Thriving through a period of huge (but turbulent) growth with Geoff Atkinson of Overstock
45 min

Geoff Atkinson was a part of the Overstock.com marketing team during a 6 year period when they went through rapid international expansion, and refocused from selling anything to focusing on home and garden. During that time he went from Email Marketing Manager to SVP Marketing, CRM, Analytics & Demand Management. We discuss hiring, staff retention, loyalty programs, SEO, and much more.

Get all the links and resources we mention at eCommerceMasterPlan.com



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Business Lunch
Business Lunch
Roland Frasier
Acquisitions 101: You Don’t Have To Buy A Whole Business, With Roland Frasier
In today’s episode, our Acquisition guru and podcast host, Roland Frasier, talks about the easiest way to dip your toe into the waters of Acquisitions. If you’re ready to grow your business creatively, Roland lays out some brilliant ideas that have worked for him and his partners time and time again. “It’s way easier to buy an Instagram account or a Facebook page than it is to buy a company. So that might be a good place to start to dip your feet in the water of the acquisitions game.” Roland Frasier Who Is Our Host Roland Frasier? Co-founder or principal of 5 different Inc. Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here. If this episode helps you, head over to our home page and sign up for occasional memos and messages. You can also follow Roland on Facebook, where his profile is always full of content and conversation. Listen Today For: * Why it’s easy to afford many media properties and why they tend to be super cheap. * How to set up a real win-win deal for the media sellers. * Elements of Businesses that are assets you can purchase without buying the whole business. * How to avoid a Netflix/Blockbuster type threat through acquisitions. “I work as if five years from now, every bit of income I’ve got is going away because I’ve been, out engineered or substituted away. If you’re thinking about that, you’ll be looking for substitute products today, and the easiest way to acquire them is to buy them.” Roland Frasier And more! Media Properties You May Not Have Considered Acquiring, But Should. “Anything that is aggregating eyeballs.” Roland Frasier 1. A Blog. 2. Facebook group. 3. Instagram (or any social media) account.  4. YouTube account. 5. An Association. 6. A Newspaper. 7. Television channel/Satellite channel. 8. Radio Channel. 9. Podcast. Click to find us on Apple Podcasts and other podcast players. 🎧  Mentioned In This Episode Thank you to our partners, Conversion Fanatics. Contact & Follow Roland On Facebook  On Instagram  Through his Website  On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
8 min
Growth Experts with Dennis Brown
Growth Experts with Dennis Brown
Dennis Brown
Is SEO Dead? w/ Chris Porteous
Chris Porteous is the CEO of Grey Smoke Media, which builds sales funnels and marketing workflow solutions for businesses across North America. His growth-focused agency, My SEO Sucks, has helped clients generate tens of millions of dollars and has one of the lowest churn rates of the industry. Chris is here to address the question: Is SEO dead? We discuss the importance of looking at SEO as part of your entire business, its future, and your journey in marketing, as well as the biggest changes he’s seen in SEO in the last few years. Tune in to learn which aspects of SEO aren’t working today that were working a few years ago, like over-optimized SEO keywords and link building methods, as well as how to leverage SEO optimization holistically across all your social media channels to build your digital footprint and increase your SEO’s effectiveness. During this interview, we discuss: 1:51 – About Chris Porteous 3:07 – Did you raise any capital for your ventures or did you bootstrap? 3:21 – Chris’s take on the question: Is SEO dead? 4:34 – In the four years you’ve been growing your agency, what are the biggest changes you’ve seen in SEO? 8:08 – Building a holistic footprint for better results: The larger it is, the easier you’re going to rank for more valuable keywords 10:45 – How does SEO tie in to social media? 14:16 – The power in shifting to publishing fewer blogs per month and focusing on higher quality 18:06 – Updating your content + Incorporating user/client questions into your website copy 19:21 – An exciting SEO process they’re using right now to build out their footprint 21:31 – The big takeaway from this episode: Integrating SEO into your entire marketing funnel 22:07 – Chris’s favorite growth tool 22:47 – His most recommended books 23:38 – How to connect with Chris Plus, a whole lot more! Chris's Websites and Resources: Email Chris: chris@myseosucks.com Grey Smoke Media My SEO Sucks! Quora Ahrefs The 4-Hour Workweek by Tim Ferriss -------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
25 min
The Hustle And Flowchart Podcast
The Hustle And Flowchart Podcast
Matt Wolfe & Joe Fier
Therapy Session - The Tools We Use For Affiliate Marketing
One of the things we get asked a lot is what are the tools we use for various things in our business. So since we are affiliate marketers, today’s show is all about all the affiliate marketing tools that we use in our business when it comes to software, but more importantly how we use them and how they connect with each other. You’ll hear all about the best tools we recommend for email automation, webinars, creating videos, membership, link shorteners, and a whole host of other stuff that we either use now or have used in the past. We also include some cool ways you can put these tools to use as well as how some of our previous guests have insights on these tools as well. After you have listened, be sure to check out some of the episodes we mentioned including our show with Brian Dean where we chat all about SEO and our show with Rob & Kennedy and their tactics with email marketing. “If you can create this perfect journey for your customer, there are tools and if you string up the process, you can make it the most enjoyable journey for someone and they will have so much trust with you, and that’s why they will buy more stuff.” - Joe Fier “I almost see tech as a creative pursuit in the sense that I love trying to tie technical tools together in ways that people haven’t tied them. To me, there’s a creative art form about the tech that we do.” - Matt Wolfe Some Topics We Discussed Include: * Why learning and using technology is actually a creative art form * How we are working more strategically so we end up working less time * Why using a deadline funnel is the hot sauce to your marketing (put it on everything!) * How to optimize articles you already have on your site to boost them up to page one * Why we haven’t used Photoshop in over a year, and the easy tool we use instead * Tools we have used to double in our opt-in rate * How and why you want to create the ultimate customer journey so they will buy from you over and over again * And much, much more! References and Links Mentioned: * Active Campaign * AWeber * Drip * Convert Kit * Infusion Soft * Convert Box * Optin Monster * Thrive Architect * Groove Pages * ClickFunnels * Members Pro * Snappa * Deposit Photos * Ahrefs * Topic * Deadline Funnel * Pretty Links * Loom * Thrivecart * Unicorn Equity * Designrr * Episodes with George Bryant and Rob & Kennedy for email tactics * How Convert Box Doubled Our Opt-In Rate * 12 Ways To Use Convertbox To Get More Opt-ins And Sales From Your Website * Episdoes with Stephan Spencer, Brian Dean, Nate Broughton, David Sinik, and Matthew Woodward for SEO tactics * Brian Dean’s Skyscraper Strategy * Charley Valher of Valher Media who’s helping us grow our podcast * Joe Kerns and Mike Alvarez from Majik Marketing, who are assisting us on the email automation side. * Are you ready to be EPIC with us?! Then grab our EGP Letter here! * Did you know we have an awesome YouTube Channel? * Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! * This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. * Email Marketing Tactics From A Mind Reader And A Hypnotist - Rob & Kennedy * Google And YouTube SEO Strategies For 2019 - Brian Dean
1 hr 17 min
The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
Austin Brawner & Andrew Foxwell: Ecommerce Marketing Experts
279: SaaS Revolution: An Inside Look at Starting A Software Company
Thinking about starting a software company? This week’s guest is giving you a behind-the-scenes look at exactly what to expect. Michael Facchin is the ultimate bootstrapper. His digital marketing career started in freelance, then he built an agency, Search Scientists, but soon came to a daunting realization: His business wasn’t future proof. With the rise of AI and Facebook Ads becoming more intuitive, he knew manually pulling the levers for his clients’ ad spend wasn’t going to last forever. Thus, Ad Badger - a software tool designed to optimize Amazon PPC - was born. It’s been over two years since Michael was last on the show and I’m so excited to have him back. Not only is Michael one of my closest friends, but he’s an expert at PPC and in today’s episode he’s sharing the ins and outs of starting a software company, the pros & cons of bootstrapping vs joining an accelerator, having VC funding, and a few key insights he’s learned on his entrepreneurial journey. If you’ve ever considered starting a software company, this episode is for you. Enjoy! Episode Highlights * 5:38 Mike’s journey from biology teacher to ads agency owner * 8:03 Growing a business as a result of the rise of AI * 12:11 Why Amazon has the best ad platform for direct response marketing * 15:12 A bootstrappers mentality vs the accelerator mentality * 18:45 How to determine if an accelerator is a good idea for you * 21:05 The metrics Michael focuses on most to move his business forward * 23:23 Mike’s unique perspective on retirement * 26:19 How Michael is evolving his workhorse mentality and detangling himself from entrepreneurship * 31:27 The motivation behind diving into entrepreneurship * 34:55 The hardest part about starting a software company * 41:01 How Michael and his team use the scrum methodology and why they are moving away from Slack * 46:27 What Michael wishes he could tell his younger self * 48:28 The number 1 thing every entrepreneur should have on their entrepreneurial journey * 50:54 Michael's favorite book on entrepreneurship that changed his leadership style for the better * 53:14 Is Ad Badger right for you? Links and Resources: * Michael Facchin on LinkedIn * Ad Badger * Search Scientists * PPC Den Podcast * Ad Badger on YouTube * Reboot by Jerry Colonna * TechCrunch * Crunchbase * Podcast 115: How Retargeting Will Improve Your Business’ Results * @a_brawn on Twitter * Brand Growth Experts * Review or subscribe on iTunes
58 min
Ecommerce Empire Builders
Ecommerce Empire Builders
Ecommerce Empire Builders
ONLY 1/10 STORES WILL MAKE MONEY ON CYBER MONDAY BECAUSE OF THIS! Dropshipping Changed..
👉🏼👉🏼 FREE 7 FIGURE ECOMMERCE MASTERCLASS: http://bit.ly/funnel-class-pd ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Lots of people look at Black Friday and Cyber Monday sales of other ecommerce sellers and convince themselves that they're going to be starting a dropshipping business next to get to the same levels of success. Now that is completely possible for each and every one of you with your aliexpress dropshipping stores but only if you apply these fundamentals. Just starting a Shopify dropshipping store or launching a clickfunnels ecommerce sales funnel isn't enough anymore, you have to change your approach to ecommerce and making money online to see real and lasting success. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📥 FREE FUNNEL DOWNLOADS: Free+Shipping Funnel: http://bit.ly/Free-Six-Funnel Print On Demand Funnel: https://bit.ly/2zKmHTZ Membership Funnel: https://bit.ly/2MjG7Vu ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🖥 EMPIRE BUILDER RESOURCES: ClickFunnels FREE 14-day Trial: http://bit.ly/2xTPfEe Shopify FREE 14-day Trial: http://bit.ly/2gHMJP2 Zipify One Click Upsell: http://bit.ly/2j95pYG Funnelish: http://bit.ly/2xp5LNr Empire Book Club: http://bit.ly/eeb-book-club ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 👨‍👩‍👧‍👦 JOIN THE EMPIRE BUILDER CONVERSATION: Facebook Group ► http://bit.ly/FBGroupEEB Instagram ► http://bit.ly/InstagramEEB PodCast ► http://bit.ly/PodcastEEB Untapped Focus ► https://www.instagram.com/untappedfocus/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🦁 About the Empire Builders: My name is Peter Pru and I’m the creator of the Ecommerce Empire Builders. What first started as a side project and a way of sharing my eCommerce strategies with others quickly turned into an amazing movement that is impacting the lives of thousands. If you're ready to start building your ECOMMERCE EMPIRE and refuse to settle for the status quo. You're in the right place. Every day we talk about Shopify, ClickFunnels, Dropshipping, Sales Funnels, Subscription Boxes & Continuity Programs, & general Mindset and Business strategies for success! Now let's start building your EMPIRE!
13 min
Recession-Proof Startups - Mixergy
Recession-Proof Startups - Mixergy
Andrew Warner
#2016 Turn a service into a subscription
One of the things that I’m discovering is companies are turning services into subscription products. Well, joining me is an entrepreneur who did exactly that. Johnathan Gryzbowski is the co-founder of Penji. It’s an on-demand graphic design service. It’s a better way to outsource your graphic design because you pay one monthly fee and then you get ongoing access to designers. We’ll find out how he found the business model that made it work. Johnathan Grzybowski is the founder of Penji, which offers on-demand graphic design. Sponsored by SEMrush – If you’re doing content marketing of any kind, you need to know about SEMrush. Explore 40+ SEMrush tools and reports to find the best solution to your challenges. Find and fix SEO issues, track your daily ranks for any keyword, manage your editorial planning, discover the top content in your niche, and so much more. Mixergy listeners get to try their GURU level for two weeks, no credit card required. Just go to Mixergy.com/SEMrush to start getting insights for your content marketing. HostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint
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