Demand Generation combines both demand capture and demand creation.
Two very different strategies apply to different ideas and tactics.
Demand capturing occurs when there is already a demand for your product type or your product category.
Demand creation occurs when people have a general problem, but they are unsure what the solution to that problem may be (generally speaking, of course).
In today's episode, I go over the difference between the two and go over examples of companies that more than likely had to overcome the process of creating demand in order to scale.
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