DTC brand 0 to 7 figures in 3 years via content and email with Shivraj Bassi from Innermost
Play • 34 min

Shivraj Bassi is the Founder and CEO at Innermost. Originally Innermost sold their nutritional products B2B, but in 2019 shifted their focus to DTC. The combined DTC and B2B operation is now 3 years old and achieving a 7-figure run rate. We discuss why starting wholesale has been brilliant, how understanding the customer has influenced product and marketing, and how they've used content and very clever email marketing to accelerate their sales growth.

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Business of eCommerce
Business of eCommerce
Charles Palleschi
How Independent eCommerce retailers can Compete Against the Giants (E154)
https://www.youtube.com/embed/UbnQrRDTuZQ Jeremy BodenhamerCo-founder & CEO of ShipHawk Show Notes: 5 API of the ApocalypseAmazonWalmartAlibabaJDShopifyThe Power of HabitGrove CollaborativeParker Clay - Leather ProductsAll BirdsBoneless Knee Pads Sponsors: PrisyncSpark Shipping Links: Jeremy BodenhamerShip HawkAdapt or Die: Your Survival Guide to Modern Warehouse AutomationJeremy Bodenhamer LinkedInJeremy Bodenhamer Twitter Transcript: Charles (00:00): In this episode of the Business of eCommerce I talk with Jeremy Bodenhamer, about about how independent retailers can compete with the giants. This is the business of eCommerce episode 154. Charles (00:20): Welcome to the Business of eCommerce. The show that helps e-commerce retailers start launch and grow their e-commerce business. I'm your host Charles Palleschi. And I'm here today with Jeremy Bodenhamer. Jeremy is the co-founder and CEO of Ship Hawk, and also the bestselling author of adapt or die, a leading expert at the intersection of shipping. And e-commerce I asked Jeremy on the show today, talk about how in 2021, an independent retailer can compete with some of the largest e-commerce companies out there like Walmart, Amazon, and how you can not just compete, but also win. Jeremy has a lot of insights on both the logistics side, but also how you can attract more customers by talking about your brand. And I think it's super interesting. So let's get into the show and I think you're going to enjoy this. Hey Jeremy, how are you doing today? Doing well. Charles (01:09): How are you doing Charles? Doing good. Awesome. To have you on the show. I love the topic and want to kind of get into us. I've been seeing, kind of been following the the Shopify guys for a while, and I love the whole concept of, you know, arming the rebels, right? Where, how can you know, how can the smaller retailers compete against some of the big guys? And it's something where I think the world is going to very different ways, right? Where you have these like marketplaces kind of Amazon, like the big ones everyone knows about, but then you have these new brands that are kind of just popping up and becoming almost household names. In some cases you see this with, you know, some of like the big companies, like some of the, some of these, there's just so many retailers now that all of a sudden you, they can just build a brand name. So you're are okay. So you've been around with ship for, you said about seven, eight years now, you guys started that for about eight years. Okay. And you recently came out with a book on also basically competing with the giants, right? Adapt to die. Jeremy (02:11): Yeah. Adapter die came out a few weeks ago and is a survival guide for the independent merchants and how to compete against the giants. Charles (02:21): I love the cover also with the, the dinosaur on there. Very cool. Yeah. It's sorta my voice. Speaker 2 (02:30): So Charles (02:30): If you're talking to a small retailer, if someone's starting, you know, 20, 21, right. And they're, I want to get into e-commerce, you know, I have some products, but they're looking at all the expectations of what you need to do nowadays. How would you start kind of guiding someone to say, okay, you have to compete. You want to come up with a product X also sold on Amazon and tons of other marketplaces. How would you start kind of guiding someone through that process of competing? Jeremy (02:57): Yeah, good question. I would start by challenging them to understand the state of the current marketplace. The fact that these marketplaces by and larger, not friends but competitors. In the book, I talk about the five APIs of the apocalypse. Those five API APIs are Amazon Walmart Alibaba, jd.com and Shopify. And I predict a, a future that I think is a very real scenario where those five companies own global commerce, every transaction, every dollar spent,
39 min
The Hustle And Flowchart Podcast
The Hustle And Flowchart Podcast
Matt Wolfe & Joe Fier
Rand Fishkin - Growing An Audience Without Facebook Or Google
We are hanging out with Rand Fishkin today, who previously co-founded the SEO company MOZ, and has most recently started a new venture with SparkToro. This tool is quickly becoming one of our favorite pieces of software to do a lot of research. It helps us figure out what content to create around specific topics, what topics resonate around audiences, and you can literally plug in your URL or social media channel and it will kick out all this research from a variety of platforms. If you are running ads, you are probably noticing lately higher costs, fewer options, and lower conversions. We break a lot of that down from Rand’s perspective and you’ll see why it’s important to diversify from Facebook and Google if you are solely relying on those platforms. You’ll also hear us talk about what’s in store for the future with the way Google presents search results, and what you should be doing to rely less on links while building up your brand. After you listen, get some more advertising tips with Curt Maly and Tom Breeze. “The primary goal is to get people to your website and your email list because that’s the one channel you always get to own and control.” - Rand Fishkin Some Topics We Discussed Include: * Perspectives on the zero clicks search problem * Checking out the Crack Shack (it’s not what you think!) * How to get honed in on a specific audience that will convert better * What do cookies and strange pajamas have to do with advertising? * Why getting people to like and share should be your secondary goal * From chicken sandwiches in your email to ground beef in your advertising to al dente pasta on Youtube, we got you covered! * Which ad networks are lacking in quality and which ones you should be using * Predictions of what’s ahead in the way in which Google ranks your site and what you should be focusing on in the future Resources From Rand Fishkin: * SparkToro * Something is Rotten in Online Advertising * Lost And Founder by Rand Fishkin References and Links Mentioned: * MOZ * SimilarWeb * Buzzsumo * Full Contact * Clearbit * The Butt Pajamas Will Follow You Forever * HelloWoofy * Are you ready to be EPIC with us?! Then grab our EGP Letter here! * Did you know we have an awesome YouTube Channel? * Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! * This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. * Unique Facebook Ad Strategies That Are Making People Rich - Curt Maly * A Step-By-Step Guide To Profitable YouTube Advertising - Tom Breeze
1 hr 21 min
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