the pivotal role of marketing and attendee communications in event planning, emphasizing the need to understand who the attendees are and why they're attending the event. By focusing on the attendee journey, we can create a more engaging and valuable experience through targeted marketing strategies and effective communications.
Finally, we examine the significance of delivering on promises made throughout the attendee journey, ensuring a positive conference experience.
If you found our conversation helpful, please share it!
Visit our website.
Follow us on LinkedInTimestamps
(0:00:10) - Cons…
playlist_add
Apr 28, 2021
Why host a conference?
In this episode, we'll be discussing hosting conferences and providing insights and tips for organizing successful events. We'll emphasize the importance of knowing your audience and the message you want to convey. We'll discuss different types of communities that can benefit from hosting conferences, including user groups, cause-oriented groups, and professional development groups. We'll highlight the importance of building connections within a community. We'll explore the magic that happens when like-minded people come together to share ideas and inspiration. Lastly, we'll discuss the power of groupthink and the contagious energy that can drive advocacy and cause-related work at conferences.
Visit our website.
Follow us on LinkedInHighlights
0:01:51 - Why host an event?
A key to organizing a successful conference is understanding the draw that will bring people together. It's important to identify the reasons why someone would want to meet the organizer or other people in the com…
playlist_add